Merville-Franceville-Plage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Merville-Franceville-Plage in 2025? Explore comprehensive Airbnb analytics for Merville-Franceville-Plage, Normandy, France to uncover income potential. This 2025 STR market report for Merville-Franceville-Plage, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 127 active listings.
Whether you're considering an Airbnb investment in Merville-Franceville-Plage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merville-Franceville-Plage Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merville-Franceville-Plage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merville-Franceville-Plage (2025)
Understanding the monthly revenue variations for Airbnb listings in Merville-Franceville-Plage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merville-Franceville-Plage is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merville-Franceville-Plage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,417+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,460 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,399 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $690, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merville-Franceville-Plage
Merville-Franceville-Plage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merville-Franceville-Plage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merville-Franceville-Plage:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merville-Franceville-Plage
Average Daily Rate (ADR) Airbnb Trends in Merville-Franceville-Plage (2025)
Effective short term rental pricing strategy in Merville-Franceville-Plage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merville-Franceville-Plage typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Merville-Franceville-Plage
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Airbnb Seasonality Analysis & Trends in Merville-Franceville-Plage (2025)
Peak Season (August, July, April)
- Revenue averages $2,877 per month
- Occupancy rates average 59.8%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,942 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $154
Low Season (January, February, March)
- Revenue drops to average $1,561 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $146
Seasonality Insights for Merville-Franceville-Plage
- The Airbnb seasonality in Merville-Franceville-Plage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merville-Franceville-Plage's highest earning potential, with monthly revenues capable of climbing to $3,647, occupancy reaching a high of 75.7%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,470, occupancy could drop to 24.4%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merville-Franceville-Plage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merville-Franceville-Plage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merville-Franceville-Plage (2025)
Exploring the top neighborhoods for short-term rentals in Merville-Franceville-Plage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Merville | The main beach area in Merville-Franceville-Plage, ideal for families and beachgoers. It offers a relaxed atmosphere with easy access to water sports and sunbathing. | Merville Beach, Water Sports Center, Promenade des Planches, Local Cafés and Restaurants |
| Orne Estuary | A beautiful natural site offering scenic views and opportunities for nature walks. Popular with tourists seeking tranquility and nature experiences. | Orne River, Nature Trails, Bird Watching, Picnic Areas |
| Historic Town Center | The charming center of Merville-Franceville-Plage filled with local shops and cafes. It captures the essence of the town's culture and history, making it attractive to visitors. | Local Markets, Cafés, Historic Buildings, Church of Saint-Jean |
| D-Day Beaches | A historic area nearby known for its significance during WWII. It attracts history enthusiasts and tourists interested in learning about D-Day. | Sword Beach, Historical Museums, Memorials, Guided Tours |
| Cabourg | A nearby coastal town known for its beautiful beaches and romantic atmosphere. It's perfect for couples and families looking for a picturesque getaway. | Cabourg Beach, Promenade Marcel Proust, Casino de Cabourg, Local Spas |
| Deauville | An upscale destination known for its luxury, culture, and film festivals. Attracts affluent tourists looking for a high-end experience by the sea. | Deauville Beach, Deauville American Film Festival, Casino Barrière, Thalasso Spa |
| Ostréiculture | An area known for oyster farming, providing unique gastronomic experiences and local seafood. Appeals to foodies and those interested in culinary tourism. | Oyster Farms, Tasting Tours, Seafood Restaurants |
| Caen | The capital of Calvados region, offering rich history and culture. It's beneficial for tourists interested in exploring local heritage while staying in Merville. | Caen Memorial, Castle of Caen, Church of Saint-Pierre, Local Museums |
Understanding Airbnb License Requirements & STR Laws in Merville-Franceville-Plage (2025)
While Merville-Franceville-Plage, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merville-Franceville-Plage to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merville-Franceville-Plage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merville-Franceville-Plagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful family home 1 km from the sea
Entire Place • 7 bedrooms
House near beach & shops
Entire Place • 5 bedrooms
Villa Marlilou-3 minutes à pied de la plage
Entire Place • 5 bedrooms
villa la lisière 3* house 12 to 14 people 200 m beach
Entire Place • 4 bedrooms
Domaine de La Clairière
Entire Place • 6 bedrooms
700 m from the beach, L'écho des Pins 15p
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merville-Franceville-Plage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merville-Franceville-Plage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aude | 1 | $162,727 | 101 | 4.85/5.0 |
| Déborah | 2 | $127,151 | 12 | 5.00/5.0 |
| Pierre | 1 | $122,020 | 24 | 4.96/5.0 |
| Alice Et Olivier | 1 | $93,609 | 17 | 4.82/5.0 |
| Ludovic | 1 | $76,572 | 55 | 4.91/5.0 |
| Jade | 1 | $71,302 | 83 | 4.61/5.0 |
| Sophie | 1 | $62,330 | 65 | 4.97/5.0 |
| Caroline | 1 | $59,141 | 43 | 4.98/5.0 |
| Joffrey | 2 | $57,836 | 43 | 4.93/5.0 |
| Clémence | 2 | $51,876 | 427 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merville-Franceville-Plage.
