Reims Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Reims in 2025? Explore comprehensive Airbnb analytics for Reims, Grand Est, France to uncover income potential. This 2025 STR market report for Reims, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 1,614 active listings.
Whether you're considering an Airbnb investment in Reims, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Reims Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Reims Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Reims (2025)
Understanding the monthly revenue variations for Airbnb listings in Reims is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Reims is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Reims across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,776+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,739 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,022 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $559, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Reims
Reims Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Reims STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Reims:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Reims
Average Daily Rate (ADR) Airbnb Trends in Reims (2025)
Effective short term rental pricing strategy in Reims involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Reims typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Reims
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Airbnb Seasonality Analysis & Trends in Reims (2025)
Peak Season (May, September, December)
- Revenue averages $1,651 per month
- Occupancy rates average 50.3%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,532 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $114
Low Season (January, February, March)
- Revenue drops to average $925 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $101
Seasonality Insights for Reims
- The Airbnb seasonality in Reims shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Reims's highest earning potential, with monthly revenues capable of climbing to $1,656, occupancy reaching a high of 56.1%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $864, occupancy could drop to 32.3%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Reims.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Reims seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Reims (2025)
Exploring the top neighborhoods for short-term rentals in Reims? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Reims, filled with historic sites, shops, and restaurants. Ideal for tourists who want to experience local culture and attractions with easy access to public transport. | Reims Cathedral, Palais du Tau, Place Drouet d'Erlon, Museum of Fine Arts, Basilique Saint-Remi |
| Saint-Remi | A charming neighborhood known for its historic basilica and quieter atmosphere. Great for families and those looking for a relaxing stay while still being close to the city. | Basilique Saint-Remi, Parc Léo Lagrange, Porte de Mars, Champagnes Taittinger, Ruinart Champagne House |
| Chemin-Vert | A peaceful residential area that offers a local feel, popular among longer stays and families visiting Reims. Close to parks and local eateries. | Parc des Loisirs, Local markets, Champagne Tours, Le Parc de Champagne |
| Porte de Mars | A historical area with a mix of ancient architecture and modern amenities, attracting visitors interested in history and urban life. | Porte de Mars, Place des Carmes, Champagne Museum, Local cafes and bistros |
| Clairmarais | A green and quiet residential area perfect for travelers looking to escape the hustle and bustle, while still being close to the city center. | Clairmarais Park, Champagne cellars, Local bakery and shops |
| Willy Brandt | A modern neighborhood with new developments, popular among young professionals and tourists looking for contemporary lodging and amenities. | Modern cafes, Shopping centers, Cultural events spots, Public transport hubs |
| Laon | A nearby area popular for its historical sites and beautiful views, preferred by those looking for a day trip experience from Reims. | Laon Cathedral, Historic old town, Scenic views of the countryside |
| Epernay | Famous for its champagne houses and vineyards, appealing for tourists wanting a local wine experience and tours, making it a great extension to a stay in Reims. | Avenue de Champagne, Moët & Chandon, Epernay Champagne Experience, Local vineyards, Champagne tastings |
Understanding Airbnb License Requirements & STR Laws in Reims (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Reims. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Reims to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Reims (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Reimsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious building - hyper center - 15 beds
Entire Place • 7 bedrooms
The Rotonde Rémoise
Entire Place • 1 bedroom
Comfortable 3 bedrooms with terrace, hypercenter
Entire Place • 3 bedrooms
Villa Nova, 3 apartments - 12 people. Hyper Center
Entire Place • 6 bedrooms
✅loft-spa-reims.fr LOFT 200m2 privatif PISCINE&SPA
Entire Place • 3 bedrooms
Building just for you with 3 apartments
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Reims (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Reims based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabien | 160 | $1,756,539 | 7646 | 4.54/5.0 |
| Manu Et Maximilien | 53 | $922,743 | 1390 | 4.53/5.0 |
| HOME Conciergerie | 110 | $792,450 | 2109 | 4.02/5.0 |
| Anne-Gaëlle | 35 | $598,561 | 1839 | 4.75/5.0 |
| Monsieur Le Concierge | 34 | $559,589 | 1267 | 4.71/5.0 |
| Aux Clefs Des Sacres | 53 | $436,451 | 752 | 4.40/5.0 |
| Maxime | 52 | $412,494 | 552 | 4.29/5.0 |
| Bastian | 8 | $404,069 | 363 | 4.49/5.0 |
| Aurélie | 4 | $282,422 | 45 | 4.89/5.0 |
| Sam | 10 | $262,577 | 2609 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Reims.
Dive Deeper: Advanced Reims STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Reims. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsReims Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Reims
- The Reims Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 1,614 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Reims, Apartment/Condo properties are the most common (88.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 2.8%) offer potential for unique stay experiences.
Reims Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Reims
- The dominant room capacity in Reims is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.0% of the active Airbnb listings in Reims, indicating a high concentration in these sizes.
Reims Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Reims
- The most common guest capacity trend in Reims vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Reims STR market, accounting for 67.3% of listings.
- 18.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Reims.
- On average, properties in Reims are equipped to host 3.5 guests.
Reims Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Reims
- The most common availability pattern in Reims falls within the 271-366 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Reims (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Reims Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
740 listings
47.9% of total
2 Nights
330 listings
21.4% of total
3 Nights
31 listings
2% of total
4-6 Nights
21 listings
1.4% of total
7-29 Nights
27 listings
1.7% of total
30+ Nights
395 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in Reims is 1 Night, adopted by 47.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.3%) of the Reims Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in Reims, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.9% of Reims hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Reims.
Reims Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.1% of total
Refundable
6 listings
0.4% of total
Non-refundable
1 listings
0.1% of total
Flexible
483 listings
31.7% of total
Moderate
680 listings
44.6% of total
Firm
115 listings
7.6% of total
Strict
236 listings
15.5% of total
Cancellation Policy Insights for Reims
- The prevailing Airbnb cancellation policy trend in Reims is Moderate, used by 44.6% of listings.
- The market strongly favors guest-friendly terms, with 76.3% of listings offering Flexible or Moderate policies. This suggests guests in Reims may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.6% market standard in Reims.
- Regularly review your cancellation policy against competitors and market demand shifts in Reims.
Reims STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Reims
- The overall average booking lead time for vacation rentals in Reims is 33 days.
- Guests book furthest in advance for stays during May (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Reims.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Reims averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Reims (2025)
Amenity Prevalence
Amenity Insights for Reims
- Essential amenities in Reims that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Reims: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Reims to stay competitive.
Reims Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Reims
- The typical guest profile for Airbnb in Reims consists of a mix of domestic (60%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 59.9% of guests.
- Key international markets include France (59.9%) and United Kingdom (8.3%).
- Top languages spoken are English (36.1%) followed by French (34.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Reims Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 11 | $6,308 | $353.89 | 39% |
| Anzegem | 10 | $4,252 | $416.90 | 39% |
| Jemeppe-sur-Sambre | 10 | $4,197 | $498.39 | 47% |
| Dion | 13 | $4,192 | $263.67 | 55% |
| Incourt | 12 | $4,069 | $315.39 | 45% |
| Wellin | 11 | $3,871 | $266.55 | 43% |
| Bertogne | 26 | $3,832 | $295.60 | 42% |
| Aubel | 28 | $3,795 | $271.70 | 46% |
| Mettet | 21 | $3,704 | $272.96 | 42% |
| Dizy | 10 | $3,615 | $250.31 | 48% |