Mur-de-Sologne Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France
Is Airbnb profitable in Mur-de-Sologne in 2026? Explore comprehensive Airbnb analytics for Mur-de-Sologne, Centre-Val de Loire, France to uncover income potential. This 2026 STR market report for Mur-de-Sologne, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Mur-de-Sologne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mur-de-Sologne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mur-de-Sologne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mur-de-Sologne (2026)
Understanding the monthly revenue variations for Airbnb listings in Mur-de-Sologne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mur-de-Sologne is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mur-de-Sologne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,937+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,288 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $805 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $384, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mur-de-Sologne
Mur-de-Sologne Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Mur-de-Sologne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mur-de-Sologne:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mur-de-Sologne
Average Daily Rate (ADR) Airbnb Trends in Mur-de-Sologne (2026)
Effective short term rental pricing strategy in Mur-de-Sologne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mur-de-Sologne typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Mur-de-Sologne
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Airbnb Seasonality Analysis & Trends in Mur-de-Sologne (2026)
Peak Season (August, July, May)
- Revenue averages $2,483 per month
- Occupancy rates average 40.1%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,226 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $235
Low Season (January, March, November)
- Revenue drops to average $426 per month
- Occupancy decreases to average 16.4%
- Daily rates adjust to average $255
Seasonality Insights for Mur-de-Sologne
- The Airbnb seasonality in Mur-de-Sologne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mur-de-Sologne's highest earning potential, with monthly revenues capable of climbing to $2,998, occupancy reaching a high of 58.9%, and ADRs peaking at $271.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $270, occupancy could drop to 9.7%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mur-de-Sologne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mur-de-Sologne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mur-de-Sologne (2026)
Exploring the top neighborhoods for short-term rentals in Mur-de-Sologne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mur-de-Sologne Village | A charming village known for its peaceful atmosphere and proximity to natural parks. Ideal for travelers seeking tranquility and nature. | Château de Chambord, Sologne Nature Park, Local markets, Bicycle routes, Fishing spots, Cultural heritage sites |
| Lake of Bouget | A tranquil lake area perfect for outdoor enthusiasts. Attracts visitors for water activities and scenic landscapes. | Lake Bouget recreational area, Hiking trails, Fishing opportunities, Picnic spots, Wildlife watching, Water sports activities |
| Saint-Viâtre | A small town within reach of major attractions in the region. Great for travelers looking for a rural escape close to urban amenities. | Church of Saint-Viâtre, Local wine trails, Nature hikes, Quaint cafes, Heritage sites |
| Romorantin-Lanthenay | As the closest city, it offers urban amenities and is a great base for exploring the Sologne region. Appeals to city dwellers and tourists alike. | Museum of Sologne, Botanical gardens, Historic city center, Local shops and restaurants, Cultural events |
| Château de la Ferté | A historic castle with beautiful gardens, attracting both history lovers and couples looking for romantic getaways. | Château de la Ferté, Gardens of the château, Historical tours, Picnic areas, Photography spots |
| Sologne Wildlife Reserve | A large natural reserve, perfect for nature lovers and wildlife enthusiasts. Offers unique experiences for travelers looking to connect with nature. | Wildlife watching, Birdwatching trails, Nature walks, Photography opportunities, Educational tours |
| Valencay | Famous for its château, this area attracts visitors interested in culture and history, making it a prime spot for Airbnb hosting. | Château de Valençay, Botanical gardens, Local gastronomy, Wine tasting, Historic tours |
| Cheverny | Known for its magnificent château and beautiful surroundings, Cheverny is popular among tourists and offers great potential for vacation rentals. | Château de Cheverny, Vineyards, Rose gardens, Local markets, Hiking paths |
Understanding Airbnb License Requirements & STR Laws in Mur-de-Sologne (2026)
While Mur-de-Sologne, Centre-Val de Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mur-de-Sologne to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mur-de-Sologne (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mur-de-Solognebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relaxation and recreation in Sologne / Swimming pool Tennis
Entire Place • 5 bedrooms
House capacity 6 people in Sologne
Entire Place • 3 bedrooms
Quiet accommodation at a local's home
Entire Place • 2 bedrooms
Air-conditioned house, 6 people, near Beauval Zoo, castles
Entire Place • 3 bedrooms
Le Bercail gîte in the heart of Sologne
Entire Place • 2 bedrooms
Salamander Estate Gîte à la ferme
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mur-de-Sologne (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Mur-de-Sologne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maxime | 1 | $85,433 | 23 | 4.96/5.0 |
| M.Francoise | 1 | $17,976 | 141 | 4.97/5.0 |
| Katia | 2 | $15,751 | 48 | 4.78/5.0 |
| Gautier | 2 | $13,894 | 21 | 4.82/5.0 |
| Séverine | 1 | $13,356 | 80 | 4.90/5.0 |
| Sandrine Et Cyril | 1 | $11,944 | 110 | 4.92/5.0 |
| Christel | 1 | $11,167 | 76 | 4.91/5.0 |
| Isabelle | 3 | $7,742 | 7 | 5.00/5.0 |
| Isabelle | 3 | $6,903 | 5 | Not Rated |
| Lionel | 1 | $3,534 | 32 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mur-de-Sologne.
