Le Touquet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Le Touquet in 2025? Explore comprehensive Airbnb analytics for Le Touquet, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Le Touquet, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Le Touquet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Le Touquet Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Le Touquet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Le Touquet (2025)
Understanding the monthly revenue variations for Airbnb listings in Le Touquet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Touquet is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Touquet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,402+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,879 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,716 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $960, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Touquet
Le Touquet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Le Touquet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Touquet:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Touquet
Average Daily Rate (ADR) Airbnb Trends in Le Touquet (2025)
Effective short term rental pricing strategy in Le Touquet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Touquet typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Le Touquet
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Airbnb Seasonality Analysis & Trends in Le Touquet (2025)
Peak Season (August, July, October)
- Revenue averages $3,230 per month
- Occupancy rates average 48.9%
- Daily rates average $199
Shoulder Season
- Revenue averages $1,068 per month
- Occupancy maintains around 17.4%
- Daily rates hold near $185
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $182
Seasonality Insights for Le Touquet
- The Airbnb seasonality in Le Touquet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Le Touquet's highest earning potential, with monthly revenues capable of climbing to $4,369, occupancy reaching a high of 66.9%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Touquet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Le Touquet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Le Touquet (2025)
Exploring the top neighborhoods for short-term rentals in Le Touquet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Plage | The main beach area of Le Touquet, ideal for sunbathing and water sports. It attracts both families and tourists, providing a classic seaside experience with plenty of beachside activities. | La Plage de Le Touquet, Le Touquet Lighthouse, Water sports activities, Beachfront cafes and restaurants, Promenade |
| Le Centre Ville | The town center of Le Touquet offers a mix of shopping, dining, and local culture. It's perfect for those looking to experience the local life and conveniences within walking distance. | Le Touquet Paris-Plage market, Shopping boutiques, Cafes and restaurants, Cultural landmarks, Art galleries |
| La Canche | This area features the scenic Canche River and its surroundings, providing a peaceful retreat close to nature. It's a favored spot for those looking for scenic walks and tranquility. | La Canche riverbank, Nature walks, Bird watching, Picnic spots, Cycling paths |
| Le Golf | The golf course area is popular for sports enthusiasts looking for a peaceful retreat amid green landscapes. It combines leisure with the beauty of the countryside. | Le Touquet Golf Club, Golfing amenities, Beautiful greenery, Country walks, Clubhouse dining |
| Les Jardins de la Ville | This residential area features beautiful gardens and is family-friendly with parks and playgrounds. It's quiet yet close to attractions, making it attractive for longer stays. | Children's playgrounds, Gardens, Parks, Family-friendly facilities, Quiet ambience |
| Le Parc | Set around the park area of the town, this neighborhood offers a green, tranquil space for those who appreciate nature and outdoor activities while being near the town center. | Parc de la Canche, Walking trails, Picnic areas, Outdoor sports, Seasonal events |
| La Zone Commerciale | The commercial zone provides easy access to shopping and amenities. It's great for those looking for convenience and a local feel, appealing to both tourists and business travelers. | Shopping centers, Restaurants and cafes, Local businesses, Convenience stores, Market events |
| La Dune | Located near the dunes, this area provides a beautiful natural landscape ideal for walks and outdoor activities. It attracts nature lovers and those seeking a unique environment close to the beach. | The Dunes of Le Touquet, Nature trails, Bird watching, Sunset views, Scenic walking paths |
Understanding Airbnb License Requirements & STR Laws in Le Touquet (2025)
Yes, Le Touquet, Hauts-de-France, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Le Touquet to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Le Touquet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Touquetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Mignonnette close to all amenities
Entire Place • 4 bedrooms
Between sky and sea - Cozy apartment with sea view/ 6p
Entire Place • 3 bedrooms
100 m from the sea and the market - sublime 4 bedroom apartment!
