Saint-Étienne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Saint-Étienne in 2025? Explore comprehensive Airbnb analytics for Saint-Étienne, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Saint-Étienne, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 937 active listings.
Whether you're considering an Airbnb investment in Saint-Étienne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Étienne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Étienne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Étienne (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Étienne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Étienne is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Étienne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,479+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,021 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $644 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $327, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Étienne
Saint-Étienne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Étienne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Étienne:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Étienne
Average Daily Rate (ADR) Airbnb Trends in Saint-Étienne (2025)
Effective short term rental pricing strategy in Saint-Étienne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Étienne typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $109+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Étienne
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Airbnb Seasonality Analysis & Trends in Saint-Étienne (2025)
Peak Season (October, September, December)
- Revenue averages $862 per month
- Occupancy rates average 46.7%
- Daily rates average $63
Shoulder Season
- Revenue averages $790 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $66
Low Season (January, February, July)
- Revenue drops to average $703 per month
- Occupancy decreases to average 38.9%
- Daily rates adjust to average $65
Seasonality Insights for Saint-Étienne
- The Airbnb seasonality in Saint-Étienne shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Étienne's highest earning potential, with monthly revenues capable of climbing to $895, occupancy reaching a high of 48.5%, and ADRs peaking at $72.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $684, occupancy could drop to 32.6%, and ADRs may adjust down to $61.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Étienne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Étienne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Étienne (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Étienne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville | The heart of Saint-Étienne is bustling with shops, restaurants, and cultural venues. It's ideal for tourists who want to explore the city center and enjoy easy access to various amenities. | Saint-Étienne Museum of Modern Art, Cité du Design, Saint-Étienne Cathedral, Place Jean Jaurès, Châteaucreux Train Station |
| La Montat | A residential neighborhood that offers a quieter experience while still being close to the city. It's perfect for families and visitors looking for a home-like stay in a peaceful area. | Parc de l'Europe, local bakeries, family-friendly parks |
| Telecom Saint-Étienne | This area is known for its educational institutions and tech hubs, making it attractive for business travelers and academic visitors. It has a vibrant student community as well. | Jean Monnet University, local cafes, tech startup offices |
| Carnot | A lively district close to the main commercial areas. Ideal for guests who want to be near shops and public transport, making it convenient for exploring the city. | Centre Commercial Auchan, local restaurants, bus and tram stops |
| Terrenoire | A more residential neighborhood with a local feel. Suitable for those who want to experience everyday life in Saint-Étienne while being a short distance from the center. | local markets, Parc de la Tour, community events |
| Saint-Étienne Nord | A developing area that offers great value for investments. It's gaining attention due to upcoming developments and infrastructure improvements. | future development sites, green spaces, local parks |
| Saint-Romain-en-Jarez | A suburban area known for its natural beauty. Perfect for those who enjoy outdoor activities and a more tranquil environment while still close to the city. | hiking trails, natural parks, local vineyards |
| Solaure | A quaint neighborhood that is becoming increasingly popular among visitors looking for a mix of urban and rural life. It offers a unique charm attractive to travelers. | historic architecture, local artisan shops, scenic views |
Understanding Airbnb License Requirements & STR Laws in Saint-Étienne (2025)
While Saint-Étienne, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Étienne to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Saint-Étienne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Étiennebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Privatize 3 lofts 300 m2 & game bar by LOFT URBAN
Entire Place • 4 bedrooms
Le Domaine du Pilat Gite
Entire Place • 8 bedrooms
Houseboat By Or
Entire Place • 1 bedroom
Cozy 12 people, very quiet, Netflix, Nespresso, balcony
Entire Place • 5 bedrooms
Luxury loft with a gym.
