Ardres Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Ardres in 2025? Explore comprehensive Airbnb analytics for Ardres, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Ardres, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Ardres, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ardres Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ardres Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ardres (2025)
Understanding the monthly revenue variations for Airbnb listings in Ardres is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ardres is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ardres across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,515+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,879 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,095 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $656, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ardres
Ardres Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ardres STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ardres:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ardres
Average Daily Rate (ADR) Airbnb Trends in Ardres (2025)
Effective short term rental pricing strategy in Ardres involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ardres typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $187+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Ardres
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Airbnb Seasonality Analysis & Trends in Ardres (2025)
Peak Season (August, July, March)
- Revenue averages $2,222 per month
- Occupancy rates average 58.5%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,589 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $115
Low Season (January, November, December)
- Revenue drops to average $1,297 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $106
Seasonality Insights for Ardres
- The Airbnb seasonality in Ardres shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ardres's highest earning potential, with monthly revenues capable of climbing to $2,536, occupancy reaching a high of 74.2%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,244, occupancy could drop to 29.5%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ardres.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ardres seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ardres (2025)
Exploring the top neighborhoods for short-term rentals in Ardres? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The heart of Ardres, offering a charming atmosphere with traditional French architecture, local shops, and cafes. Ideal for tourists who want to experience the quaint village life. | Place Charles de Gaulle, Eglise Saint-Bertin, Parc de la Mairie, local markets, traditional French bistros |
| Les Monts de Flandre | A scenic region near Ardres, perfect for nature lovers and hikers. Attracts visitors looking for outdoor activities and beautiful landscapes. | Monts de Flandre Nature Park, hiking trails, scenic viewpoints, wildflower fields |
| Ardres Lake | A lovely area for relaxation and various water activities. This attracts families and nature enthusiasts looking for a peaceful retreat. | Lac d'Ardres, boating, fishing, picnic areas |
| Historic Battlefield Sites | Rich in history, these sites draw in history buffs and tourists interested in World War I and II history, making it a unique investment opportunity. | La Coupole, historic museums, memorials, guided tours |
| Culines | A small village close to Ardres that offers a quiet setting for guests seeking tranquility and rural charm, yet close to the main attractions. | local farms, scenic countryside, walking paths |
| Lillers | A nearby town known for its historical architecture and charming streets. Great for tourists wanting to explore surrounding areas with easy access to Ardres. | Saint-Pierre Church, local art galleries, market days |
| Saint-Omer | A larger city with historical significance and cultural attractions, appealing to visitors looking for a mix of urban and rural experiences. | Saint-Omer Cathedral, Museum of the Chartreuse, Canal de la Haute Colme |
| Naussannes | A quaint village just outside Ardres, offering a rural getaway with a strong community feel. Perfect for those seeking a peaceful escape from city life. | historical landmarks, local festivals, artisan shops |
Understanding Airbnb License Requirements & STR Laws in Ardres (2025)
While Ardres, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ardres to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ardres (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ardresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Côte d'Opale – Ardres (Calais-St Omer)
Entire Place • 4 bedrooms
15-person cottage. Le Domaine du Lac with 5 bedrooms, 5 bathrooms.
Entire Place • 5 bedrooms
Accommodation de Charme with Spa on the banks of the Lake
Entire Place • 1 bedroom
The Dome of the Lake
Entire Place • 1 bedroom
The Wagon Express at the Manoir de Bois-en-Ardres
Entire Place • 2 bedrooms
Cottage with hot tub and sauna Manoir de Bois-en-Ardres
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ardres (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ardres based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sylvie | 5 | $101,776 | 388 | 4.92/5.0 |
| Matthieu | 1 | $97,774 | 27 | 4.96/5.0 |
| Veronique | 1 | $82,304 | 102 | 5.00/5.0 |
| Julien | 2 | $74,266 | 173 | 4.86/5.0 |
| Gaëlle | 3 | $56,126 | 131 | 4.92/5.0 |
| Marc | 6 | $44,803 | 342 | 4.96/5.0 |
| Nicolas | 3 | $25,435 | 10 | 5.00/5.0 |
| Cyrille | 2 | $19,863 | 73 | 4.97/5.0 |
| Bruno | 5 | $19,843 | 32 | 4.92/5.0 |
| Stephanie | 1 | $15,022 | 105 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ardres.
Dive Deeper: Advanced Ardres STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ardres. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsArdres Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ardres
- The Ardres Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.4% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ardres, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 4.4%) offer potential for unique stay experiences.
Ardres Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ardres
- The dominant room capacity in Ardres is 1 bedroom listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Ardres, indicating a high concentration in these sizes.
Ardres Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ardres
- The most common guest capacity trend in Ardres vacation rentals is listings accommodating 4 guests (31.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ardres STR market, accounting for 57.8% of listings.
- 17.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ardres.
- On average, properties in Ardres are equipped to host 3.4 guests.
Ardres Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ardres
- The most common availability pattern in Ardres falls within the 181-270 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ardres (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ardres Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
54.5% of total
2 Nights
13 listings
29.5% of total
4-6 Nights
1 listings
2.3% of total
30+ Nights
6 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ardres is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.0%) of the Ardres Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Ardres, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.5% of Ardres hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ardres.
Ardres Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
29.5% of total
Moderate
11 listings
25% of total
Firm
9 listings
20.5% of total
Strict
11 listings
25% of total
Cancellation Policy Insights for Ardres
- The prevailing Airbnb cancellation policy trend in Ardres is Flexible, used by 29.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.5% market standard in Ardres.
- Regularly review your cancellation policy against competitors and market demand shifts in Ardres.
Ardres STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ardres
- The overall average booking lead time for vacation rentals in Ardres is 46 days.
- Guests book furthest in advance for stays during June (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Ardres.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Ardres averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ardres (2025)
Amenity data is currently unavailable for Ardres.
Ardres Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ardres
- The typical guest profile for Airbnb in Ardres consists of a mix of domestic (45%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 45.1% of guests.
- Key international markets include France (45.1%) and United Kingdom (25%).
- Top languages spoken are English (36.4%) followed by French (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ardres Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $5,882 | $436.63 | 46% |
| Morienval | 12 | $4,931 | $374.68 | 30% |
| La Poterie-Cap-d'Antifer | 13 | $4,242 | $273.50 | 47% |
| Rosoy-en-Multien | 14 | $4,067 | $358.69 | 56% |
| Caumont | 11 | $3,530 | $303.08 | 48% |
| Saint-Étienne-la-Thillaye | 24 | $3,229 | $364.55 | 36% |
| Muids | 14 | $3,160 | $378.20 | 38% |
| Surville | 10 | $3,155 | $290.28 | 42% |
| Aix-en-Issart | 10 | $2,992 | $274.74 | 39% |
| Sevenoaks | 178 | $2,864 | $269.14 | 44% |