Sainte-Marie-du-Mont Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Sainte-Marie-du-Mont in 2025? Explore comprehensive Airbnb analytics for Sainte-Marie-du-Mont, Normandy, France to uncover income potential. This 2025 STR market report for Sainte-Marie-du-Mont, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in Sainte-Marie-du-Mont, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sainte-Marie-du-Mont Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sainte-Marie-du-Mont Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$118
The average rental revenue earned for an occupied room per day in Sainte-Marie-du-Mont.
Occupancy Rate(?)
33.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,605
Typical annual income for an Airbnb listing in Sainte-Marie-du-Mont. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.4%
Slight decrease (-6.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Sainte-Marie-du-Mont.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Sainte-Marie-du-Mont.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sainte-Marie-du-Mont (2025)

Understanding the monthly revenue variations for Airbnb listings in Sainte-Marie-du-Mont is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Marie-du-Mont is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Marie-du-Mont across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,645+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,668 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $901 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $462, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sainte-Marie-du-Mont

Sainte-Marie-du-Mont Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sainte-Marie-du-Mont STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Marie-du-Mont:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sainte-Marie-du-Mont

Average Daily Rate (ADR) Airbnb Trends in Sainte-Marie-du-Mont (2025)

Effective short term rental pricing strategy in Sainte-Marie-du-Mont involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Marie-du-Mont typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
  • Typical properties (Median) charge around $100 per night.
  • Entry-level properties (Bottom 25%) earn around $75 per night.

Average Daily Rate (ADR) Trend by Month in Sainte-Marie-du-Mont

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Airbnb Seasonality Analysis & Trends in Sainte-Marie-du-Mont (2025)

Peak Season (August, July, December)
  • Revenue averages $1,878 per month
  • Occupancy rates average 46.9%
  • Daily rates average $113
Shoulder Season
  • Revenue averages $1,123 per month
  • Occupancy maintains around 31.5%
  • Daily rates hold near $124
Low Season (January, February, March)
  • Revenue drops to average $809 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $119

Seasonality Insights for Sainte-Marie-du-Mont

  • The Airbnb seasonality in Sainte-Marie-du-Mont shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sainte-Marie-du-Mont's highest earning potential, with monthly revenues capable of climbing to $2,519, occupancy reaching a high of 64.0%, and ADRs peaking at $145.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $704, occupancy could drop to 21.9%, and ADRs may adjust down to $109.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Marie-du-Mont.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sainte-Marie-du-Mont seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sainte-Marie-du-Mont (2025)

Exploring the top neighborhoods for short-term rentals in Sainte-Marie-du-Mont? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Utah Beach
Famous for its WWII history and beautiful sandy beaches, Utah Beach attracts history enthusiasts and beachgoers alike. It's a perfect spot for those looking to relax by the sea or explore historical sites.
Utah Beach Museum, Historical D-Day site, Beautiful sandy beaches, Nearby coastal towns, Water sports and activities
Sainte-Marie-du-Mont Town Center
The charming town center is quaint and offers visitors a taste of authentic French culture and cuisine. It's an excellent area for vacationers looking for a peaceful stay with local amenities nearby.
Local shops and cafes, Cultural events, Weekly markets, Historic architecture
Museum of the Battle of Carentan
This museum is dedicated to the history of D-Day and attracts visitors interested in military history. Being close to such a significant historical site makes it a desirable location for an Airbnb.
Military exhibits, Documentaries and displays, Guided tours
Pointe du Hoc
A UNESCO World Heritage site that offers breathtaking views and rich history. It's a must-see for many visitors, making it a prime location for Airbnb hosts.
Cliffs overlooking the sea, Historic bunkers and artillery, Walking trails
Carentan-les-Marais
This nearby town offers a broader range of amenities and attractions, making it an excellent choice for families and groups traveling together. Easier access to shops and restaurants adds to its appeal.
Local markets, Cafes and restaurants, Historical buildings
Normandy D-Day Beaches
The beaches of Normandy are a major draw for tourists interested in World War II history. An Airbnb near these beaches can cater to a large influx of visitors during the tourism season.
Omaha Beach, Gold Beach, Juno Beach, Various memorials and cemeteries
Gatteville Lighthouse
This iconic lighthouse is a beautiful landmark and attracts visitors for its picturesque views and photography opportunities. It is a unique destination for tourists.
Scenic views, Photography spots, Nature walks
Coutances
A larger town located a short drive away, Coutances offers a rich historical context and is home to the stunning Coutances Cathedral. Visitors often seek accommodations here for day trips.
Coutances Cathedral, Historic gardens, Local festivals

Understanding Airbnb License Requirements & STR Laws in Sainte-Marie-du-Mont (2025)

While Sainte-Marie-du-Mont, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Marie-du-Mont to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sainte-Marie-du-Mont (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Marie-du-Montbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charming cottage with hot tub.

Charming cottage with hot tub.

