Ploumilliau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Ploumilliau in 2025? Explore comprehensive Airbnb analytics for Ploumilliau, Brittany, France to uncover income potential. This 2025 STR market report for Ploumilliau, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Ploumilliau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ploumilliau Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ploumilliau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ploumilliau (2025)
Understanding the monthly revenue variations for Airbnb listings in Ploumilliau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ploumilliau is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ploumilliau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,781+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,593 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $861 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $451, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ploumilliau
Ploumilliau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ploumilliau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ploumilliau:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ploumilliau
Average Daily Rate (ADR) Airbnb Trends in Ploumilliau (2025)
Effective short term rental pricing strategy in Ploumilliau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ploumilliau typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Ploumilliau
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Airbnb Seasonality Analysis & Trends in Ploumilliau (2025)
Peak Season (August, July, December)
- Revenue averages $1,945 per month
- Occupancy rates average 45.4%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,460 per month
- Occupancy maintains around 29.1%
- Daily rates hold near $151
Low Season (January, March, June)
- Revenue drops to average $1,157 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $152
Seasonality Insights for Ploumilliau
- The Airbnb seasonality in Ploumilliau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ploumilliau's highest earning potential, with monthly revenues capable of climbing to $2,149, occupancy reaching a high of 59.9%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,018, occupancy could drop to 17.6%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ploumilliau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ploumilliau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ploumilliau (2025)
Exploring the top neighborhoods for short-term rentals in Ploumilliau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre de Ploumilliau | A charming village center with local shops, cafes, and easy access to historical sites. It attracts visitors looking for an authentic Brittany experience. | Église Saint-Donat, Château de Kergrist, La Grève Blanche Beach, Local artisanal markets, Annual Breton festivals |
| Ploumilliau Beach | A beautiful coastal area perfect for beach lovers, offering stunning landscapes and water activities. It's ideal for tourists seeking relaxation and outdoor activities. | Ploumilliau Beach, Surfing and water sports, Coastal walking paths, Nature reserves, Picnic areas by the sea |
| Cote de Granit Rose | Famous for its pink granite coastal landscapes, this area is a must-see for visitors. It attracts nature lovers and photographers alike. | Pink Granite Coast, Sentier des Douaniers trail, Hiking and cycling, Seaside towns like Perros-Guirec, Wildlife observation |
| Traou Mad Beach | Known for its picturesque scenery and historical significance, it's a hidden gem with fewer tourists, offering a peaceful retreat. | Traou Mad Beach, Scenic viewpoints, Local seafood restaurants, Quiet coastal paths, Art and cultural sites nearby |
| Saint-Michel-en-Grève | A nearby village known for its beautiful beaches and family-friendly atmosphere, popular among families seeking a relaxing vacation. | Saint-Michel-en-Grève Beach, Family-friendly activities, Local seafood markets, Charming village ambiance, Water sports |
| Pointe de Bihit | A scenic lookout point with breathtaking views of the coastline, attracting visitors for photography and nature walks. | Panoramic views, Walking trails, Wildlife and birdwatching, Historical landmarks, Beach access |
| Les Côtes d'Armor | This region combines beautiful coastal landscapes with rich Breton culture, appealing to tourists interested in history and nature. | Cultural heritage sites, Beautiful coastlines, Traditional Breton cuisine, Outdoor adventure activities, Scenic drives |
| Nearby Lannion | A vibrant town with historical architecture and cultural activities, a perfect base for exploring the surrounding region. | Lannion Church, Historical town center, Local artisan shops, Festivals, Access to Trégor coastline |
Understanding Airbnb License Requirements & STR Laws in Ploumilliau (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Ploumilliau. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ploumilliau to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Ploumilliau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ploumilliaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Typical Trégor mansion
Entire Place • 8 bedrooms
At the end of the trail - Charming house
Entire Place • 5 bedrooms
3 bedroom Côtes-d'Armor bed and breakfasts
Private Room • 3 bedrooms
Grand Gîte de Kergroas
Entire Place • 4 bedrooms
Les Menhirs by Interhome
Entire Place • 5 bedrooms
Authentic 1800s house renovated in 2020
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ploumilliau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ploumilliau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sabine | 2 | $82,661 | 5 | 4.80/5.0 |
| Bernard | 3 | $41,830 | 118 | 4.99/5.0 |
| Alice | 1 | $36,523 | 70 | 4.96/5.0 |
| Sandrine | 2 | $31,633 | 45 | 4.81/5.0 |
| Alessandro - Interhome Group | 1 | $16,770 | 4 | 5.00/5.0 |
| Marie | 1 | $15,652 | 153 | 4.81/5.0 |
| Lucie Et Sébastien | 1 | $15,390 | 6 | 4.83/5.0 |
| Monique Belvilla | 2 | $14,949 | 17 | 5.00/5.0 |
| Sara | 1 | $13,855 | 16 | 5.00/5.0 |
| Marine | 2 | $11,607 | 93 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ploumilliau.
