Plougoumelen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Plougoumelen in 2025? Explore comprehensive Airbnb analytics for Plougoumelen, Brittany, France to uncover income potential. This 2025 STR market report for Plougoumelen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.

Whether you're considering an Airbnb investment in Plougoumelen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plougoumelen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Plougoumelen Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$141
The average rental revenue earned for an occupied room per day in Plougoumelen.
Occupancy Rate(?)
43.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,390
Typical annual income for an Airbnb listing in Plougoumelen. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.9%
Positive growth (0.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Plougoumelen.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Plougoumelen.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
30
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Plougoumelen (2025)

Understanding the monthly revenue variations for Airbnb listings in Plougoumelen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plougoumelen is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plougoumelen across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,902+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,309 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,352 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $771, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Plougoumelen

Plougoumelen Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Plougoumelen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plougoumelen:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Plougoumelen

Average Daily Rate (ADR) Airbnb Trends in Plougoumelen (2025)

Effective short term rental pricing strategy in Plougoumelen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plougoumelen typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
  • Typical properties (Median) charge around $122 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Plougoumelen

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Airbnb Seasonality Analysis & Trends in Plougoumelen (2025)

Peak Season (August, July, September)
  • Revenue averages $3,044 per month
  • Occupancy rates average 63.0%
  • Daily rates average $131
Shoulder Season
  • Revenue averages $1,557 per month
  • Occupancy maintains around 32.2%
  • Daily rates hold near $130
Low Season (January, October, November)
  • Revenue drops to average $1,066 per month
  • Occupancy decreases to average 27.8%
  • Daily rates adjust to average $130

Seasonality Insights for Plougoumelen

  • The Airbnb seasonality in Plougoumelen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Plougoumelen's highest earning potential, with monthly revenues capable of climbing to $3,795, occupancy reaching a high of 73.9%, and ADRs peaking at $136.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $941, occupancy could drop to 22.6%, and ADRs may adjust down to $124.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plougoumelen.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Plougoumelen seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Plougoumelen (2025)

Exploring the top neighborhoods for short-term rentals in Plougoumelen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plougoumelen Center
Central area with easy access to local shops, restaurants, and transportation. A great choice for travelers looking for convenience and local experiences.
Eglise Saint-Budoc, Local markets, Nearby parks, Cafés and bakeries
Morbihan Coast
Beautiful coastline with stunning views and access to beaches. Popular for its scenic landscapes and outdoor activities. Great for families and nature lovers.
Beaches, Coastal hiking trails, Water sports, Fishing spots
Port de Plougoumelen
Charming harbor area known for its picturesque views and maritime activities. A unique experience for those interested in sailing and boating.
Boat rentals, Fishing excursions, Waterfront dining, Scenic walks
Gulf of Morbihan
Famous for its natural beauty and biodiversity. An attractive area for those seeking a tranquil and picturesque rural experience.
Gulf tours, Nature reserves, Wildlife watching, Picnic spots
Historic Sites Area
Offers a glimpse into the rich history and culture of Brittany. Great for history buffs and those interested in local traditions.
Historical monuments, Museums, Cultural festivals, Local crafts shops
Nearby Auray
A vibrant town just a short drive away, ideal for guests looking to explore more of Brittany while enjoying the local charm of Plougoumelen.
Old town of Auray, Markets, Cafés, Historical architecture
Nature Reserves
Surrounding areas known for their natural landscapes and outdoor activities. Excellent for nature walks and relaxation.
Hiking trails, Bird watching, Gardens, Natural parks
Culinary Experiences
Region known for its gastronomy, making it a perfect location for food lovers interested in local cuisine and dining experiences.
Local restaurants, Food markets, Culinary tours, Wine tasting

Understanding Airbnb License Requirements & STR Laws in Plougoumelen (2025)

While Plougoumelen, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plougoumelen to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Plougoumelen (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Plougoumelenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House on the Gulf of Morbihan sea view

House on the Gulf of Morbihan sea view

Entire Place • 3 bedrooms

$51,949
Revenue
65.9%
Occupancy
$188.56
Daily Rate
Superb cottage for 6 surrounded by nature

Superb cottage for 6 surrounded by nature

Entire Place • 3 bedrooms

$33,730
Revenue
29.0%
Occupancy
$201.28
Daily Rate
Family home  with pool and hot tub

Family home with pool and hot tub

Entire Place • 4 bedrooms

$32,699
Revenue
43.3%
Occupancy
$345.03
Daily Rate
Pretty house with a pool

Pretty house with a pool

Entire Place • 2 bedrooms

$29,315
Revenue
29.3%
Occupancy
$195.84
Daily Rate
Charming family home in the Gulf of Morbihan

