Dives-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Dives-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Dives-sur-Mer, Normandy, France to uncover income potential. This 2025 STR market report for Dives-sur-Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 146 active listings.

Whether you're considering an Airbnb investment in Dives-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dives-sur-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Dives-sur-Mer Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$143
The average rental revenue earned for an occupied room per day in Dives-sur-Mer.
Occupancy Rate(?)
43.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$18,658
Typical annual income for an Airbnb listing in Dives-sur-Mer. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.4%
Positive growth (6.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Dives-sur-Mer.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Dives-sur-Mer.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
146
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Dives-sur-Mer (2025)

Understanding the monthly revenue variations for Airbnb listings in Dives-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dives-sur-Mer is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dives-sur-Mer across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,721+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,439 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,522 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $880, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Dives-sur-Mer

Dives-sur-Mer Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Dives-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dives-sur-Mer:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Dives-sur-Mer

Average Daily Rate (ADR) Airbnb Trends in Dives-sur-Mer (2025)

Effective short term rental pricing strategy in Dives-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dives-sur-Mer typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Dives-sur-Mer

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Airbnb Seasonality Analysis & Trends in Dives-sur-Mer (2025)

Peak Season (August, July, June)
  • Revenue averages $3,302 per month
  • Occupancy rates average 63.4%
  • Daily rates average $146
Shoulder Season
  • Revenue averages $1,816 per month
  • Occupancy maintains around 35.5%
  • Daily rates hold near $138
Low Season (January, February, March)
  • Revenue drops to average $1,069 per month
  • Occupancy decreases to average 27.8%
  • Daily rates adjust to average $133

Seasonality Insights for Dives-sur-Mer

  • The Airbnb seasonality in Dives-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Dives-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $3,691, occupancy reaching a high of 76.8%, and ADRs peaking at $149.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,047, occupancy could drop to 24.6%, and ADRs may adjust down to $131.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dives-sur-Mer.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Dives-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Dives-sur-Mer (2025)

Exploring the top neighborhoods for short-term rentals in Dives-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plage de Dives-sur-Mer
The main beach of Dives-sur-Mer, offering sandy shores and family-friendly activities. A great spot for tourists looking to relax by the sea and enjoy water sports.
Dives-sur-Mer Beach, Water sports activities, Cafes and restaurants along the beach, Beachfront promenade
Port de Dives
The picturesque marina area provides a charming setting for visitors, ideal for those looking to explore the coastal lifestyle and enjoy maritime activities.
Marina of Dives-sur-Mer, Boat rentals, Fishing activities, Nearby seafood restaurants
Centre Ville
The town center features local shops, historical architecture, and a vibrant market scene. It attracts tourists wanting to experience local culture and history.
Church of Saint-Martin, Dives-sur-Mer market, Historic town center, Local boutiques and cafes
Hôtels de Ville
This area is characterized by its beautiful historic buildings and gardens, offering a serene environment for tourists interested in culture and architecture.
Town hall, Beautiful gardens, Historical architecture, Cultural events and festivals
L'Abbaye
The area surrounding the Abbey of Nucléaire offers a blend of history and spirituality, attracting visitors interested in architecture and ancient history.
Abbey of Nucléaire, Cultural tours, Scenic walking paths, Historical exhibits
La Côte Fleurie
Known for its beautiful flowering coastline, this area is perfect for visitors looking for scenic beauty and tranquility while being close to Dives-sur-Mer.
Scenic coastal walking routes, Flower gardens, Nearby seaside towns like Cabourg
Golf de Cabourg
A popular golf course in proximity to Dives-sur-Mer that attracts golf enthusiasts and provides a relaxing experience surrounded by nature.
Golf course facilities, Clubhouse dining, Beautiful views
Cultural Route of the Landing Beaches
This area offers a historical perspective on WWII and attracts visitors interested in history, education, and remembrance.
Landing beaches, War museums, Historic sites related to D-Day

Understanding Airbnb License Requirements & STR Laws in Dives-sur-Mer (2025)

While Dives-sur-Mer, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dives-sur-Mer to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Dives-sur-Mer (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Dives-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Normandy Domain with pool (16 people)

Normandy Domain with pool (16 people)

Entire Place • 8 bedrooms

$155,296
Revenue
57.3%
Occupancy
$660.01
Daily Rate
Villa Anglo Normande

Villa Anglo Normande

Entire Place • 6 bedrooms

$86,939
Revenue
50.0%
Occupancy
$384.93
Daily Rate
Beautiful home in the heart of Dives!

Beautiful home in the heart of Dives!

Entire Place • 5 bedrooms

$83,874
Revenue
44.8%
Occupancy
$376.84
Daily Rate
Villadives sur mer, 200m2, plages 10' à pieds

Villadives sur mer, 200m2, plages 10' à pieds

Entire Place • 5 bedrooms

$72,644
Revenue
49.9%
Occupancy
$691.31
Daily Rate
Family cottage in Dives-sur-Mer - near Cabourg

Family cottage in Dives-sur-Mer - near Cabourg

Entire Place • 4 bedrooms

$60,780
Revenue
51.6%
Occupancy
$263.28
Daily Rate
Ma Vie Là - Big House.

