Noumea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Caledonia, France
Is Airbnb profitable in Noumea in 2025? Explore comprehensive Airbnb analytics for Noumea, New Caledonia, France to uncover income potential. This 2025 STR market report for Noumea, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 303 active listings.
Whether you're considering an Airbnb investment in Noumea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Noumea Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Noumea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Noumea (2025)
Understanding the monthly revenue variations for Airbnb listings in Noumea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Noumea is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Noumea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,478 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $794 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $339, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Noumea
Noumea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Noumea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Noumea:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Noumea
Average Daily Rate (ADR) Airbnb Trends in Noumea (2025)
Effective short term rental pricing strategy in Noumea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Noumea typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $148+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Noumea
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Airbnb Seasonality Analysis & Trends in Noumea (2025)
Peak Season (October, March, November)
- Revenue averages $1,209 per month
- Occupancy rates average 46.3%
- Daily rates average $86
Shoulder Season
- Revenue averages $1,109 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $87
Low Season (May, June, July)
- Revenue drops to average $793 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $87
Seasonality Insights for Noumea
- The Airbnb seasonality in Noumea shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Noumea's highest earning potential, with monthly revenues capable of climbing to $1,227, occupancy reaching a high of 46.8%, and ADRs peaking at $91.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $634, occupancy could drop to 26.3%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Noumea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Noumea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Noumea (2025)
Exploring the top neighborhoods for short-term rentals in Noumea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Anse Vata | Popular beach area known for its vibrant atmosphere and water sports activities. It's a favorite for tourists looking for seaside relaxation and entertainment, making it ideal for Airbnb hosting. | Anse Vata Beach, Moulin de la Foa, Aquarium des Lagons, Water sports rentals, Restaurants and cafes |
| Baie des Citrons | Famous for its stunning sunsets and lively beach scene. An ideal location for tourists looking to socialize and enjoy nightlife, perfect for hosting short-term rentals. | Baie des Citrons Beach, L'Esplanade, Bars and nightlife, Diving and snorkeling tours, Local markets |
| City Center (Nouméa) | Cultural and commercial heart of Nouméa with various shops, restaurants, and local attractions. Great for business travelers and vacationers alike. | Parc Aquarium, Place des Cocotiers, Cathedrale St. Joseph, Shopping centers, Cultural sites and museums |
| Ouémo Beach | Quieter beach location ideal for families and nature lovers. Offers a more relaxed and serene environment for tourists looking to unwind. | Ouémo Beach, Nature walks, Local flora and fauna, Picnic areas, Tranquil atmosphere |
| Ilot Maître | A small paradise island known for luxurious resorts and beautiful lagoons. Attracts high-end tourists looking for an exclusive getaway, making it a premium Airbnb option. | Ilot Maître Beach, Coral reefs, Underwater activities, Luxury accommodations, Private yacht services |
| Tjbaou Cultural Centre | Cultural landmark showcasing Kanak heritage and art. Attracts those interested in culture and education, making it a unique Airbnb spot. | Tjbaou Cultural Centre, Art exhibitions, Cultural events, Local craftsmanship, Nature trails |
| L'Escapade Island Resort | A popular resort area providing a mix of relaxation and activities. Good for tourists wanting a luxury experience while still having access to everyday amenities. | Beachfront access, Resort amenities, Water sports activities, Dining options, Spa services |
| Mont Coffre | Noted for hiking trails and panoramic views of Nouméa. Appeals to outdoor enthusiasts and those seeking adventure. | Hiking trails, Nature scenery, Excellent viewpoints, Wildlife observation, Photography spots |
Understanding Airbnb License Requirements & STR Laws in Noumea (2025)
While Noumea, New Caledonia, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Noumea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Noumea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Noumeabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 bedroom house pool and spa
Entire Place • 4 bedrooms
Villa Nia, F5 house with pool, southern neighborhoods
Entire Place • 4 bedrooms
Vacation by the sea!
