Saint-Martin-des-Entrées Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Saint-Martin-des-Entrées in 2025? Explore comprehensive Airbnb analytics for Saint-Martin-des-Entrées, Normandy, France to uncover income potential. This 2025 STR market report for Saint-Martin-des-Entrées, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Saint-Martin-des-Entrées, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Martin-des-Entrées Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Martin-des-Entrées Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$175
The average rental revenue earned for an occupied room per day in Saint-Martin-des-Entrées.
Occupancy Rate(?)
41.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,347
Typical annual income for an Airbnb listing in Saint-Martin-des-Entrées. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
58.4%
Strong growth (58.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saint-Martin-des-Entrées.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Saint-Martin-des-Entrées.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Martin-des-Entrées (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Martin-des-Entrées is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Martin-des-Entrées is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Martin-des-Entrées across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,889+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,626 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,528 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $900, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Martin-des-Entrées

Saint-Martin-des-Entrées Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Martin-des-Entrées STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Martin-des-Entrées:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Martin-des-Entrées

Average Daily Rate (ADR) Airbnb Trends in Saint-Martin-des-Entrées (2025)

Effective short term rental pricing strategy in Saint-Martin-des-Entrées involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Martin-des-Entrées typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
  • Typical properties (Median) charge around $134 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Martin-des-Entrées

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Airbnb Seasonality Analysis & Trends in Saint-Martin-des-Entrées (2025)

Peak Season (August, July, September)
  • Revenue averages $2,992 per month
  • Occupancy rates average 56.9%
  • Daily rates average $188
Shoulder Season
  • Revenue averages $1,849 per month
  • Occupancy maintains around 38.7%
  • Daily rates hold near $189
Low Season (January, March, October)
  • Revenue drops to average $1,159 per month
  • Occupancy decreases to average 27.5%
  • Daily rates adjust to average $173

Seasonality Insights for Saint-Martin-des-Entrées

  • The Airbnb seasonality in Saint-Martin-des-Entrées shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Martin-des-Entrées's highest earning potential, with monthly revenues capable of climbing to $3,545, occupancy reaching a high of 67.3%, and ADRs peaking at $208.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,131, occupancy could drop to 20.2%, and ADRs may adjust down to $164.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Martin-des-Entrées.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Martin-des-Entrées seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Martin-des-Entrées (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Martin-des-Entrées? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Marianne
A charming and central area in Saint-Martin-des-Entrées, known for its historical significance and close proximity to Caen. Ideal for tourists interested in culture and history.
Memorial of Caen, Caen Castle, Abbey of Saint-Étienne, Vieux Caen, Jardin des Plantes
Mont Saint-Michel
Famous for the breathtaking UNESCO World Heritage site. Draws travelers from all over the world, ideal for short-term rentals.
Mont Saint-Michel Abbey, The tidal flats, Bishop’s Palace, Abbey Gardens
Bayeux
This area offers a rich tapestry of history and art, appealing to those interested in the D-Day beaches and tapestry of Bayeux.
Bayeux Tapestry, Catherine’s Cathedral, War Memorials, D-Day beaches
Lisieux
Known for its beautiful basilica, Lisieux attracts visitors looking for religious tourism and culture.
Basilica of Sainte-Thérèse, Lisieux Cathedral, Musee d'Art et d'Histoire, Fertility Gardens
Honfleur
Picturesque, historic port town known for its art galleries and beautiful views. Popular with tourists seeking a romantic getaway.
Old Port of Honfleur, Satie Museum, Saint-Catherine's Church, Norman houses
Deauville
Famous for its beaches and luxury villas, popular with affluent travelers seeking leisure and relaxation.
Deauville Beach, Casino Barrière, Deauville-La Touques Racecourse, Plage de Deauville
Étretat
Renowned for its stunning cliffs and natural beauty, making it an attractive destination for nature lovers and outdoor enthusiasts.
Cliffs of Étretat, Étretat Beach, Golf d'Étretat, Aval cliff
Caen
A larger city that offers a rich historical experience, ideal for tourists visiting WWII memorials and museums.
Memorial Museum, Abbey of Caen, Caen Market, Botanical Garden

Understanding Airbnb License Requirements & STR Laws in Saint-Martin-des-Entrées (2025)

While Saint-Martin-des-Entrées, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Martin-des-Entrées to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Saint-Martin-des-Entrées (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Martin-des-Entréesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

"L'escape room" - Love room atypique - Bayeux

"L'escape room" - Love room atypique - Bayeux

Private Room • 1 bedroom

$50,185
Revenue
42.6%
Occupancy
$356.34
Daily Rate
La Sarriette 3-star rating near Bayeux

La Sarriette 3-star rating near Bayeux

Entire Place • 3 bedrooms

$31,843
Revenue
43.5%
Occupancy
$198.39
Daily Rate
Atypical charming manor for 10 people. Quiet.

