Samer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hauts-de-France, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Samer in 2025? Explore comprehensive Airbnb analytics for Samer, Hauts-de-France, France to uncover income potential. This 2025 STR market report for Samer, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Samer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Samer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Samer Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$121
The average rental revenue earned for an occupied room per day in Samer.
Occupancy Rate(?)
32.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,601
Typical annual income for an Airbnb listing in Samer. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
13.3%
Strong growth (13.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Samer.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Samer.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Samer (2025)

Understanding the monthly revenue variations for Airbnb listings in Samer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Samer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Samer across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,596 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $879 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $510, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Samer

Samer Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Samer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Samer:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Samer

Average Daily Rate (ADR) Airbnb Trends in Samer (2025)

Effective short term rental pricing strategy in Samer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Samer typically peaks in September and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
  • Typical properties (Median) charge around $90 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Samer

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Airbnb Seasonality Analysis & Trends in Samer (2025)

Peak Season (August, October, July)
  • Revenue averages $2,146 per month
  • Occupancy rates average 51.6%
  • Daily rates average $124
Shoulder Season
  • Revenue averages $1,399 per month
  • Occupancy maintains around 31.8%
  • Daily rates hold near $121
Low Season (January, June, November)
  • Revenue drops to average $981 per month
  • Occupancy decreases to average 24.3%
  • Daily rates adjust to average $120

Seasonality Insights for Samer

  • The Airbnb seasonality in Samer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Samer's highest earning potential, with monthly revenues capable of climbing to $2,746, occupancy reaching a high of 68.9%, and ADRs peaking at $127.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $791, occupancy could drop to 18.8%, and ADRs may adjust down to $118.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Samer.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Samer seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Samer (2025)

Exploring the top neighborhoods for short-term rentals in Samer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gare Lille Europe
Central hub in Lille known for its connectivity and amenities. This area attracts business travelers and tourists alike, with easy access to trains and international services.
Lille Europe Railway Station, Euralille Shopping Center, Palais des Beaux-Arts, Hôtel de Ville, Lille Grand Palais
Vieux Lille
The historic heart of Lille, renowned for its charming cobblestone streets and 17th-century architecture. A favorite among tourists looking for culture, shopping, and dining.
La Vieille Bourse, Vieille Lille streets, Palais Rihour, Lille's Christmas Market, Le Palais des Beaux-Arts
Lille Centre
The vibrant center of Lille that hosts a mix of shops, restaurants, and cultural venues. Perfect for guests wanting to experience the city's hustle and bustle.
Rue de la Monnaie, Opera de Lille, Place Charles de Gaulle, Teatro du Nord, Lille's cafes and bars
Wazemmes
Dynamic multicultural neighborhood known for its lively market and local vibe. Appeals to visitors seeking a more authentic experience in Lille.
Wazemmes Market, Lille's street art, Local food spots, Theatre du Nord, Café culture
Roubaix
Nearby city known for its industrial heritage and museums. Hosting unique exhibitions and art spaces, it attracts those interested in the arts.
La Piscine Museum, Roubaix's vintage stores, La Condition Publique, Le Eurotéléport
Tourcoing
Emerging area with a growing art scene and community vibe. Great for those looking for affordable accommodation options.
Tourcoing Market, Les Places de l'Hôtel de Ville, Musee de Tourcoing, Café des Halles
Arras
Historic city famous for its beautiful squares and World War I memorials. Great local attractions bring tourists seeking history and culture.
Place des Héros, Arras Citadel, Boves, Carrière Wellington
Amiens
Known for its stunning Gothic cathedral and canals, Amiens offers a blend of history and natural beauty, making it attractive for both tourists and investors.
Amiens Cathedral, Les Hortillonnages, Picardie Museum, Saint-Leu district, The Floating Gardens

Understanding Airbnb License Requirements & STR Laws in Samer (2025)

While Samer, Hauts-de-France, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Samer to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Samer (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Samerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Marbecque

La Marbecque

Entire Place • 6 bedrooms

$81,536
Revenue
43.2%
Occupancy
$538.20
Daily Rate
Between Land and Sea – Hot Tub and Wellness