Dive Deeper: Advanced Merville-Franceville-Plage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merville-Franceville-Plage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerville-Franceville-Plage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merville-Franceville-Plage
- The Merville-Franceville-Plage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.7% of the 127 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merville-Franceville-Plage, House properties are the most common (49.6%), reflecting the local real estate landscape.
- Houses represent a significant 49.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.7%) offer potential for unique stay experiences.
Merville-Franceville-Plage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merville-Franceville-Plage
- The dominant room capacity in Merville-Franceville-Plage is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.6% of the active Airbnb listings in Merville-Franceville-Plage, indicating a high concentration in these sizes.
- A significant 33.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merville-Franceville-Plage.
Merville-Franceville-Plage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merville-Franceville-Plage
- The most common guest capacity trend in Merville-Franceville-Plage vacation rentals is listings accommodating 4 guests (33.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Merville-Franceville-Plage STR market, accounting for 51.2% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merville-Franceville-Plage.
- On average, properties in Merville-Franceville-Plage are equipped to host 4.6 guests.
Merville-Franceville-Plage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merville-Franceville-Plage
- The most common availability pattern in Merville-Franceville-Plage falls within the 271-366 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Merville-Franceville-Plage (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merville-Franceville-Plage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
13.6% of total
2 Nights
46 listings
39% of total
3 Nights
2 listings
1.7% of total
4-6 Nights
9 listings
7.6% of total
7-29 Nights
7 listings
5.9% of total
30+ Nights
38 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Merville-Franceville-Plage is 2 Nights, adopted by 39% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Merville-Franceville-Plage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39% of Merville-Franceville-Plage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- A 2-night minimum appears standard (39%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merville-Franceville-Plage.
Merville-Franceville-Plage Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
13.6% of total
Moderate
33 listings
28% of total
Firm
36 listings
30.5% of total
Strict
33 listings
28% of total
Cancellation Policy Insights for Merville-Franceville-Plage
- The prevailing Airbnb cancellation policy trend in Merville-Franceville-Plage is Firm, used by 30.5% of listings.
- A majority (58.5%) of hosts in Merville-Franceville-Plage utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.5% market standard in Merville-Franceville-Plage.
- Regularly review your cancellation policy against competitors and market demand shifts in Merville-Franceville-Plage.
Merville-Franceville-Plage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merville-Franceville-Plage
- The overall average booking lead time for vacation rentals in Merville-Franceville-Plage is 51 days.
- Guests book furthest in advance for stays during September (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Merville-Franceville-Plage.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Merville-Franceville-Plage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merville-Franceville-Plage (2025)
Amenity data is currently unavailable for Merville-Franceville-Plage.
Merville-Franceville-Plage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merville-Franceville-Plage
- The typical guest profile for Airbnb in Merville-Franceville-Plage consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.1% of guests.
- Key international markets include France (83.1%) and Germany (3.8%).
- Top languages spoken are French (43.8%) followed by English (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merville-Franceville-Plage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 13 | $4,242 | $273.50 | 47% |
| Furzehill | 11 | $3,920 | $260.54 | 48% |
| Caumont | 11 | $3,530 | $303.08 | 48% |
| Nettlestone | 27 | $3,430 | $407.72 | 44% |
| Saint-Étienne-la-Thillaye | 24 | $3,229 | $364.55 | 36% |
| Shorwell | 29 | $3,172 | $277.08 | 43% |
| Surville | 10 | $3,155 | $290.28 | 42% |
| Redlynch | 10 | $3,051 | $233.27 | 45% |
| St Ives | 20 | $3,036 | $261.53 | 47% |
| Roedean | 56 | $2,932 | $246.66 | 45% |