Entire Place • 4 bedrooms
Le Wembley • Charm and Comfort in the heart of Le Touquet
Entire Place • 3 bedrooms
Maison-le touquet-8 pers-jardin-WIFI
Entire Place • 4 bedrooms
Apartment - Touquet-style facing the sea - Le Touquet
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Le Touquet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Le Touquet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laure | 4 | $77,269 | 78 | 4.81/5.0 |
| Ladresse | 6 | $54,819 | 15 | 4.83/5.0 |
| Caroline MIckael | 3 | $46,959 | 18 | 4.63/5.0 |
| Alexandre | 2 | $43,166 | 48 | 5.00/5.0 |
| Karine | 1 | $33,245 | 12 | 4.92/5.0 |
| Les Clefs Du Triangle D'Or | 2 | $24,800 | 7 | 4.80/5.0 |
| Julie | 2 | $23,407 | 18 | 4.88/5.0 |
| Frédéric | 1 | $22,542 | 7 | 5.00/5.0 |
| Sacha | 1 | $21,980 | 12 | 4.92/5.0 |
| Yasmine | 1 | $21,275 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Touquet.
Dive Deeper: Advanced Le Touquet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Touquet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Touquet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Touquet
- The Le Touquet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Le Touquet, Apartment/Condo properties are the most common (78%), reflecting the local real estate landscape.
- Houses represent a significant 22% portion, catering likely to families or larger groups.
Le Touquet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Touquet
- The dominant room capacity in Le Touquet is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.0% of the active Airbnb listings in Le Touquet, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Le Touquet.
Le Touquet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Touquet
- The most common guest capacity trend in Le Touquet vacation rentals is listings accommodating 4 guests (42%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Le Touquet STR market, accounting for 72.0% of listings.
- 44.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Touquet.
- On average, properties in Le Touquet are equipped to host 4.9 guests.
Le Touquet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Touquet
- The most common availability pattern in Le Touquet falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Le Touquet (64%), reflecting common guest stay durations or potential owner blocking patterns.
Le Touquet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4% of total
2 Nights
4 listings
8% of total
3 Nights
4 listings
8% of total
4-6 Nights
2 listings
4% of total
30+ Nights
38 listings
76% of total
Key Insights
- The most prevalent minimum stay requirement in Le Touquet is 30+ Nights, adopted by 76% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (76%) caters to monthly stays (30+ nights) in Le Touquet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 76% of Le Touquet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 76% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Touquet.
Le Touquet Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
14% of total
Moderate
19 listings
38% of total
Firm
15 listings
30% of total
Strict
9 listings
18% of total
Cancellation Policy Insights for Le Touquet
- The prevailing Airbnb cancellation policy trend in Le Touquet is Moderate, used by 38% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (48.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38% market standard in Le Touquet.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Touquet.
Le Touquet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Touquet
- The overall average booking lead time for vacation rentals in Le Touquet is 22 days.
- Guests book furthest in advance for stays during August (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Le Touquet.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Le Touquet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Le Touquet (2025)
Amenity Prevalence
Amenity Insights for Le Touquet
- Essential amenities in Le Touquet that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Le Touquet: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Touquet to stay competitive.
Le Touquet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Le Touquet
- The typical guest profile for Airbnb in Le Touquet consists of primarily domestic travelers (77%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.7% of guests.
- Key international markets include France (76.7%) and United Kingdom (9.5%).
- Top languages spoken are French (44.6%) followed by English (37.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Le Touquet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 13 | $6,272 | $457.81 | 43% |
| Morienval | 12 | $4,092 | $376.63 | 30% |
| La Poterie-Cap-d'Antifer | 15 | $4,028 | $276.95 | 47% |
| Saint-Pierre-du-Val | 15 | $3,662 | $351.89 | 38% |
| Rosoy-en-Multien | 15 | $3,611 | $361.03 | 46% |
| Saint-Étienne-la-Thillaye | 25 | $3,484 | $391.71 | 34% |
| Heuvelland | 57 | $3,389 | $369.74 | 36% |
| Caumont | 10 | $3,167 | $229.41 | 44% |
| Epping Forest | 108 | $3,094 | $267.48 | 47% |
| Montgé-en-Goële | 10 | $3,074 | $361.81 | 44% |