Saint-Martial Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Saint-Martial in 2025? Explore comprehensive Airbnb analytics for Saint-Martial, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Saint-Martial, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Saint-Martial, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Martial Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Martial Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Martial (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Martial is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Martial is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Martial across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,576+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,051 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $389 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $189, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Martial
Saint-Martial Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Martial STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Martial:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Martial
Average Daily Rate (ADR) Airbnb Trends in Saint-Martial (2025)
Effective short term rental pricing strategy in Saint-Martial involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Martial typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $88 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Martial
Get Live Saint-Martial Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Saint-Martial (2025)
Peak Season (August, April, January)
- Revenue averages $1,532 per month
- Occupancy rates average 31.8%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,038 per month
- Occupancy maintains around 24.0%
- Daily rates hold near $88
Low Season (February, June, December)
- Revenue drops to average $777 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $86
Seasonality Insights for Saint-Martial
- The Airbnb seasonality in Saint-Martial shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Martial's highest earning potential, with monthly revenues capable of climbing to $1,700, occupancy reaching a high of 51.1%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $610, occupancy could drop to 16.6%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Martial.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Martial seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Martial (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Martial? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Martial Village | Charming village atmosphere with traditional stone houses and access to stunning natural landscapes. Ideal for guests seeking tranquility and an authentic French experience. | Village Church, Local Markets, Nature Trails, Nearby Lakes, Historic Buildings |
| Mont Mézenc | Renowned for its breathtaking views and hiking opportunities, Mont Mézenc attracts outdoor enthusiasts and nature lovers looking for adventure. | Hiking Trails, Scenic Viewpoints, Nature Reserves, Wildlife Watching |
| Lac de Devesset | A picturesque lake area popular for water activities and relaxation. Perfect for families and couples wanting a peaceful retreat. | Swimming, Fishing, Picnic Areas, Walking Trails |
| Saint-Bonnet-le-Froid | Known for its gastronomy and culinary experiences. A great location for visitors interested in food tourism and fine dining. | Local Restaurants, Culinary Workshops, Food Festivals |
| Château de Montgolfier | An impressive historical site, perfect for history buffs and romantic getaways. Offers a glimpse into France's rich past. | Historical Tours, Beautiful Gardens, Cultural Events |
| Forez Natural Park | Offering diverse landscapes and a variety of outdoor activities. A hotspot for eco-tourism and nature retreats. | Hiking Trails, Wildlife Observations, Camping Areas |
| Saint-Étienne | Nearby urban center with a vibrant cultural scene, shopping, and entertainment. Attracts city explorers looking for a mix of urban and natural experiences. | Museums, Shopping Districts, Nightlife, Cultural Festivals |
| Les Monts du Livradois | A stunning mountain range ideal for skiing in winter and hiking in summer. Great for adventure seekers all year round. | Ski Resorts, Hiking Paths, Mountain Biking |
Understanding Airbnb License Requirements & STR Laws in Saint-Martial (2025)
While Saint-Martial, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Martial to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint-Martial (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Martialbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maison Encantalou
Entire Place • 6 bedrooms
House, lake view, 8 people max, Mont Gerbier
Entire Place • 4 bedrooms
Country house with river
Entire Place • 4 bedrooms
cottage for 2 to 4 people
Entire Place • 2 bedrooms
Maison Saint Martial
Entire Place • 3 bedrooms
Warm apartment with lake view
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Martial (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Martial based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emilie | 1 | $71,152 | 24 | 4.75/5.0 |
| Magali | 4 | $14,304 | 120 | 4.65/5.0 |
| Isabelle | 1 | $10,522 | 62 | 4.68/5.0 |
| Géraldine | 2 | $8,415 | 110 | 4.90/5.0 |
| Eva | 2 | $6,434 | 171 | 4.97/5.0 |
| Alexis | 1 | $5,707 | 14 | 5.00/5.0 |
| Chichoune | 4 | $4,292 | 130 | 4.53/5.0 |
| Dominique | 1 | $4,000 | 61 | 4.62/5.0 |
| Marie Christine | 1 | $3,237 | 10 | 4.80/5.0 |
| Sebastien | 1 | $2,770 | 56 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Martial.
Dive Deeper: Advanced Saint-Martial STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Martial. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Martial Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Martial
- The Saint-Martial Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Martial, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Saint-Martial Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Martial
- The dominant room capacity in Saint-Martial is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 45.0% of the active Airbnb listings in Saint-Martial, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Martial.
Saint-Martial Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Martial
- The most common guest capacity trend in Saint-Martial vacation rentals is listings accommodating 4 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Saint-Martial STR market, accounting for 40.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Martial.
- On average, properties in Saint-Martial are equipped to host 4.3 guests.
Saint-Martial Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Martial
- The most common availability pattern in Saint-Martial falls within the 271-366 days range, representing 90% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Saint-Martial (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Martial Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
4 listings
20% of total
3 Nights
3 listings
15% of total
4-6 Nights
1 listings
5% of total
30+ Nights
8 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Martial is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40%) caters to monthly stays (30+ nights) in Saint-Martial, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Saint-Martial hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Martial.
Saint-Martial Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
40% of total
Moderate
2 listings
10% of total
Firm
3 listings
15% of total
Strict
7 listings
35% of total
Cancellation Policy Insights for Saint-Martial
- The prevailing Airbnb cancellation policy trend in Saint-Martial is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Saint-Martial.
- With 35% using Strict terms, this is a viable option in Saint-Martial, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Martial.
Saint-Martial STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Martial
- The overall average booking lead time for vacation rentals in Saint-Martial is 44 days.
- Guests book furthest in advance for stays during July (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Saint-Martial.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Martial averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Martial (2025)
Amenity Prevalence
Amenity Insights for Saint-Martial
- Essential amenities in Saint-Martial that guests expect include: Hot water, Coffee maker, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Microwave, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Martial: Hot water, Coffee maker, Dishes and silverware.
- Prioritize adding missing essentials: Coffee maker, Dishes and silverware.
- Consider adding popular differentiators like Smoke alarm or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Martial to stay competitive.
Saint-Martial Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Martial
- The typical guest profile for Airbnb in Saint-Martial consists of primarily domestic travelers (100%), often arriving from nearby Privas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are French (50%) followed by English (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Privas and Givry.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Martial Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 14 | $4,052 | $340.40 | 42% |
| Courzieu | 10 | $3,709 | $316.66 | 42% |
| Vaunaveys-la-Rochette | 10 | $3,079 | $252.42 | 45% |
| Divajeu | 22 | $3,027 | $400.22 | 39% |
| Gordes | 229 | $2,882 | $391.25 | 39% |
| Vourles | 10 | $2,848 | $221.71 | 49% |
| Vanosc | 12 | $2,815 | $249.17 | 44% |
| Redessan | 20 | $2,768 | $327.22 | 31% |
| Goult | 83 | $2,703 | $318.38 | 43% |
| Chantepérier | 22 | $2,596 | $293.44 | 34% |