La Madeleine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in La Madeleine in 2025? Explore comprehensive Airbnb analytics for La Madeleine, Hauts-de-France, France to uncover income potential. This 2025 STR market report for La Madeleine, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 178 active listings.
Whether you're considering an Airbnb investment in La Madeleine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Madeleine Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Madeleine Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Madeleine (2025)
Understanding the monthly revenue variations for Airbnb listings in La Madeleine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Madeleine is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Madeleine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,513+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,371 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,493 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $733, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Madeleine
La Madeleine Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Madeleine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Madeleine:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Madeleine
Average Daily Rate (ADR) Airbnb Trends in La Madeleine (2025)
Effective short term rental pricing strategy in La Madeleine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Madeleine typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in La Madeleine
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Airbnb Seasonality Analysis & Trends in La Madeleine (2025)
Peak Season (December, May, August)
- Revenue averages $1,996 per month
- Occupancy rates average 48.6%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,819 per month
- Occupancy maintains around 46.6%
- Daily rates hold near $129
Low Season (January, February, October)
- Revenue drops to average $1,566 per month
- Occupancy decreases to average 44.8%
- Daily rates adjust to average $126
Seasonality Insights for La Madeleine
- The Airbnb seasonality in La Madeleine shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Madeleine's highest earning potential, with monthly revenues capable of climbing to $2,130, occupancy reaching a high of 50.6%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,485, occupancy could drop to 40.8%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Madeleine.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Madeleine seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Madeleine (2025)
Exploring the top neighborhoods for short-term rentals in La Madeleine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Les Jardins de La Madeleine | A scenic garden area known for its serene ambiance and beautiful landscapes, ideal for families and relaxation seekers. Close proximity to parks and leisure activities makes it attractive for short-term stays. | Jardin des Plantes, Parc de la Préfecture, La Madeleine’s church, local markets, scenic walking paths |
| Centre Ville | The city center is the heart of La Madeleine, bustling with shops, cafes, and restaurants. This area is perfect for tourists wanting to explore local culture and cuisine. | La Madeleine's market, Café de l’Horloge, Place de la République, local artisan shops, Cultural heritage sites |
| Lille Sud | Adjacent to Lille, this area offers easy access to the larger city's attractions while providing a quieter neighborhood vibe. Great for those who want urban amenities without the hustle. | Lille’s Grand Place, Palais des Beaux-Arts, local festivals, shopping centers, beautiful architecture |
| Côte d'Opale | A coastal area known for its stunning beaches and seaside activities. Popular among tourists looking for beach escapades and water sports. | Wissant Beach, Cap Blanc-Nez, Dune de Slack, local seafood restaurants, water sports facilities |
| Parc de la Vallee | A family-friendly area with spacious parks and recreational facilities. Attractive for families traveling with children and for nature lovers. | Vallee de La Madeleine park, pet-friendly areas, children's playgrounds, nature trails, picnic spots |
| Le Vieux Lille | The historic district of Lille, characterized by its charming cobblestone streets, boutiques, and historical sites. Great for tourists interested in history and culture. | Old Stock Exchange, Lille Cathedral, Rue de la Monnaie, local cafes, historical tours |
| Sailly-Lez-Lannoy | A peaceful suburb with easy access to Lille's vibrant city life. Suitable for those seeking a quieter stay while still being close to urban attractions. | local parks, community events, independent shops, family-friendly atmosphere, proximity to public transport |
| Lille Europe | An emerging area with modern developments and close to Lille's train station, making it ideal for travelers seeking convenience and accessibility. | Lille Europe train station, arrivals of Eurostar and Thalys trains, shopping malls, entertainment venues, proximity to main attractions of Lille |
Understanding Airbnb License Requirements & STR Laws in La Madeleine (2025)
Yes, La Madeleine, Hauts-de-France, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Madeleine to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in La Madeleine (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Madeleinebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SWIMCASALILLE Loft indoor pool 10 minutes from train stations
Entire Place • 5 bedrooms
House 4bed 2bath with garden and private parking.
