Saint-Jean-le-Thomas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Saint-Jean-le-Thomas in 2025? Explore comprehensive Airbnb analytics for Saint-Jean-le-Thomas, Normandy, France to uncover income potential. This 2025 STR market report for Saint-Jean-le-Thomas, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 41 active listings.

Whether you're considering an Airbnb investment in Saint-Jean-le-Thomas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Jean-le-Thomas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Jean-le-Thomas Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$161
The average rental revenue earned for an occupied room per day in Saint-Jean-le-Thomas.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,680
Typical annual income for an Airbnb listing in Saint-Jean-le-Thomas. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.6%
Significant decrease (-11.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saint-Jean-le-Thomas.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saint-Jean-le-Thomas.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
41
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Jean-le-Thomas (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Jean-le-Thomas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Jean-le-Thomas is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Jean-le-Thomas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,249+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,871 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,094 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $577, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Jean-le-Thomas

Saint-Jean-le-Thomas Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Jean-le-Thomas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Jean-le-Thomas:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Jean-le-Thomas

Average Daily Rate (ADR) Airbnb Trends in Saint-Jean-le-Thomas (2025)

Effective short term rental pricing strategy in Saint-Jean-le-Thomas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Jean-le-Thomas typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
  • Typical properties (Median) charge around $85 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Jean-le-Thomas

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Airbnb Seasonality Analysis & Trends in Saint-Jean-le-Thomas (2025)

Peak Season (August, July, January)
  • Revenue averages $2,096 per month
  • Occupancy rates average 54.0%
  • Daily rates average $157
Shoulder Season
  • Revenue averages $1,522 per month
  • Occupancy maintains around 38.0%
  • Daily rates hold near $163
Low Season (February, October, December)
  • Revenue drops to average $1,024 per month
  • Occupancy decreases to average 29.1%
  • Daily rates adjust to average $156

Seasonality Insights for Saint-Jean-le-Thomas

  • The Airbnb seasonality in Saint-Jean-le-Thomas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Jean-le-Thomas's highest earning potential, with monthly revenues capable of climbing to $2,358, occupancy reaching a high of 70.2%, and ADRs peaking at $173.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $745, occupancy could drop to 24.7%, and ADRs may adjust down to $154.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Jean-le-Thomas.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Jean-le-Thomas seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Jean-le-Thomas (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Jean-le-Thomas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plage de Jullouville
A beautiful beach destination that attracts families and tourists during the summer months. Known for its sandy beaches and coastal activities, making it great for vacation rentals.
Jullouville Beach, Coastal walks, Marina, Beachside restaurants
Granville
A vibrant town known as the 'Monaco of the North' with its historic old town and beaches. It has a rich maritime history and is popular with tourists visiting Mont Saint-Michel.
Mont Saint-Michel nearby, Granville's Old Town, Christian Dior Museum, Granville Marina, The beaches of Granville
Mont Saint-Michel
One of France's most iconic landmarks, attracting millions of visitors each year. Renting properties here for tourists can be extremely profitable due to high demand.
Mont Saint-Michel Abbey, The bay at Mont Saint-Michel, Tidal changes, Medieval architecture
Avranches
A historical town near the coastline with stunning views and historical attractions. It serves as a gateway for tourists heading to Mont Saint-Michel.
Scriptorial d'Avranches, Historical gardens, Avranches Cathedral, Local markets
Les Pieux
A charming town that offers tranquil stays near the coast and easy access to various beaches. Ideal for travelers looking for a peaceful retreat.
Local beaches, Nature walks, Nearby hiking trails
Chausey Islands
A unique island destination that is only accessible by boat and offers stunning beauty and tranquility. A perfect getaway for vacation rentals in summer.
Chausey Island beaches, Nature walks, Birdwatching, Stunning views
Saint-Malo
A historic fortified city known for its beautiful beaches and walled city. Very popular with tourists and offers various tourist attractions.
Saint-Malo Intra-Muros, Beaches of Saint-Malo, Fort National, Historic architecture
Cabourg
A romantic beach resort with a beautiful promenade and lots of summer visitors. Has a charming atmosphere and is perfect for vacation rentals.
Cabourg Beach, Promenade Marcel Proust, Casino de Cabourg, Local festivals

Understanding Airbnb License Requirements & STR Laws in Saint-Jean-le-Thomas (2025)

While Saint-Jean-le-Thomas, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Jean-le-Thomas to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Saint-Jean-le-Thomas (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Jean-le-Thomasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Mt St Michel Bay: choose our "Bay Plan"!

Mt St Michel Bay: choose our "Bay Plan"!

