Groffliers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Groffliers in 2025? Explore comprehensive Airbnb analytics for Groffliers, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Groffliers, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Groffliers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Groffliers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Groffliers Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$166
The average rental revenue earned for an occupied room per day in Groffliers.
Occupancy Rate(?)
37.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,318
Typical annual income for an Airbnb listing in Groffliers. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.5%
Slight decrease (-9.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Groffliers.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Groffliers.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Groffliers (2025)

Understanding the monthly revenue variations for Airbnb listings in Groffliers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Groffliers is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Groffliers across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,536+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,052 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,234 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $747, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Groffliers

Groffliers Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Groffliers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Groffliers:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Groffliers

Average Daily Rate (ADR) Airbnb Trends in Groffliers (2025)

Effective short term rental pricing strategy in Groffliers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Groffliers typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
  • Typical properties (Median) charge around $111 per night.
  • Entry-level properties (Bottom 25%) earn around $88 per night.

Average Daily Rate (ADR) Trend by Month in Groffliers

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Airbnb Seasonality Analysis & Trends in Groffliers (2025)

Peak Season (August, July, May)
  • Revenue averages $2,684 per month
  • Occupancy rates average 60.1%
  • Daily rates average $153
Shoulder Season
  • Revenue averages $1,557 per month
  • Occupancy maintains around 33.4%
  • Daily rates hold near $154
Low Season (January, February, November)
  • Revenue drops to average $813 per month
  • Occupancy decreases to average 23.3%
  • Daily rates adjust to average $152

Seasonality Insights for Groffliers

  • The Airbnb seasonality in Groffliers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Groffliers's highest earning potential, with monthly revenues capable of climbing to $3,305, occupancy reaching a high of 79.4%, and ADRs peaking at $175.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $718, occupancy could drop to 22.4%, and ADRs may adjust down to $140.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Groffliers.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Groffliers seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Groffliers (2025)

Exploring the top neighborhoods for short-term rentals in Groffliers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Groffliers Village
Charming village atmosphere with local shops and a friendly community. Attracts guests looking for a peaceful retreat away from busy tourist areas.
Local markets, Cafés and bakeries, Historical architecture, Community events, Rural landscapes
Le Touquet-Paris-Plage
Famous seaside resort town known for its upscale ambiance and beautiful beaches. A prime location for tourists seeking luxury and leisure activities.
Plage du Touquet, Shopping boutiques, Golf courses, Casino, The Touquet Beach, Walking and biking paths
Montreuil-sur-Mer
Historic fortified town known for its medieval architecture and charming streets. Attracts history buffs and those seeking a quaint atmosphere.
The Citadel, St. Saulve Church, Local artisans, Historical tours, Restaurants with local cuisine
Le Crotoy
Picturesque coastal village in the Baie de Somme, popular for its unique landscape and natural beauty, favored by those seeking tranquility.
Baie de Somme, Bird watching, Nature reserves, Local seafood, Historic harbor
Fort Mahon-Plage
Coastal resort offering a mix of beach leisure and outdoor activities, ideal for nature lovers and adventure seekers.
Beaches, Hiking trails, Cycling paths, Water sports, Local nature parks

Understanding Airbnb License Requirements & STR Laws in Groffliers (2025)

While Groffliers, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Groffliers to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Groffliers (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Groffliersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large Cottage between Land & Sea, Bay of the Authie

Large Cottage between Land & Sea, Bay of the Authie

Entire Place • 2 bedrooms

$36,951
Revenue
51.2%
Occupancy
$198.30
Daily Rate
Large house on the Opal Coast

Large house on the Opal Coast

Entire Place • 5 bedrooms

$35,847
Revenue
64.4%
Occupancy
$180.77
Daily Rate
Le Manoir Fleuri de la Baie d'Authie (2–15 people)

Le Manoir Fleuri de la Baie d'Authie (2–15 people)

Entire Place • 6 bedrooms

$35,511
Revenue
19.7%
Occupancy
$894.15
Daily Rate
Suite in 19th century Manor, pool, park

Suite in 19th century Manor, pool, park

Entire Place • 2 bedrooms

$31,418
Revenue
39.5%
Occupancy
$205.55
Daily Rate
Passepierre renovated villa close to the preserved site