Dive Deeper: Advanced Mur-de-Sologne STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mur-de-Sologne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMur-de-Sologne Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mur-de-Sologne
- The Mur-de-Sologne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mur-de-Sologne, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 38.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Mur-de-Sologne Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mur-de-Sologne
- The dominant room capacity in Mur-de-Sologne is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Mur-de-Sologne, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mur-de-Sologne.
Mur-de-Sologne Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mur-de-Sologne
- The most common guest capacity trend in Mur-de-Sologne vacation rentals is listings accommodating 6 guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Mur-de-Sologne STR market, accounting for 44.5% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mur-de-Sologne.
- On average, properties in Mur-de-Sologne are equipped to host 3.7 guests.
Mur-de-Sologne Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mur-de-Sologne
- The most common availability pattern in Mur-de-Sologne falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mur-de-Sologne (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mur-de-Sologne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
4 listings
22.2% of total
30+ Nights
6 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mur-de-Sologne is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Mur-de-Sologne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Mur-de-Sologne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Mur-de-Sologne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mur-de-Sologne.
Mur-de-Sologne Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
61.1% of total
Moderate
2 listings
11.1% of total
Firm
4 listings
22.2% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Mur-de-Sologne
- The prevailing Airbnb cancellation policy trend in Mur-de-Sologne is Flexible, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Mur-de-Sologne may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.1% market standard in Mur-de-Sologne.
- Given the high prevalence of Flexible policies (61.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mur-de-Sologne.
Mur-de-Sologne STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mur-de-Sologne
- The overall average booking lead time for vacation rentals in Mur-de-Sologne is 46 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Mur-de-Sologne.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Mur-de-Sologne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mur-de-Sologne (2026)
Amenity Prevalence
Amenity Insights for Mur-de-Sologne
- Essential amenities in Mur-de-Sologne that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Outdoor dining area, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mur-de-Sologne: Free parking on premises.
- Consider adding popular differentiators like Wifi or Outdoor dining area to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mur-de-Sologne to stay competitive.
Mur-de-Sologne Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mur-de-Sologne
- The typical guest profile for Airbnb in Mur-de-Sologne consists of primarily domestic travelers (90%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 90.4% of guests.
- Key international markets include France (90.4%) and United Kingdom (2.9%).
- Top languages spoken are French (50%) followed by English (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Limoges.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mur-de-Sologne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Égreville | 12 | $4,969 | $447.83 | 40% |
| La Couture-Boussey | 11 | $4,086 | $464.04 | 28% |
| Menetou-Râtel | 10 | $3,844 | $353.11 | 34% |
| Thilouze | 10 | $3,694 | $333.84 | 55% |
| Artannes-sur-Indre | 22 | $3,534 | $365.79 | 37% |
| Rugles | 11 | $3,164 | $308.65 | 32% |
| Achères-la-Forêt | 35 | $3,136 | $348.74 | 44% |
| Mesnils-sur-Iton | 24 | $3,099 | $348.65 | 41% |
| Paris | 39,295 | $3,085 | $257.47 | 52% |
| Charencey | 11 | $3,030 | $245.41 | 41% |