Entire Place • 2 bedrooms

$39,535
Revenue
43.3%
Occupancy
$238.75
Daily Rate
Utah Blue Beach Villa - Plage Villa

Utah Blue Beach Villa - Plage Villa

Entire Place • 5 bedrooms

$32,359
Revenue
42.7%
Occupancy
$188.20
Daily Rate
Maison Gerand

Maison Gerand

Entire Place • 3 bedrooms

$28,634
Revenue
36.7%
Occupancy
$237.96
Daily Rate
Utah Beach landing beach house

Utah Beach landing beach house

Entire Place • 3 bedrooms

$25,110
Revenue
57.0%
Occupancy
$116.36
Daily Rate
House on Utah Beach

House on Utah Beach

Entire Place • 3 bedrooms

$22,182
Revenue
61.7%
Occupancy
$90.36
Daily Rate
Band of Brothers House

Band of Brothers House

Entire Place • 3 bedrooms

$20,885
Revenue
42.0%
Occupancy
$162.36
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sainte-Marie-du-Mont (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Marie-du-Mont based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Didier2$51,459184.95/5.0
Jean-Louis5$50,5983744.81/5.0
Melanie2$37,397244.91/5.0
Philippe3$36,456394.92/5.0
Joseph1$28,63495.00/5.0
Charline1$25,110254.96/5.0
Agence COCOONR / BOOK&PAY2$23,841194.33/5.0
Ludovic1$22,182134.69/5.0
Thibault1$20,885154.73/5.0
Severine2$17,9821504.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Marie-du-Mont.

Dive Deeper: Advanced Sainte-Marie-du-Mont STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Marie-du-Mont. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sainte-Marie-du-Mont Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sainte-Marie-du-Mont

  • The Sainte-Marie-du-Mont Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sainte-Marie-du-Mont, House properties are the most common (63.3%), reflecting the local real estate landscape.
  • Houses represent a significant 63.3% portion, catering likely to families or larger groups.
  • The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 4.1%) offer potential for unique stay experiences.

Sainte-Marie-du-Mont Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sainte-Marie-du-Mont

  • The dominant room capacity in Sainte-Marie-du-Mont is 2 bedrooms listings, making up 38.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 67.4% of the active Airbnb listings in Sainte-Marie-du-Mont, indicating a high concentration in these sizes.
  • A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sainte-Marie-du-Mont.

Sainte-Marie-du-Mont Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sainte-Marie-du-Mont

  • The most common guest capacity trend in Sainte-Marie-du-Mont vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Sainte-Marie-du-Mont STR market, accounting for 57.2% of listings.
  • 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Marie-du-Mont.
  • On average, properties in Sainte-Marie-du-Mont are equipped to host 4.1 guests.

Sainte-Marie-du-Mont Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sainte-Marie-du-Mont

  • The most common availability pattern in Sainte-Marie-du-Mont falls within the 271-366 days range, representing 59.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sainte-Marie-du-Mont (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sainte-Marie-du-Mont Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.7%)

1 Night

10 listings

21.7% of total

2 Nights (15.2%)

2 Nights

7 listings

15.2% of total

3 Nights (19.6%)

3 Nights

9 listings

19.6% of total

4-6 Nights (17.4%)

4-6 Nights

8 listings

17.4% of total

7-29 Nights (8.7%)

7-29 Nights

4 listings

8.7% of total

30+ Nights (17.4%)

30+ Nights

8 listings

17.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Sainte-Marie-du-Mont is 1 Night, adopted by 21.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (17.4%) caters to monthly stays (30+ nights) in Sainte-Marie-du-Mont, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 21.7% of Sainte-Marie-du-Mont hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Marie-du-Mont.

Sainte-Marie-du-Mont Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (28.6%)

Flexible

14 listings

28.6% of total

Moderate (14.3%)

Moderate

7 listings

14.3% of total

Firm (30.6%)

Firm

15 listings

30.6% of total

Strict (26.5%)

Strict

13 listings

26.5% of total

Cancellation Policy Insights for Sainte-Marie-du-Mont

  • The prevailing Airbnb cancellation policy trend in Sainte-Marie-du-Mont is Firm, used by 30.6% of listings.
  • A majority (57.1%) of hosts in Sainte-Marie-du-Mont utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 30.6% market standard in Sainte-Marie-du-Mont.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Marie-du-Mont.

Sainte-Marie-du-Mont STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sainte-Marie-du-Mont

  • The overall average booking lead time for vacation rentals in Sainte-Marie-du-Mont is 63 days.
  • Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Sainte-Marie-du-Mont.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Sainte-Marie-du-Mont averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sainte-Marie-du-Mont (2025)

Amenity data is currently unavailable for Sainte-Marie-du-Mont.

Sainte-Marie-du-Mont Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sainte-Marie-du-Mont

  • The typical guest profile for Airbnb in Sainte-Marie-du-Mont consists of a mix of domestic (51%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 51.1% of guests.
  • Key international markets include France (51.1%) and United States (13.6%).
  • Top languages spoken are English (41.4%) followed by French (33.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sainte-Marie-du-Mont Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Crossways40$4,184$514.9235%
Furzehill11$3,920$260.5448%
Osmington37$3,912$295.7751%
St Martin13$3,837$494.4747%
Nettlestone27$3,430$407.7244%
West Bexington11$3,428$333.5151%
Shorwell29$3,172$277.0843%
Martinstown12$3,161$188.7953%
Cerne Abbas10$3,128$284.5644%
Redlynch10$3,051$233.2745%

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