Passepierre renovated villa close to the preserved site

Entire Place • 3 bedrooms

$28,268
Revenue
47.2%
Occupancy
$181.00
Daily Rate
Charming Vacation Home with Pool

Charming Vacation Home with Pool

Entire Place • 3 bedrooms

$24,692
Revenue
48.9%
Occupancy
$136.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Groffliers (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Groffliers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Emmanuelle7$79,289344.86/5.0
Robin3$63,9291544.90/5.0
Anne1$36,951364.92/5.0
Nicole1$35,847594.53/5.0
Evelyne3$35,7541124.95/5.0
Pauline1$31,418144.86/5.0
Maëva1$24,692484.81/5.0
Sylvie1$15,206734.90/5.0
Jocelyne1$14,446204.80/5.0
Christine1$13,9971864.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Groffliers.

Dive Deeper: Advanced Groffliers STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Groffliers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Groffliers Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Groffliers

  • The Groffliers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Groffliers, House properties are the most common (51.9%), reflecting the local real estate landscape.
  • Houses represent a significant 51.9% portion, catering likely to families or larger groups.
  • The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.

Groffliers Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Groffliers

  • The dominant room capacity in Groffliers is 2 bedrooms listings, making up 25.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 48.1% of the active Airbnb listings in Groffliers, indicating a high concentration in these sizes.
  • A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Groffliers.

Groffliers Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Groffliers

  • The most common guest capacity trend in Groffliers vacation rentals is listings accommodating 6 guests (29.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Groffliers STR market, accounting for 48.1% of listings.
  • 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Groffliers.
  • On average, properties in Groffliers are equipped to host 4.2 guests.

Groffliers Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Groffliers

  • The most common availability pattern in Groffliers falls within the 181-270 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Groffliers (51.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Groffliers Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (59.3%)

2 Nights

16 listings

59.3% of total

3 Nights (7.4%)

3 Nights

2 listings

7.4% of total

4-6 Nights (7.4%)

4-6 Nights

2 listings

7.4% of total

30+ Nights (25.9%)

30+ Nights

7 listings

25.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Groffliers is 2 Nights, adopted by 59.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (25.9%) caters to monthly stays (30+ nights) in Groffliers, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 59.3% of Groffliers hosts use this setting.
  • A 2-night minimum appears standard (59.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 25.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Groffliers.

Groffliers Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (7.4%)

Flexible

2 listings

7.4% of total

Moderate (55.6%)

Moderate

15 listings

55.6% of total

Firm (22.2%)

Firm

6 listings

22.2% of total

Strict (14.8%)

Strict

4 listings

14.8% of total

Cancellation Policy Insights for Groffliers

  • The prevailing Airbnb cancellation policy trend in Groffliers is Moderate, used by 55.6% of listings.
  • There's a relatively balanced mix between guest-friendly (63.0%) and stricter (37.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 55.6% market standard in Groffliers.
  • Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Groffliers.

Groffliers STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Groffliers

  • The overall average booking lead time for vacation rentals in Groffliers is 72 days.
  • Guests book furthest in advance for stays during March (average 113 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (94 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Groffliers.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 94 days) to capture early planners.
  • Monitor your own booking lead times against these Groffliers averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Groffliers (2025)

Amenity data is currently unavailable for Groffliers.

Groffliers Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Groffliers

  • The typical guest profile for Airbnb in Groffliers consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 74.5% of guests.
  • Key international markets include France (74.5%) and Belgium (10.9%).
  • Top languages spoken are French (47%) followed by English (32.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Groffliers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lo-Reninge13$5,882$436.6346%
Morienval12$4,931$374.6830%
La Poterie-Cap-d'Antifer13$4,242$273.5047%
Rosoy-en-Multien14$4,067$358.6956%
Caumont11$3,530$303.0848%
Saint-Étienne-la-Thillaye24$3,229$364.5536%
Muids14$3,160$378.2038%
Surville10$3,155$290.2842%
Aix-en-Issart10$2,992$274.7439%
Sevenoaks178$2,864$269.1444%

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