Entire Place • 3 bedrooms
Beautiful villa stockings
Entire Place • 2 bedrooms
Colonial house in Nouméa
Entire Place • 4 bedrooms
Sea view apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Noumea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Noumea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yasmine | 2 | $65,849 | 61 | 5.00/5.0 |
| No | 1 | $50,016 | 31 | 4.74/5.0 |
| Franck | 2 | $49,526 | 49 | 4.82/5.0 |
| Romain | 3 | $39,878 | 199 | 4.75/5.0 |
| Sophie | 1 | $39,678 | 13 | 5.00/5.0 |
| Hugues | 5 | $37,131 | 86 | 4.52/5.0 |
| Florent | 3 | $37,054 | 128 | 4.79/5.0 |
| Patricia | 1 | $35,041 | 16 | 4.94/5.0 |
| Murielle | 3 | $34,429 | 199 | 4.90/5.0 |
| Margaux | 2 | $32,187 | 15 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Noumea.
Dive Deeper: Advanced Noumea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Noumea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNoumea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Noumea
- The Noumea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 303 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Noumea, Apartment/Condo properties are the most common (71.3%), reflecting the local real estate landscape.
- Houses represent a significant 20.5% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Noumea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Noumea
- The dominant room capacity in Noumea is 1 bedroom listings, making up 58.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.3% of the active Airbnb listings in Noumea, indicating a high concentration in these sizes.
- With over half the market (58.1%) consisting of studios or 1-bedroom units, Noumea is particularly well-suited for individuals or couples.
Noumea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Noumea
- The most common guest capacity trend in Noumea vacation rentals is listings accommodating 2 guests (46.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Noumea STR market, accounting for 66.4% of listings.
- A significant 48.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Noumea.
- 10.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Noumea.
- On average, properties in Noumea are equipped to host 3.0 guests.
Noumea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Noumea
- The most common availability pattern in Noumea falls within the 271-366 days range, representing 64.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Noumea (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Noumea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
12.5% of total
2 Nights
68 listings
23.5% of total
3 Nights
36 listings
12.5% of total
4-6 Nights
68 listings
23.5% of total
7-29 Nights
43 listings
14.9% of total
30+ Nights
38 listings
13.1% of total
Key Insights
- The most prevalent minimum stay requirement in Noumea is 2 Nights, adopted by 23.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.1%) caters to monthly stays (30+ nights) in Noumea, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 23.5% of Noumea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Noumea.
Noumea Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
89 listings
35.6% of total
Moderate
67 listings
26.8% of total
Firm
43 listings
17.2% of total
Strict
51 listings
20.4% of total
Cancellation Policy Insights for Noumea
- The prevailing Airbnb cancellation policy trend in Noumea is Flexible, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (62.4%) and stricter (37.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.6% market standard in Noumea.
- Regularly review your cancellation policy against competitors and market demand shifts in Noumea.
Noumea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Noumea
- The overall average booking lead time for vacation rentals in Noumea is 32 days.
- Guests book furthest in advance for stays during June (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (38 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Noumea.
- Target marketing efforts for the Winter season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Noumea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Noumea (2025)
Amenity Prevalence
Amenity Insights for Noumea
- Essential amenities in Noumea that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Noumea: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Washer or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Noumea to stay competitive.
Noumea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Noumea
- The typical guest profile for Airbnb in Noumea consists of a mix of domestic (41%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 40.5% of guests.
- Key international markets include New Caledonia (46.9%) and France (40.5%).
- Top languages spoken are French (49%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Noumea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bourail | 22 | $952 | $143.92 | 30% |
| Païta | 23 | $943 | $148.98 | 28% |
| Boulouparis | 14 | $922 | $121.25 | 27% |
| Dumbéa | 18 | $511 | $77.40 | 36% |
| Mont Dore | 36 | $308 | $84.63 | 27% |