Marly Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France
Is Airbnb profitable in Marly in 2025? Explore comprehensive Airbnb analytics for Marly, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Marly, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Marly, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marly Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marly Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marly (2025)
Understanding the monthly revenue variations for Airbnb listings in Marly is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marly is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marly across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,683+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,363 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $488, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marly
Marly Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marly STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marly:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marly
Average Daily Rate (ADR) Airbnb Trends in Marly (2025)
Effective short term rental pricing strategy in Marly involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marly typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $119+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Marly
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Airbnb Seasonality Analysis & Trends in Marly (2025)
Peak Season (August, July, May)
- Revenue averages $1,187 per month
- Occupancy rates average 54.1%
- Daily rates average $79
Shoulder Season
- Revenue averages $979 per month
- Occupancy maintains around 50.8%
- Daily rates hold near $76
Low Season (January, February, December)
- Revenue drops to average $813 per month
- Occupancy decreases to average 47.1%
- Daily rates adjust to average $76
Seasonality Insights for Marly
- The Airbnb seasonality in Marly shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marly's highest earning potential, with monthly revenues capable of climbing to $1,241, occupancy reaching a high of 62.5%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $759, occupancy could drop to 43.1%, and ADRs may adjust down to $72.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marly.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marly seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marly (2025)
Exploring the top neighborhoods for short-term rentals in Marly? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The heart of Marly with easy access to shops, restaurants, and cultural sites. It's a vibrant area that attracts both local and visiting tourists. | Musee de La Piscine, La Gare de Valenciennes, Parc de la Rhonelle, Shopping at Valenciennes, Local cafes and restaurants |
| Avenue de la Libération | This avenue is renowned for its local boutiques and cozy cafes. Ideal for guests looking for a quieter stay close to the city vibe. | Local boutiques, Cafés, Community parks, Easy access to public transport |
| Parc de Chabaud-Latour | A beautiful park area that provides a relaxing stay. Great for families and people who enjoy the outdoors while being close to town. | Children's playground, Picnic areas, Walking paths, Seasonal events held in the park |
| Rue de l'Industrie | A more industrial area attracting business travelers due to its proximity to business districts and offices. | Business centers, Proximity to Valenciennes, Transport links |
| La Craffiniere | A suburban area ideal for families and long-term visitors. Known for its spacious parks and quiet environment. | Family-friendly parks, Local playgrounds, Residential charm, Marly's local festivals |
| Rue de l'Hotel de Ville | A central street known for its historic architecture and proximity to city hall. Ideal for those interested in local history and culture. | Historical buildings, Museums, Central town square, Local markets |
| Marly sur le Nord | This area offers a unique blend of rural charm and urban convenience. Attracts those looking for a peaceful stay with easy access to city life. | Nature trails, Local farms, Markets, Proximity to Valenciennes |
| Les Terrains de Tennis | This area is popular among sports enthusiasts with various sporting facilities. Perfect for active visitors. | Tennis courts, Sports clubs, Fitness centers, Community sporting events |
Understanding Airbnb License Requirements & STR Laws in Marly (2025)
While Marly, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marly to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marly (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marlybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy and warm house
Entire Place • 1 bedroom
Duplex Cosy Valenciennes
Entire Place • 2 bedrooms
130 m2 house on the outskirts of Valenciennes.
Entire Place • 4 bedrooms
the cozy 3 bedroom townhouse
Entire Place • 3 bedrooms
Condominium – parking
Entire Place • 1 bedroom
Our home is your home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marly (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marly based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie | 1 | $19,442 | 47 | 4.72/5.0 |
| Xavier | 1 | $17,603 | 116 | 4.93/5.0 |
| Quentin | 2 | $16,864 | 26 | 4.49/5.0 |
| Greg | 1 | $16,166 | 118 | 4.58/5.0 |
| Enrique | 1 | $15,227 | 94 | 4.74/5.0 |
| Marie Hélène | 1 | $14,992 | 36 | 4.92/5.0 |
| Janine | 2 | $13,778 | 142 | 4.82/5.0 |
| Nadia | 1 | $12,317 | 131 | 4.63/5.0 |
| Mustapha | 2 | $10,727 | 125 | 4.50/5.0 |
| Arnaud | 1 | $8,933 | 53 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marly.
Dive Deeper: Advanced Marly STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marly. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarly Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marly
- The Marly Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marly, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
Marly Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marly
- The dominant room capacity in Marly is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Marly, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marly.
Marly Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marly
- The most common guest capacity trend in Marly vacation rentals is listings accommodating 3 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Marly STR market, accounting for 40.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marly.
- On average, properties in Marly are equipped to host 3.4 guests.
Marly Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marly
- The most common availability pattern in Marly falls within the 181-270 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marly (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marly Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
50% of total
2 Nights
8 listings
40% of total
7-29 Nights
1 listings
5% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Marly is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Marly Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Marly hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marly.
Marly Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
61.1% of total
Moderate
2 listings
11.1% of total
Firm
4 listings
22.2% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Marly
- The prevailing Airbnb cancellation policy trend in Marly is Flexible, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Marly may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.1% market standard in Marly.
- Given the high prevalence of Flexible policies (61.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marly.
Marly STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marly
- The overall average booking lead time for vacation rentals in Marly is 22 days.
- Guests book furthest in advance for stays during December (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Marly.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Marly averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marly (2025)
Amenity Prevalence
Amenity Insights for Marly
- Essential amenities in Marly that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marly: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marly to stay competitive.
Marly Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marly
- The typical guest profile for Airbnb in Marly consists of primarily domestic travelers (86%), often arriving from nearby Valenciennes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.4% of guests.
- Key international markets include France (86.4%) and Belgium (3.4%).
- Top languages spoken are French (47.4%) followed by English (31.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Valenciennes and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marly Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 11 | $6,308 | $353.89 | 39% |
| Raamsdonksveer | 15 | $5,631 | $599.45 | 40% |
| Lo-Reninge | 13 | $5,625 | $434.26 | 44% |
| Merksplas | 12 | $5,353 | $330.65 | 46% |
| Morienval | 12 | $4,683 | $377.01 | 30% |
| Zerkegem | 10 | $4,275 | $442.14 | 51% |
| Anzegem | 10 | $4,252 | $416.90 | 39% |
| Jemeppe-sur-Sambre | 10 | $4,197 | $498.39 | 47% |
| Dion | 13 | $4,192 | $263.67 | 55% |
| Incourt | 12 | $4,069 | $315.39 | 45% |