Eu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Eu in 2025? Explore comprehensive Airbnb analytics for Eu, Normandy, France to uncover income potential. This 2025 STR market report for Eu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Eu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Eu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Eu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Eu (2025)
Understanding the monthly revenue variations for Airbnb listings in Eu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eu is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,384+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,835 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,169 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $685, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Eu
Eu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Eu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eu:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Eu
Average Daily Rate (ADR) Airbnb Trends in Eu (2025)
Effective short term rental pricing strategy in Eu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eu typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Eu
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Airbnb Seasonality Analysis & Trends in Eu (2025)
Peak Season (August, July, May)
- Revenue averages $1,999 per month
- Occupancy rates average 57.2%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,310 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $108
Low Season (January, February, March)
- Revenue drops to average $700 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $104
Seasonality Insights for Eu
- The Airbnb seasonality in Eu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Eu's highest earning potential, with monthly revenues capable of climbing to $2,602, occupancy reaching a high of 74.8%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $605, occupancy could drop to 22.7%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Eu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Eu (2025)
Exploring the top neighborhoods for short-term rentals in Eu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Deauville | Known as the 'Queen of the Norman Beaches', Deauville is famous for its glamorous seaside resort atmosphere, luxury hotels, and film festival. It attracts wealthy tourists and offers a classic beach experience. | Plage de Deauville, Les Planches, Deauville American Film Festival, Casino Barrière, Deauville Marina |
| Honfleur | This picturesque port town is renowned for its well-preserved historical architecture and stunning harbor views. Its artistic heritage and charming streets make it a favorite among tourists. | Vieux Bassin, Saint-Catherine Church, Musee Eugene Boudin, Naturospace, Jardin des Personnalités |
| Étretat | Famous for its stunning white chalk cliffs and natural arches, Étretat is a popular destination for nature lovers and photographers. The dramatic scenery provides a unique outdoor experience. | Cliffs of Étretat, Gorges d'Etretat, Falaise d'Aval, Aiguille, Étretat Beach |
| Rouen | Rouen, known for its rich history and beautiful medieval architecture, attracts tourists interested in culture and history. It's a vibrant city with many attractions and activities. | Rouen Cathedral, Gros Horloge, Joan of Arc Museum, Museum of Fine Arts, Rue du Gros-Horloge |
| Caen | Home to numerous historical sites related to WWII, Caen is a hub for history enthusiasts. With its vibrant city life and cultural institutions, it draws many visitors year-round. | Caen Memorial, Château de Caen, Abbey of Saint-Étienne, Abbey of Saint-Ouen, Jardin des Plantes |
| Lisieux | Known for its basilica and as a pilgrimage site, Lisieux offers a glimpse into spiritual tourism and attracts visitors interested in historical and religious contexts. | Basilica of Sainte-Thérèse, Carmel of Lisieux, Lisieux Cathedral, Château de Saint-Germain-de-Livet, Les Jardins de la Maison Saint-Thérèse |
| Bayeux | Famous for the Bayeux Tapestry, this town presents a mix of history, art, and charming streets. It attracts visitors interested in history and culture. | Bayeux Tapestry, Bayeux Museum, Notre-Dame Cathedral, Battle of Normandy Museum, Lace Conservatory |
| Granville | Located along the coast, Granville has beautiful beaches and a rich maritime history, making it appealing for summer visitors and those interested in scenic coastal experiences. | Granville Beach, Christian Dior Museum, Granville Lighthouse, Museum of Modern Art Richard Anacreon, Jardin de la Perrine |
Understanding Airbnb License Requirements & STR Laws in Eu (2025)
While Eu, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Eu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Eu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Eubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Normandy close to beaches and Baie de Somme
Entire Place • 5 bedrooms
Le Lodge des Prés 3*
Entire Place • 2 bedrooms
lions, fully equipped for family and baby
Entire Place • 2 bedrooms
Les Hortensias
Entire Place • 3 bedrooms
Welcome to Noah's, comfortable apartment, 57 m²
Entire Place • 1 bedroom
Gite Indoor Furnished Tourism Pool 4*
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Eu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Eu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benjamin | 8 | $142,412 | 215 | 4.21/5.0 |
| Severine | 2 | $36,947 | 21 | 4.96/5.0 |
| Irène | 1 | $36,670 | 40 | 4.93/5.0 |
| Alexandra | 3 | $32,829 | 8 | 1.67/5.0 |
| Isabelle | 2 | $27,714 | 171 | 4.70/5.0 |
| Pauline | 1 | $26,192 | 147 | 4.85/5.0 |
| Estelle | 1 | $25,226 | 25 | 4.96/5.0 |
| Françoise | 1 | $25,085 | 136 | 4.90/5.0 |
| Stephanie | 2 | $22,950 | 224 | 4.93/5.0 |
| Yves Et Béatrice | 1 | $21,776 | 113 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eu.
Dive Deeper: Advanced Eu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Eu
- The Eu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Eu, House properties are the most common (52.5%), reflecting the local real estate landscape.
- Houses represent a significant 52.5% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Eu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Eu
- The dominant room capacity in Eu is 1 bedroom listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Eu, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eu.
Eu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Eu
- The most common guest capacity trend in Eu vacation rentals is listings accommodating 4 guests (33.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Eu STR market, accounting for 64.4% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eu.
- On average, properties in Eu are equipped to host 4.1 guests.
Eu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Eu
- The most common availability pattern in Eu falls within the 181-270 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Eu (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Eu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
41.8% of total
2 Nights
22 listings
40% of total
3 Nights
2 listings
3.6% of total
30+ Nights
8 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Eu is 1 Night, adopted by 41.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Eu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Eu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.8% of Eu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eu.
Eu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
28.8% of total
Moderate
15 listings
28.8% of total
Firm
15 listings
28.8% of total
Strict
7 listings
13.5% of total
Cancellation Policy Insights for Eu
- The prevailing Airbnb cancellation policy trend in Eu is Flexible, used by 28.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.6%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.8% market standard in Eu.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Eu.
Eu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Eu
- The overall average booking lead time for vacation rentals in Eu is 41 days.
- Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Eu.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Eu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Eu (2025)
Amenity Prevalence
Amenity Insights for Eu
- Essential amenities in Eu that guests expect include: Kitchen, Hot water, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Wifi, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Eu: Kitchen, Hot water, TV, Heating.
- Prioritize adding missing essentials: Kitchen, Hot water, TV, Heating.
- Consider adding popular differentiators like Dishes and silverware or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Eu to stay competitive.
Eu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Eu
- The typical guest profile for Airbnb in Eu consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.6% of guests.
- Key international markets include France (82.6%) and Belgium (5.9%).
- Top languages spoken are French (46.1%) followed by English (28.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Eu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| La Poterie-Cap-d'Antifer | 11 | $5,076 | $293.95 | 55% |
| Bonneville-sur-Touques | 16 | $3,903 | $367.00 | 40% |
| Luneray | 12 | $3,745 | $526.24 | 42% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Saint-Étienne-la-Thillaye | 24 | $3,459 | $325.89 | 42% |
| Cricquebœuf | 10 | $3,417 | $268.29 | 46% |
| Caumont | 11 | $3,350 | $286.17 | 49% |
| Sevenoaks | 168 | $3,040 | $271.64 | 44% |