Dive Deeper: Advanced Ploumilliau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ploumilliau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPloumilliau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ploumilliau
- The Ploumilliau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ploumilliau, House properties are the most common (75.6%), reflecting the local real estate landscape.
- Houses represent a significant 75.6% portion, catering likely to families or larger groups.
- The presence of 19.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.9%) offer potential for unique stay experiences.
Ploumilliau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ploumilliau
- The dominant room capacity in Ploumilliau is 2 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 46.4% of the active Airbnb listings in Ploumilliau, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ploumilliau.
Ploumilliau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ploumilliau
- The most common guest capacity trend in Ploumilliau vacation rentals is listings accommodating 6 guests (22%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Ploumilliau STR market, accounting for 41.5% of listings.
- 43.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ploumilliau.
- On average, properties in Ploumilliau are equipped to host 4.4 guests.
Ploumilliau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ploumilliau
- The most common availability pattern in Ploumilliau falls within the 271-366 days range, representing 68.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ploumilliau (46.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ploumilliau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
29.3% of total
2 Nights
8 listings
19.5% of total
3 Nights
8 listings
19.5% of total
4-6 Nights
5 listings
12.2% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
7 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ploumilliau is 1 Night, adopted by 29.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Ploumilliau, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.3% of Ploumilliau hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ploumilliau.
Ploumilliau Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.9% of total
Flexible
10 listings
28.6% of total
Moderate
7 listings
20% of total
Firm
11 listings
31.4% of total
Strict
6 listings
17.1% of total
Cancellation Policy Insights for Ploumilliau
- The prevailing Airbnb cancellation policy trend in Ploumilliau is Firm, used by 31.4% of listings.
- There's a relatively balanced mix between guest-friendly (48.6%) and stricter (48.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.4% market standard in Ploumilliau.
- Regularly review your cancellation policy against competitors and market demand shifts in Ploumilliau.
Ploumilliau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ploumilliau
- The overall average booking lead time for vacation rentals in Ploumilliau is 56 days.
- Guests book furthest in advance for stays during August (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Ploumilliau.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Ploumilliau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ploumilliau (2025)
Amenity Prevalence
Amenity Insights for Ploumilliau
- Essential amenities in Ploumilliau that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ploumilliau: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ploumilliau to stay competitive.
Ploumilliau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ploumilliau
- The typical guest profile for Airbnb in Ploumilliau consists of primarily domestic travelers (86%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 85.7% of guests.
- Key international markets include France (85.7%) and Netherlands (4%).
- Top languages spoken are French (44.2%) followed by English (37.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ploumilliau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 13 | $3,607 | $482.68 | 50% |
| Saint Lawrence | 11 | $2,637 | $328.79 | 51% |
| St Ouen | 16 | $2,425 | $381.64 | 50% |
| St Clement | 15 | $2,396 | $228.46 | 51% |
| St Helier | 66 | $2,341 | $224.24 | 54% |
| Grouville | 21 | $2,244 | $218.63 | 51% |
| St Peter Port | 18 | $2,144 | $193.28 | 62% |
| Caden | 24 | $2,108 | $212.47 | 44% |
| St Martin | 13 | $2,105 | $215.47 | 48% |
| Île-de-Bréhat | 48 | $2,032 | $222.75 | 44% |