Between Land and Sea – Hot Tub and Wellness

Entire Place • 2 bedrooms

$23,336
Revenue
46.9%
Occupancy
$142.95
Daily Rate
Sleeping Beauty

Sleeping Beauty

Entire Place • 1 bedroom

$16,425
Revenue
45.5%
Occupancy
$99.40
Daily Rate
Domaine de Hauterive, "Le logis" gîte

Domaine de Hauterive, "Le logis" gîte

Entire Place • N/A

$13,663
Revenue
38.4%
Occupancy
$129.01
Daily Rate
5-person rooms

5-person rooms

Private Room • N/A

$11,180
Revenue
53.4%
Occupancy
$56.19
Daily Rate
Furnished apartment with all amenities for 2 people

Furnished apartment with all amenities for 2 people

Entire Place • 1 bedroom

$10,747
Revenue
39.3%
Occupancy
$75.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Samer (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Samer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Elodie1$81,536184.89/5.0
Jennifer4$32,0773944.88/5.0
Elodie Et Sébastien1$23,3361284.80/5.0
Nicole2$21,587164.93/5.0
Matt2$19,9894804.65/5.0
David1$16,425234.87/5.0
Florence3$15,726154.74/5.0
Host #4099320991$3,734284.75/5.0
François1$3,524644.92/5.0
Xavier2$1,350304.35/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Samer.

Dive Deeper: Advanced Samer STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Samer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Samer Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Samer

  • The Samer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 42.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Samer, House properties are the most common (31.6%), reflecting the local real estate landscape.
  • Houses represent a significant 31.6% portion, catering likely to families or larger groups.
  • The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Samer Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Samer

  • The dominant room capacity in Samer is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Samer, indicating a high concentration in these sizes.

Samer Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Samer

  • The most common guest capacity trend in Samer vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 5 guests dominate the Samer STR market, accounting for 47.4% of listings.
  • 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Samer.
  • On average, properties in Samer are equipped to host 3.5 guests.

Samer Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Samer

  • The most common availability pattern in Samer falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Samer (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Samer Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (52.9%)

1 Night

9 listings

52.9% of total

2 Nights (23.5%)

2 Nights

4 listings

23.5% of total

3 Nights (11.8%)

3 Nights

2 listings

11.8% of total

30+ Nights (11.8%)

30+ Nights

2 listings

11.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Samer is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.4%) of the Samer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.8%) caters to monthly stays (30+ nights) in Samer, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 52.9% of Samer hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Samer.

Samer Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (38.9%)

Flexible

7 listings

38.9% of total

Moderate (33.3%)

Moderate

6 listings

33.3% of total

Firm (16.7%)

Firm

3 listings

16.7% of total

Strict (11.1%)

Strict

2 listings

11.1% of total

Cancellation Policy Insights for Samer

  • The prevailing Airbnb cancellation policy trend in Samer is Flexible, used by 38.9% of listings.
  • The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Samer may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 38.9% market standard in Samer.
  • Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Samer.

Samer STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Samer

  • The overall average booking lead time for vacation rentals in Samer is 48 days.
  • Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Samer.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
  • Monitor your own booking lead times against these Samer averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Samer (2025)

Amenity data is currently unavailable for Samer.

Samer Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Samer

  • The typical guest profile for Airbnb in Samer consists of primarily domestic travelers (66%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 65.9% of guests.
  • Key international markets include France (65.9%) and United Kingdom (19.3%).
  • Top languages spoken are French (40.5%) followed by English (32.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and Lille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Samer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lo-Reninge13$5,882$436.6346%
Morienval12$4,931$374.6830%
La Poterie-Cap-d'Antifer13$4,242$273.5047%
Rosoy-en-Multien14$4,067$358.6956%
Caumont11$3,530$303.0848%
Saint-Étienne-la-Thillaye24$3,229$364.5536%
Muids14$3,160$378.2038%
Surville10$3,155$290.2842%
Aix-en-Issart10$2,992$274.7439%
Sevenoaks178$2,864$269.1444%

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