Ma Vie Là - Big House.

Entire Place • 6 bedrooms

$60,041
Revenue
38.7%
Occupancy
$421.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Dives-sur-Mer (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Dives-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Bettie2$158,909212.50/5.0
Philippe5$152,1995414.60/5.0
Delphine2$140,6346704.89/5.0
Stefanie - Interhome Group11$119,353723.51/5.0
Valérie Et Christophe3$87,8114614.91/5.0
Julie1$83,87495.00/5.0
Halina4$82,045994.79/5.0
Stéphanie3$78,9472034.78/5.0
Host #373990911$72,64434.33/5.0
Conciergerie Fleury4$61,0701104.59/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dives-sur-Mer.

Dive Deeper: Advanced Dives-sur-Mer STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dives-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Dives-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Dives-sur-Mer

  • The Dives-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 146 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Dives-sur-Mer, Apartment/Condo properties are the most common (52.7%), reflecting the local real estate landscape.
  • Houses represent a significant 45.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 2.1%) offer potential for unique stay experiences.

Dives-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Dives-sur-Mer

  • The dominant room capacity in Dives-sur-Mer is 2 bedrooms listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 74.0% of the active Airbnb listings in Dives-sur-Mer, indicating a high concentration in these sizes.
  • A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Dives-sur-Mer.

Dives-sur-Mer Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Dives-sur-Mer

  • The most common guest capacity trend in Dives-sur-Mer vacation rentals is listings accommodating 4 guests (40.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Dives-sur-Mer STR market, accounting for 63.0% of listings.
  • 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dives-sur-Mer.
  • On average, properties in Dives-sur-Mer are equipped to host 4.7 guests.

Dives-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Dives-sur-Mer

  • The most common availability pattern in Dives-sur-Mer falls within the 181-270 days range, representing 44.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Dives-sur-Mer (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Dives-sur-Mer Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.6%)

1 Night

23 listings

17.6% of total

2 Nights (44.3%)

2 Nights

58 listings

44.3% of total

3 Nights (14.5%)

3 Nights

19 listings

14.5% of total

4-6 Nights (8.4%)

4-6 Nights

11 listings

8.4% of total

7-29 Nights (1.5%)

7-29 Nights

2 listings

1.5% of total

30+ Nights (13.7%)

30+ Nights

18 listings

13.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Dives-sur-Mer is 2 Nights, adopted by 44.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.9%) of the Dives-sur-Mer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.7%) caters to monthly stays (30+ nights) in Dives-sur-Mer, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44.3% of Dives-sur-Mer hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
  • A 2-night minimum appears standard (44.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dives-sur-Mer.

Dives-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

21 listings

16.7% of total

Moderate (34.9%)

Moderate

44 listings

34.9% of total

Firm (24.6%)

Firm

31 listings

24.6% of total

Strict (23.8%)

Strict

30 listings

23.8% of total

Cancellation Policy Insights for Dives-sur-Mer

  • The prevailing Airbnb cancellation policy trend in Dives-sur-Mer is Moderate, used by 34.9% of listings.
  • There's a relatively balanced mix between guest-friendly (51.6%) and stricter (48.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34.9% market standard in Dives-sur-Mer.
  • Regularly review your cancellation policy against competitors and market demand shifts in Dives-sur-Mer.

Dives-sur-Mer STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Dives-sur-Mer

  • The overall average booking lead time for vacation rentals in Dives-sur-Mer is 50 days.
  • Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Dives-sur-Mer.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
  • Monitor your own booking lead times against these Dives-sur-Mer averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Dives-sur-Mer (2025)

Amenity Prevalence

Amenity Insights for Dives-sur-Mer

  • Essential amenities in Dives-sur-Mer that guests expect include: Heating, TV, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Smoke alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Dives-sur-Mer: Heating, TV, Kitchen, Hot water.
  • Prioritize adding missing essentials: TV, Kitchen, Hot water.
  • Consider adding popular differentiators like Dishes and silverware or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Dives-sur-Mer to stay competitive.

Dives-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Dives-sur-Mer

  • The typical guest profile for Airbnb in Dives-sur-Mer consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 82.0% of guests.
  • Key international markets include France (82%) and United Kingdom (3.9%).
  • Top languages spoken are French (43.8%) followed by English (32%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Rouen.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Dives-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Poterie-Cap-d'Antifer11$5,076$293.9555%
Nettlestone26$3,980$391.9942%
Bonneville-sur-Touques16$3,903$367.0040%
Luneray12$3,745$526.2442%
Furzehill12$3,537$256.3247%
Shorwell28$3,511$283.0845%
St Ives15$3,509$243.5646%
Roedean47$3,494$257.0947%
Saint-Étienne-la-Thillaye24$3,459$325.8942%
Cricquebœuf10$3,417$268.2946%

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