Charming family home in the Gulf of Morbihan

Entire Place • 4 bedrooms

$29,188
Revenue
46.1%
Occupancy
$181.70
Daily Rate
House 10 travellers in Gulf of the Morbihan

House 10 travellers in Gulf of the Morbihan

Entire Place • 5 bedrooms

$27,764
Revenue
45.5%
Occupancy
$164.80
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Plougoumelen (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Plougoumelen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ludovic1$51,949364.97/5.0
L'Équipe Hoomy Conciergerie1$33,73084.75/5.0
Virginie Hermine1$32,699124.83/5.0
Betty1$29,315144.93/5.0
Sylvie1$29,188494.98/5.0
Jean-Baptiste1$27,7641344.91/5.0
Agence COCOONR / BOOK&PAY1$26,809174.88/5.0
Ev'1$18,123284.89/5.0
Alexandre1$18,02075.00/5.0
Yuna1$16,307374.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plougoumelen.

Dive Deeper: Advanced Plougoumelen STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plougoumelen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Plougoumelen Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Plougoumelen

  • The Plougoumelen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Plougoumelen, House properties are the most common (83.3%), reflecting the local real estate landscape.
  • Houses represent a significant 83.3% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 6.6%) offer potential for unique stay experiences.

Plougoumelen Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Plougoumelen

  • The dominant room capacity in Plougoumelen is 3 bedrooms listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 53.4% of the active Airbnb listings in Plougoumelen, indicating a high concentration in these sizes.
  • A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plougoumelen.

Plougoumelen Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Plougoumelen

  • The most common guest capacity trend in Plougoumelen vacation rentals is listings accommodating 6 guests (40%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Plougoumelen STR market, accounting for 66.7% of listings.
  • 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plougoumelen.
  • On average, properties in Plougoumelen are equipped to host 5.4 guests.

Plougoumelen Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Plougoumelen

  • The most common availability pattern in Plougoumelen falls within the 271-366 days range, representing 53.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Plougoumelen (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Plougoumelen Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (3.4%)

1 Night

1 listings

3.4% of total

2 Nights (27.6%)

2 Nights

8 listings

27.6% of total

3 Nights (6.9%)

3 Nights

2 listings

6.9% of total

4-6 Nights (17.2%)

4-6 Nights

5 listings

17.2% of total

7-29 Nights (20.7%)

7-29 Nights

6 listings

20.7% of total

30+ Nights (24.1%)

30+ Nights

7 listings

24.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Plougoumelen is 2 Nights, adopted by 27.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (24.1%) caters to monthly stays (30+ nights) in Plougoumelen, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 27.6% of Plougoumelen hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plougoumelen.

Plougoumelen Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

3.7% of total

Flexible (11.1%)

Flexible

3 listings

11.1% of total

Moderate (22.2%)

Moderate

6 listings

22.2% of total

Firm (33.3%)

Firm

9 listings

33.3% of total

Strict (29.6%)

Strict

8 listings

29.6% of total

Cancellation Policy Insights for Plougoumelen

  • The prevailing Airbnb cancellation policy trend in Plougoumelen is Firm, used by 33.3% of listings.
  • A majority (62.9%) of hosts in Plougoumelen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 33.3% market standard in Plougoumelen.
  • Regularly review your cancellation policy against competitors and market demand shifts in Plougoumelen.

Plougoumelen STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Plougoumelen

  • The overall average booking lead time for vacation rentals in Plougoumelen is 78 days.
  • Guests book furthest in advance for stays during August (average 127 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 50 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Plougoumelen.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
  • Monitor your own booking lead times against these Plougoumelen averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Plougoumelen (2025)

Amenity Prevalence

Amenity Insights for Plougoumelen

  • Essential amenities in Plougoumelen that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, TV, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Plougoumelen: Smoke alarm, Kitchen.
  • Consider adding popular differentiators like Dishes and silverware or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Plougoumelen to stay competitive.

Plougoumelen Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Plougoumelen

  • The typical guest profile for Airbnb in Plougoumelen consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 80.3% of guests.
  • Key international markets include France (80.3%) and Germany (5.2%).
  • Top languages spoken are French (47%) followed by English (33.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Plougoumelen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Le Bois-Plage-en-Ré303$2,528$284.6345%
Sainte-Florence10$2,445$233.7846%
La Flotte396$2,382$236.5346%
Île-de-Bréhat46$2,254$221.5245%
La Couarde-sur-Mer218$2,188$259.2341%
Le Parc13$2,138$173.3143%
Ombrée d'Anjou21$2,063$213.6335%
Lanmodez19$2,050$219.9342%
Île-aux-Moines98$2,048$236.1842%
Laillé12$2,046$116.6537%

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