Plouay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Plouay in 2025? Explore comprehensive Airbnb analytics for Plouay, Brittany, France to uncover income potential. This 2025 STR market report for Plouay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Plouay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plouay Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plouay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plouay (2025)
Understanding the monthly revenue variations for Airbnb listings in Plouay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plouay is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plouay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,857+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,301 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $870 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $496, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plouay
Plouay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plouay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plouay:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plouay
Average Daily Rate (ADR) Airbnb Trends in Plouay (2025)
Effective short term rental pricing strategy in Plouay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plouay typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $153+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Plouay
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Airbnb Seasonality Analysis & Trends in Plouay (2025)
Peak Season (August, September, July)
- Revenue averages $1,497 per month
- Occupancy rates average 57.0%
- Daily rates average $91
Shoulder Season
- Revenue averages $987 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $88
Low Season (February, October, December)
- Revenue drops to average $702 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $88
Seasonality Insights for Plouay
- The Airbnb seasonality in Plouay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plouay's highest earning potential, with monthly revenues capable of climbing to $1,802, occupancy reaching a high of 65.8%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $613, occupancy could drop to 28.2%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plouay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plouay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plouay (2025)
Exploring the top neighborhoods for short-term rentals in Plouay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Center Plouay | Charming local town center with traditional markets and cafes. Great for guests wanting an authentic Brittany experience close to local culture and amenities. | Church of Saint Goustan, Plouay Town Hall, Local markets, Parks and gardens |
| Quistinic Forest | Picturesque forested area ideal for nature lovers and families looking for outdoor activities. Offers tranquility and a chance to experience Brittany's natural beauty. | Saint Barbe Chapel, Hiking trails, Nature walks, Wildlife watching |
| Lake of L'Erde | A beautiful lake surrounded by nature, perfect for leisure activities like fishing, boating, and picnicking. Attractive to families and outdoor enthusiasts. | Fishing spots, Boating, Picnic areas, Scenic walking paths |
| Brittany's Beaches | Nearby beautiful sandy beaches offering relaxation and water activities. Attracts tourists during the summer months for vacationing and beach sports. | Port-Louis Beach, Guidel Beach, Surfing schools, Coastal walks |
| Agricultural Areas | Surrounding farmland showcasing Brittany's agricultural heritage. Perfect for guests interested in farm stays and local cuisine. | Farmers' markets, Local wineries, Cheese tours, Countryside walks |
| Historical Sites | Rich in history with several notable sites nearby. Appeals to history buffs and travelers interested in Brittany's past. | Carnac Stones, Vannes medieval city, Historical tours, Museums |
| Cycling Routes | Famous for cycling routes that attract cycling enthusiasts from all over. Offers easy access to explore the beautiful Brittany countryside. | Bicycle rentals, Scenic routes, Cafes along the routes, Cycling events |
| Events and Festivals | Plouay hosts various local festivals throughout the year, making it attractive for visitors looking for cultural experiences and local festivities. | Plouay Cycling Festival, Local artisanal fairs, Food festivals, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Plouay (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Plouay. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plouay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Plouay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plouaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
PLOUAY with private JACUZZI in a quiet country view
Entire Place • 1 bedroom
Quiet by the coast
Entire Place • 4 bedrooms
Quiet accommodation with private HOT TUB
Entire Place • 1 bedroom
Peaceful house 30 minutes from the sea
Entire Place • 1 bedroom
Domaine de Manehouarn Apartment Capucine
Entire Place • 2 bedrooms
Charming T2 Plouay center
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plouay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plouay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Françoise | 5 | $40,079 | 28 | 4.55/5.0 |
| Stéphanie Et Raphaël | 2 | $35,061 | 463 | 4.96/5.0 |
| Cedric | 1 | $17,571 | 8 | 5.00/5.0 |
| Sandy | 1 | $15,497 | 29 | 4.86/5.0 |
| Julie | 1 | $9,644 | 20 | 4.85/5.0 |
| Viviane | 1 | $7,991 | 14 | 4.93/5.0 |
| Marie-Annick | 1 | $7,034 | 46 | 5.00/5.0 |
| Host #385500152 | 1 | $5,408 | 0 | 0.00/5.0 |
| Lrn | 2 | $5,398 | 34 | 2.46/5.0 |
| Emmanuelle | 1 | $2,916 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plouay.
Dive Deeper: Advanced Plouay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plouay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlouay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plouay
- The Plouay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plouay, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Plouay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plouay
- The dominant room capacity in Plouay is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Plouay, indicating a high concentration in these sizes.
Plouay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plouay
- The most common guest capacity trend in Plouay vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Plouay STR market, accounting for 44.4% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plouay.
- On average, properties in Plouay are equipped to host 3.5 guests.
Plouay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plouay
- The most common availability pattern in Plouay falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plouay (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plouay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
5 listings
27.8% of total
3 Nights
3 listings
16.7% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Plouay is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Plouay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Plouay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Plouay hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plouay.
Plouay Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
43.8% of total
Moderate
5 listings
31.3% of total
Firm
2 listings
12.5% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Plouay
- The prevailing Airbnb cancellation policy trend in Plouay is Flexible, used by 43.8% of listings.
- The market strongly favors guest-friendly terms, with 75.1% of listings offering Flexible or Moderate policies. This suggests guests in Plouay may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.8% market standard in Plouay.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Plouay.
Plouay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plouay
- The overall average booking lead time for vacation rentals in Plouay is 44 days.
- Guests book furthest in advance for stays during November (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (86 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Plouay.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Plouay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plouay (2025)
Amenity Prevalence
Amenity Insights for Plouay
- Essential amenities in Plouay that guests expect include: Coffee maker. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plouay: Coffee maker.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plouay to stay competitive.
Plouay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plouay
- The typical guest profile for Airbnb in Plouay consists of primarily domestic travelers (92%), often arriving from nearby Nantes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 91.7% of guests.
- Key international markets include France (91.7%) and United Kingdom (2.8%).
- Top languages spoken are French (46.7%) followed by English (29.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nantes and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plouay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Île-aux-Moines | 98 | $2,048 | $236.18 | 42% |
| Plouguenast-Langast | 18 | $2,006 | $233.04 | 40% |
| Plélan-le-Petit | 15 | $2,001 | $178.51 | 42% |
| Guern | 13 | $1,802 | $102.72 | 42% |
| Plumaugat | 18 | $1,773 | $272.67 | 29% |
| Caden | 22 | $1,766 | $152.63 | 47% |
| Landaul | 17 | $1,697 | $148.36 | 45% |
| L'Épine | 155 | $1,694 | $158.12 | 45% |