Entire Place • 5 bedrooms

$48,769
Revenue
50.8%
Occupancy
$267.68
Daily Rate
Manava Villa&Studio - sea view - indoor pool

Manava Villa&Studio - sea view - indoor pool

Entire Place • 6 bedrooms

$45,708
Revenue
20.8%
Occupancy
$1180.09
Daily Rate
Beautifully Presented House

Beautifully Presented House

Entire Place • 1 bedroom

$35,226
Revenue
66.3%
Occupancy
$124.12
Daily Rate
Villa JULIETTE  Baie du Mont-Saint-Michel

Villa JULIETTE Baie du Mont-Saint-Michel

Entire Place • 5 bedrooms

$33,481
Revenue
32.3%
Occupancy
$413.41
Daily Rate
House in Mont-Saint-Michel Bay

House in Mont-Saint-Michel Bay

Entire Place • 4 bedrooms

$26,586
Revenue
54.7%
Occupancy
$131.42
Daily Rate
Château Les Hauts - facing the Mont St. Michel

Château Les Hauts - facing the Mont St. Michel

Entire Place • 5 bedrooms

$17,406
Revenue
17.7%
Occupancy
$1062.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Jean-le-Thomas (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Jean-le-Thomas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marie Et Sébastien1$48,769234.87/5.0
Manava Villa2$47,42245.00/5.0
Jeanne1$35,2261064.97/5.0
Valerie1$33,481114.91/5.0
Vincent1$26,586454.82/5.0
Douglas4$19,039864.94/5.0
Sabine2$18,0141374.81/5.0
Tancrède1$17,4062Not Rated
Yoann1$16,020144.64/5.0
Jean Marie1$14,903754.73/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Jean-le-Thomas.

Dive Deeper: Advanced Saint-Jean-le-Thomas STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Jean-le-Thomas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Jean-le-Thomas Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Jean-le-Thomas

  • The Saint-Jean-le-Thomas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.4% of the 41 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Jean-le-Thomas, House properties are the most common (65.9%), reflecting the local real estate landscape.
  • Houses represent a significant 65.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 4.8%) offer potential for unique stay experiences.

Saint-Jean-le-Thomas Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Jean-le-Thomas

  • The dominant room capacity in Saint-Jean-le-Thomas is 2 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 56.1% of the active Airbnb listings in Saint-Jean-le-Thomas, indicating a high concentration in these sizes.
  • A significant 29.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Jean-le-Thomas.

Saint-Jean-le-Thomas Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Jean-le-Thomas

  • The most common guest capacity trend in Saint-Jean-le-Thomas vacation rentals is listings accommodating 4 guests (36.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Saint-Jean-le-Thomas STR market, accounting for 58.6% of listings.
  • 26.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Jean-le-Thomas.
  • On average, properties in Saint-Jean-le-Thomas are equipped to host 4.2 guests.

Saint-Jean-le-Thomas Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Jean-le-Thomas

  • The most common availability pattern in Saint-Jean-le-Thomas falls within the 271-366 days range, representing 53.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Saint-Jean-le-Thomas (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Jean-le-Thomas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (7.7%)

1 Night

3 listings

7.7% of total

2 Nights (43.6%)

2 Nights

17 listings

43.6% of total

3 Nights (23.1%)

3 Nights

9 listings

23.1% of total

4-6 Nights (12.8%)

4-6 Nights

5 listings

12.8% of total

7-29 Nights (2.6%)

7-29 Nights

1 listings

2.6% of total

30+ Nights (10.3%)

30+ Nights

4 listings

10.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Jean-le-Thomas is 2 Nights, adopted by 43.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (10.3%) caters to monthly stays (30+ nights) in Saint-Jean-le-Thomas, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 43.6% of Saint-Jean-le-Thomas hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
  • A 2-night minimum appears standard (43.6%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Jean-le-Thomas.

Saint-Jean-le-Thomas Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (25.6%)

Flexible

10 listings

25.6% of total

Moderate (20.5%)

Moderate

8 listings

20.5% of total

Firm (35.9%)

Firm

14 listings

35.9% of total

Strict (17.9%)

Strict

7 listings

17.9% of total

Cancellation Policy Insights for Saint-Jean-le-Thomas

  • The prevailing Airbnb cancellation policy trend in Saint-Jean-le-Thomas is Firm, used by 35.9% of listings.
  • A majority (53.8%) of hosts in Saint-Jean-le-Thomas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.9% market standard in Saint-Jean-le-Thomas.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Jean-le-Thomas.

Saint-Jean-le-Thomas STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Jean-le-Thomas

  • The overall average booking lead time for vacation rentals in Saint-Jean-le-Thomas is 63 days.
  • Guests book furthest in advance for stays during August (average 85 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Saint-Jean-le-Thomas.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Jean-le-Thomas averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Jean-le-Thomas (2025)

Amenity data is currently unavailable for Saint-Jean-le-Thomas.

Saint-Jean-le-Thomas Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Jean-le-Thomas

  • The typical guest profile for Airbnb in Saint-Jean-le-Thomas consists of primarily domestic travelers (68%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 67.5% of guests.
  • Key international markets include France (67.5%) and Germany (9.3%).
  • Top languages spoken are French (37.2%) followed by English (35.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Caen.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Jean-le-Thomas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
St Martin13$3,837$494.4747%
Saint Lawrence11$2,782$339.1047%
Petiville12$2,772$379.0429%
Moulins-le-Carbonnel11$2,597$338.2032%
Laillé10$2,569$141.4242%
Gonneville-en-Auge14$2,560$238.4936%
St Martin12$2,543$216.2251%
St Clement15$2,508$226.7251%
Grouville22$2,387$222.8652%
Troarn11$2,387$164.9054%

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