Entire Place • 7 bedrooms
Beige Hospitality - Luxury Apotheosis - 3 Bedrooms
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Étienne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Étienne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurelien | 35 | $216,976 | 449 | 4.44/5.0 |
| Sovalfi | 19 | $174,420 | 715 | 4.55/5.0 |
| Amar | 4 | $166,059 | 82 | 4.77/5.0 |
| Léa | 24 | $153,390 | 606 | 4.77/5.0 |
| Emilie | 5 | $139,822 | 95 | 4.95/5.0 |
| Beige Hospitalité | 10 | $115,656 | 684 | 4.55/5.0 |
| Noam Et Perrine | 7 | $94,584 | 757 | 4.93/5.0 |
| Aurélien | 4 | $89,976 | 1218 | 4.91/5.0 |
| John-Paul | 7 | $84,707 | 2254 | 4.94/5.0 |
| Alexandre | 2 | $79,690 | 256 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Étienne.
Dive Deeper: Advanced Saint-Étienne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Étienne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Étienne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Étienne
- The Saint-Étienne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 937 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Étienne, Apartment/Condo properties are the most common (90.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.3%) offer potential for unique stay experiences.
Saint-Étienne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Étienne
- The dominant room capacity in Saint-Étienne is 1 bedroom listings, making up 47% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.1% of the active Airbnb listings in Saint-Étienne, indicating a high concentration in these sizes.
Saint-Étienne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Étienne
- The most common guest capacity trend in Saint-Étienne vacation rentals is listings accommodating 2 guests (34.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saint-Étienne STR market, accounting for 60.3% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Étienne.
- On average, properties in Saint-Étienne are equipped to host 3.2 guests.
Saint-Étienne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Étienne
- The most common availability pattern in Saint-Étienne falls within the 271-366 days range, representing 50.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Étienne (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Étienne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
434 listings
47.9% of total
2 Nights
213 listings
23.5% of total
3 Nights
62 listings
6.8% of total
4-6 Nights
44 listings
4.9% of total
7-29 Nights
23 listings
2.5% of total
30+ Nights
131 listings
14.4% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Étienne is 1 Night, adopted by 47.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Saint-Étienne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.4%) caters to monthly stays (30+ nights) in Saint-Étienne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.9% of Saint-Étienne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Étienne.
Saint-Étienne Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
14 listings
1.6% of total
Flexible
414 listings
46.3% of total
Moderate
318 listings
35.6% of total
Firm
57 listings
6.4% of total
Strict
91 listings
10.2% of total
Cancellation Policy Insights for Saint-Étienne
- The prevailing Airbnb cancellation policy trend in Saint-Étienne is Flexible, used by 46.3% of listings.
- The market strongly favors guest-friendly terms, with 81.9% of listings offering Flexible or Moderate policies. This suggests guests in Saint-Étienne may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.3% market standard in Saint-Étienne.
- Using a Strict policy might deter some guests, as only 10.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Étienne.
Saint-Étienne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Étienne
- The overall average booking lead time for vacation rentals in Saint-Étienne is 22 days.
- Guests book furthest in advance for stays during May (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (27 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Saint-Étienne.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Étienne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Étienne (2025)
Amenity Prevalence
Amenity Insights for Saint-Étienne
- Essential amenities in Saint-Étienne that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Étienne: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Étienne to stay competitive.
Saint-Étienne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Étienne
- The typical guest profile for Airbnb in Saint-Étienne consists of primarily domestic travelers (90%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.1% of guests.
- Key international markets include France (90.1%) and Germany (1.2%).
- Top languages spoken are French (45.2%) followed by English (31%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Étienne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 16 | $4,147 | $308.40 | 37% |
| Courzieu | 10 | $3,709 | $316.66 | 42% |
| Puligny-Montrachet | 16 | $3,142 | $352.42 | 42% |
| Vaunaveys-la-Rochette | 10 | $3,079 | $252.42 | 45% |
| Divajeu | 22 | $3,027 | $400.22 | 39% |
| Juliénas | 14 | $2,971 | $254.39 | 39% |
| Rully | 20 | $2,966 | $205.00 | 43% |
| Romanèche-Thorins | 14 | $2,936 | $252.96 | 40% |
| Vourles | 10 | $2,848 | $221.71 | 49% |
| Vanosc | 12 | $2,815 | $249.17 | 44% |