Entire Place • 4 bedrooms
3 bedroom apartment with parking & balconies
Entire Place • 3 bedrooms
Elvy's House - Close to Old Lille
Entire Place • 6 bedrooms
Large house and garden, 2 steps from Lille centre
Entire Place • 5 bedrooms
Welcoming house - Near Old Town of Lille
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Madeleine (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Madeleine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugo | 20 | $562,013 | 1556 | 4.60/5.0 |
| Alain | 1 | $137,255 | 213 | 4.81/5.0 |
| Elena Conciergerie BNBeFree | 4 | $95,441 | 585 | 4.77/5.0 |
| Agnès | 5 | $71,609 | 564 | 4.83/5.0 |
| Jamila | 4 | $58,766 | 164 | 4.46/5.0 |
| Hélène Et Philippe | 4 | $57,822 | 41 | 4.84/5.0 |
| Charles | 2 | $52,073 | 201 | 4.70/5.0 |
| Juliette | 3 | $51,904 | 48 | 4.98/5.0 |
| Murielle | 4 | $50,209 | 163 | 4.83/5.0 |
| Elvina | 1 | $49,206 | 87 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Madeleine.
Dive Deeper: Advanced La Madeleine STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Madeleine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Madeleine Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Madeleine
- The La Madeleine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.3% of the 178 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Madeleine, Apartment/Condo properties are the most common (68.5%), reflecting the local real estate landscape.
- Houses represent a significant 27% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.5%) offer potential for unique stay experiences.
La Madeleine Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Madeleine
- The dominant room capacity in La Madeleine is 1 bedroom listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in La Madeleine, indicating a high concentration in these sizes.
La Madeleine Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Madeleine
- The most common guest capacity trend in La Madeleine vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the La Madeleine STR market, accounting for 54.5% of listings.
- 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Madeleine.
- On average, properties in La Madeleine are equipped to host 3.3 guests.
La Madeleine Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Madeleine
- The most common availability pattern in La Madeleine falls within the 271-366 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Madeleine (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Madeleine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
33.1% of total
2 Nights
42 listings
23.6% of total
3 Nights
9 listings
5.1% of total
4-6 Nights
4 listings
2.2% of total
7-29 Nights
3 listings
1.7% of total
30+ Nights
61 listings
34.3% of total
Key Insights
- The most prevalent minimum stay requirement in La Madeleine is 30+ Nights, adopted by 34.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.3%) caters to monthly stays (30+ nights) in La Madeleine, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.3% of La Madeleine hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Madeleine.
La Madeleine Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
42 listings
23.7% of total
Moderate
82 listings
46.3% of total
Firm
35 listings
19.8% of total
Strict
18 listings
10.2% of total
Cancellation Policy Insights for La Madeleine
- The prevailing Airbnb cancellation policy trend in La Madeleine is Moderate, used by 46.3% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.3% market standard in La Madeleine.
- Using a Strict policy might deter some guests, as only 10.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Madeleine.
La Madeleine STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Madeleine
- The overall average booking lead time for vacation rentals in La Madeleine is 45 days.
- Guests book furthest in advance for stays during June (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in La Madeleine.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these La Madeleine averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Madeleine (2025)
Amenity Prevalence
Amenity Insights for La Madeleine
- Essential amenities in La Madeleine that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Madeleine: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Madeleine to stay competitive.
La Madeleine Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Madeleine
- The typical guest profile for Airbnb in La Madeleine consists of primarily domestic travelers (72%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 71.8% of guests.
- Key international markets include France (71.8%) and United Kingdom (8%).
- Top languages spoken are French (38.3%) followed by English (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Madeleine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 15 | $8,168 | $763.87 | 41% |
| Lo-Reninge | 13 | $6,374 | $463.83 | 44% |
| Mont-de-l'Enclus | 11 | $6,158 | $383.23 | 38% |
| Merksplas | 12 | $5,498 | $374.43 | 42% |
| Anzegem | 10 | $4,649 | $463.76 | 37% |
| Zerkegem | 10 | $4,556 | $444.32 | 54% |
| Morienval | 12 | $4,489 | $387.24 | 31% |
| Incourt | 13 | $4,462 | $318.08 | 51% |
| Dion | 13 | $4,248 | $272.93 | 53% |
| Dizy | 11 | $3,991 | $254.19 | 48% |