Atypical charming manor for 10 people. Quiet.

Entire Place • 4 bedrooms

$29,739
Revenue
54.3%
Occupancy
$223.91
Daily Rate
La Naomath - Gîte ***

La Naomath - Gîte ***

Entire Place • 2 bedrooms

$23,954
Revenue
46.3%
Occupancy
$157.34
Daily Rate
Maison Bayeux is a 15-minute walk away

Maison Bayeux is a 15-minute walk away

Entire Place • 3 bedrooms

$21,173
Revenue
57.3%
Occupancy
$109.94
Daily Rate
Duplex house with Jacuzzi/attached sauna

Duplex house with Jacuzzi/attached sauna

Entire Place • 1 bedroom

$20,544
Revenue
46.3%
Occupancy
$109.57
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Martin-des-Entrées (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Martin-des-Entrées based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Maryne1$50,18535.00/5.0
Brahim2$47,3981064.92/5.0
Nathalie4$34,720304.96/5.0
Marie-Christine1$29,739125.00/5.0
Magali1$21,173234.83/5.0
Ophelie1$20,5441374.85/5.0
Sarah1$16,043384.74/5.0
Charlene1$15,79455.00/5.0
Jérémy1$14,745154.93/5.0
Homerez1$6,25594.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Martin-des-Entrées.

Dive Deeper: Advanced Saint-Martin-des-Entrées STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Martin-des-Entrées. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Martin-des-Entrées Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Martin-des-Entrées

  • The Saint-Martin-des-Entrées Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Martin-des-Entrées, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Saint-Martin-des-Entrées Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Martin-des-Entrées

  • The dominant room capacity in Saint-Martin-des-Entrées is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Saint-Martin-des-Entrées, indicating a high concentration in these sizes.
  • A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Martin-des-Entrées.

Saint-Martin-des-Entrées Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Martin-des-Entrées

  • The most common guest capacity trend in Saint-Martin-des-Entrées vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Saint-Martin-des-Entrées STR market, accounting for 38.9% of listings.
  • 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Martin-des-Entrées.
  • On average, properties in Saint-Martin-des-Entrées are equipped to host 3.9 guests.

Saint-Martin-des-Entrées Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Martin-des-Entrées

  • The most common availability pattern in Saint-Martin-des-Entrées falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saint-Martin-des-Entrées (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Martin-des-Entrées Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40%)

1 Night

6 listings

40% of total

2 Nights (33.3%)

2 Nights

5 listings

33.3% of total

3 Nights (6.7%)

3 Nights

1 listings

6.7% of total

30+ Nights (20%)

30+ Nights

3 listings

20% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Martin-des-Entrées is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.3%) of the Saint-Martin-des-Entrées Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20%) caters to monthly stays (30+ nights) in Saint-Martin-des-Entrées, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 40% of Saint-Martin-des-Entrées hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Martin-des-Entrées.

Saint-Martin-des-Entrées Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22.2%)

Flexible

4 listings

22.2% of total

Moderate (61.1%)

Moderate

11 listings

61.1% of total

Firm (16.7%)

Firm

3 listings

16.7% of total

Cancellation Policy Insights for Saint-Martin-des-Entrées

  • The prevailing Airbnb cancellation policy trend in Saint-Martin-des-Entrées is Moderate, used by 61.1% of listings.
  • The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Saint-Martin-des-Entrées may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 61.1% market standard in Saint-Martin-des-Entrées.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Martin-des-Entrées.

Saint-Martin-des-Entrées STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Martin-des-Entrées

  • The overall average booking lead time for vacation rentals in Saint-Martin-des-Entrées is 44 days.
  • Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Saint-Martin-des-Entrées.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Martin-des-Entrées averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Martin-des-Entrées (2025)

Amenity data is currently unavailable for Saint-Martin-des-Entrées.

Saint-Martin-des-Entrées Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Martin-des-Entrées

  • The typical guest profile for Airbnb in Saint-Martin-des-Entrées consists of a mix of domestic (60%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 60.0% of guests.
  • Key international markets include France (60%) and United Kingdom (14.7%).
  • Top languages spoken are English (39.4%) followed by French (35.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Martin-des-Entrées Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Poterie-Cap-d'Antifer13$4,242$273.5047%
Furzehill11$3,920$260.5448%
Caumont11$3,530$303.0848%
Nettlestone27$3,430$407.7244%
Saint-Étienne-la-Thillaye24$3,229$364.5536%
Shorwell29$3,172$277.0843%
Surville10$3,155$290.2842%
Redlynch10$3,051$233.2745%
St Ives20$3,036$261.5347%
Roedean56$2,932$246.6645%

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