Brest Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bretagne, France
Is Airbnb profitable in Brest in 2025? Explore comprehensive Airbnb analytics for Brest, Bretagne, France to uncover income potential. This 2025 STR market report for Brest, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Brest, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brest Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brest Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brest (2025)
Understanding the monthly revenue variations for Airbnb listings in Brest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brest is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brest across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,334+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $920 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $575 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $340, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brest
Brest Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brest:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brest
Average Daily Rate (ADR) Airbnb Trends in Brest (2025)
Effective short term rental pricing strategy in Brest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brest typically peaks in August and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $109+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Brest
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Airbnb Seasonality Analysis & Trends in Brest (2025)
Peak Season (August, October, September)
- Revenue averages $1,154 per month
- Occupancy rates average 47.2%
- Daily rates average $73
Shoulder Season
- Revenue averages $621 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $66
Low Season (March, May, December)
- Revenue drops to average $130 per month
- Occupancy decreases to average 9.4%
- Daily rates adjust to average $64
Seasonality Insights for Brest
- The Airbnb seasonality in Brest shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brest's highest earning potential, with monthly revenues capable of climbing to $1,331, occupancy reaching a high of 75.0%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brest.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brest seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brest (2025)
Exploring the top neighborhoods for short-term rentals in Brest? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Brest, offering a mix of history, shopping, and dining. This area attracts tourists for its accessible amenities and sights. | Port de Brest, Brest Castle, Les Ateliers des Capucins, Cours Dajot, Museum of Fine Arts |
| Recouvrance | A historic neighborhood across the river, known for its charming streets and unique local shops. Perfect for those looking for a local experience. | Recouvrance Bridge, La Petite Kulka, L'Église Saint-Louis, Les Caves de l'Opéra, Brest's Cable Car |
| Plouzané | A quieter coastal suburban area close to Brest, ideal for families and nature lovers who prefer beach access and outdoor activities. | Plage de Porspoder, Pointe de Ronsin, Local hiking trails, L'Église Notre-Dame, Marina de Plouzané |
| Le Goulet | A picturesque village along the coast, great for visitors looking for scenic views, watersports, and peace. | Beach of Le Goulet, La Chapelle de Saint-Mathieu, Pointe St. Mathieu, Goulet des Troupes, La Grande Côte |
| Saint-Martin | A vibrant district known for its lively markets and local culture, attracting visitors interested in gastronomy and artisans. | Marché Saint-Martin, Brest's botanical garden, Les Halles de Saint-Martin, Local artisan shops, Gastronomic restaurants |
| Crozon Peninsula | Just outside Brest, this area offers stunning coastal landscapes and is perfect for nature retreats and adventure tourism. | Pen-Hir, Cap de la Chèvre, Morgat Beach, Hiking trails along the coast, Historic fortifications |
| Kergaradec | A residential area with good transport links to Brest city center, ideal for long-term stays and family trips. | Close to public transport, Parks and recreational areas, Local homes and neighborhoods, Family-friendly attractions, Accessibility to Brest |
| Les Quatre Moulins | A developing neighborhood ideal for young professionals and students, offering local cafes and proximity to the university. | Brest University, Local parks, Cafés and bistros, Youth cultural events, Easy access to city amenities |
Understanding Airbnb License Requirements & STR Laws in Brest (2025)
While Brest, Bretagne, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brest to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Brest (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great space and comfort near the colleges
Entire Place • 6 bedrooms
Beautiful harbor and sea view - Large terrace - 2 people
Entire Place • 1 bedroom
Close to Moulin Blanc Beach – Large House
Entire Place • 3 bedrooms
Unobstructed view for this beautiful 4 bedroom in Recouvrance
Entire Place • 3 bedrooms
Large studio with a view of the naval port "Le Dellec"
Entire Place • N/A
AQF - 2 Steps from the University - 4 bedrooms 8 people
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brest (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Concierge B B | 8 | $48,491 | 75 | 4.06/5.0 |
| Need'Air | 7 | $45,328 | 102 | 4.61/5.0 |
| Aurore | 4 | $30,589 | 131 | 4.72/5.0 |
| Quentin | 4 | $16,307 | 88 | 4.80/5.0 |
| Celine | 2 | $14,166 | 72 | 4.87/5.0 |
| Ludivine | 3 | $13,980 | 29 | 4.70/5.0 |
| Julien | 1 | $13,200 | 13 | 4.69/5.0 |
| City Home | 1 | $10,711 | 44 | 4.73/5.0 |
| Pascal | 3 | $10,513 | 8 | 4.60/5.0 |
| Concierge BB | 6 | $10,276 | 77 | 3.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brest.
Dive Deeper: Advanced Brest STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrest Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brest
- The Brest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brest, Apartment/Condo properties are the most common (90%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Brest Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brest
- The dominant room capacity in Brest is 1 bedroom listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 46.7% of the active Airbnb listings in Brest, indicating a high concentration in these sizes.
Brest Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brest
- The most common guest capacity trend in Brest vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Brest STR market, accounting for 55.0% of listings.
- A significant 46.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Brest.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brest.
- On average, properties in Brest are equipped to host 3.0 guests.
Brest Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brest
- The most common availability pattern in Brest falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brest (60%), reflecting common guest stay durations or potential owner blocking patterns.
Brest Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
28.3% of total
2 Nights
15 listings
25% of total
4-6 Nights
3 listings
5% of total
30+ Nights
25 listings
41.7% of total
Key Insights
- The most prevalent minimum stay requirement in Brest is 30+ Nights, adopted by 41.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.7%) caters to monthly stays (30+ nights) in Brest, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.7% of Brest hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brest.
Brest Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
1.7% of total
Flexible
24 listings
40% of total
Moderate
27 listings
45% of total
Firm
5 listings
8.3% of total
Strict
3 listings
5% of total
Cancellation Policy Insights for Brest
- The prevailing Airbnb cancellation policy trend in Brest is Moderate, used by 45% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Brest may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45% market standard in Brest.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brest.
Brest STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brest
- The overall average booking lead time for vacation rentals in Brest is 15 days.
- Guests book furthest in advance for stays during March (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (19 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Brest.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 29 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Brest averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brest (2025)
Amenity Prevalence
Amenity Insights for Brest
- Essential amenities in Brest that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brest: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brest to stay competitive.
Brest Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brest
- The typical guest profile for Airbnb in Brest consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.7% of guests.
- Key international markets include France (86.7%) and Germany (3.9%).
- Top languages spoken are French (45.2%) followed by English (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Brest.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lanmodez | 18 | $2,513 | $233.44 | 40% |
| Ushant | 73 | $2,435 | $162.71 | 56% |
| Île-de-Bréhat | 49 | $2,379 | $242.68 | 44% |
| Île-Molène | 11 | $2,293 | $126.58 | 66% |
| Guern | 13 | $1,780 | $112.49 | 40% |
| Languidic | 40 | $1,755 | $167.58 | 40% |
| Plouider | 26 | $1,720 | $201.72 | 35% |
| Tréogat | 13 | $1,681 | $204.54 | 39% |
| Spézet | 10 | $1,673 | $205.98 | 35% |
| Le Palais | 203 | $1,649 | $166.31 | 48% |