Villers-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Villers-sur-Mer in 2025? Explore comprehensive Airbnb analytics for Villers-sur-Mer, Normandy, France to uncover income potential. This 2025 STR market report for Villers-sur-Mer, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 500 active listings.
Whether you're considering an Airbnb investment in Villers-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villers-sur-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villers-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villers-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Villers-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villers-sur-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villers-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,868+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,731 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,009 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $528, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villers-sur-Mer
Villers-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villers-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villers-sur-Mer:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villers-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in Villers-sur-Mer (2025)
Effective short term rental pricing strategy in Villers-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villers-sur-Mer typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Villers-sur-Mer
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Airbnb Seasonality Analysis & Trends in Villers-sur-Mer (2025)
Peak Season (August, July, May)
- Revenue averages $2,234 per month
- Occupancy rates average 51.0%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,257 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $132
Low Season (January, February, November)
- Revenue drops to average $960 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $126
Seasonality Insights for Villers-sur-Mer
- The Airbnb seasonality in Villers-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villers-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $2,987, occupancy reaching a high of 70.1%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $876, occupancy could drop to 21.5%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villers-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villers-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villers-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Villers-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Villers-sur-Mer Beach | A beautiful beach area popular with tourists during the summer months, ideal for families and beach lovers. Access to sea activities and coastal dining. | Villers-sur-Mer Beach, Sea Walk, La Plage de Villers-sur-Mer, Restaurants along the beach, Water sports activities |
| Villers-sur-Mer Town Center | The charming town center offers a blend of local shops, markets, and restaurants, attracting visitors looking for a local experience and the Normandy culture. | Market Square, Local boutiques, Restaurants and cafés, Villers-sur-Mer Church, Local events and fairs |
| Marais Naturel | A unique natural park and ecological reserve that attracts nature lovers and bird watchers, offering a peaceful retreat from urban life. | Marais Naturel Park, Bird-watching trails, Walking paths, Flora and fauna observation |
| La Cambre | A quiet residential area that provides a tranquil atmosphere away from the tourist crowds, yet close enough to enjoy all of Villers-sur-Mer's attractions. | Local parks, Residential charm, Quiet streets, Proximity to beach |
| Cliffs of Villers | Famous for stunning views of the Normandy coastline, it appeals to photographers and nature enthusiasts, great for outdoor activities. | Cliffs viewpoint, Hiking trails, Natural beauty, Photography spots, Coastal views |
| Cultural Heritage Sites | Home to several historical sites and museums, attracting history buffs and tourists interested in the rich heritage of Normandy. | Musee de la Vie Normande, Historic monuments, Guided historical tours, Cultural events |
| Nearby Honfleur | A picturesque port town just a short drive away, popular with tourists for its historic architecture, art galleries, and vibrant harbor. | Old Port of Honfleur, Sainte-Catherine Church, Art galleries, Restaurants and shops |
| Deauville | A famous nearby resort town known for luxury and glamour, attracting visitors seeking a high-end beach experience. | Deauville Beach, Casino Barriere, Deauville market, Luxury boutiques, Promenade des Planches |
Understanding Airbnb License Requirements & STR Laws in Villers-sur-Mer (2025)
While Villers-sur-Mer, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villers-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Villers-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villers-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rated villa 16 beds of 200 m² near beach
Entire Place • 5 bedrooms
At Clémence's beautiful house with pool
Entire Place • 5 bedrooms
Villers/sea beach/center - 11 people
Entire Place • 5 bedrooms
Villa Rosière, large garden, 100 m from the beach
Entire Place • 7 bedrooms
Fantastic villa direct on the beach
Entire Place • 4 bedrooms
Breathtaking view house close to the sea
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villers-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villers-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amandine | 23 | $321,458 | 533 | 4.88/5.0 |
| Jean-Baptiste | 3 | $208,665 | 86 | 4.76/5.0 |
| Céline | 17 | $145,287 | 403 | 4.79/5.0 |
| Nora | 11 | $114,117 | 268 | 4.68/5.0 |
| David | 1 | $93,457 | 26 | 4.81/5.0 |
| Line | 2 | $86,909 | 201 | 4.35/5.0 |
| Virginie | 5 | $84,219 | 150 | 4.83/5.0 |
| Sophie | 1 | $77,979 | 81 | 4.96/5.0 |
| Maryline | 2 | $77,109 | 16 | 5.00/5.0 |
| Julie | 7 | $75,863 | 793 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villers-sur-Mer.
Dive Deeper: Advanced Villers-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villers-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillers-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villers-sur-Mer
- The Villers-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.8% of the 500 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villers-sur-Mer, Apartment/Condo properties are the most common (81.4%), reflecting the local real estate landscape.
- Houses represent a significant 17% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Villers-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villers-sur-Mer
- The dominant room capacity in Villers-sur-Mer is 1 bedroom listings, making up 56.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.4% of the active Airbnb listings in Villers-sur-Mer, indicating a high concentration in these sizes.
- With over half the market (56.4%) consisting of studios or 1-bedroom units, Villers-sur-Mer is particularly well-suited for individuals or couples.
Villers-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villers-sur-Mer
- The most common guest capacity trend in Villers-sur-Mer vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Villers-sur-Mer STR market, accounting for 66.2% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villers-sur-Mer.
- On average, properties in Villers-sur-Mer are equipped to host 4.0 guests.
Villers-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villers-sur-Mer
- The most common availability pattern in Villers-sur-Mer falls within the 271-366 days range, representing 60.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Villers-sur-Mer (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villers-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
58 listings
12.2% of total
2 Nights
234 listings
49.4% of total
3 Nights
27 listings
5.7% of total
4-6 Nights
40 listings
8.4% of total
7-29 Nights
16 listings
3.4% of total
30+ Nights
99 listings
20.9% of total
Key Insights
- The most prevalent minimum stay requirement in Villers-sur-Mer is 2 Nights, adopted by 49.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.6%) of the Villers-sur-Mer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.9%) caters to monthly stays (30+ nights) in Villers-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.4% of Villers-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.2% currently do.
- A 2-night minimum appears standard (49.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villers-sur-Mer.
Villers-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
82 listings
16.9% of total
Moderate
155 listings
31.9% of total
Firm
119 listings
24.5% of total
Strict
130 listings
26.7% of total
Cancellation Policy Insights for Villers-sur-Mer
- The prevailing Airbnb cancellation policy trend in Villers-sur-Mer is Moderate, used by 31.9% of listings.
- A majority (51.2%) of hosts in Villers-sur-Mer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Villers-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in Villers-sur-Mer.
Villers-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villers-sur-Mer
- The overall average booking lead time for vacation rentals in Villers-sur-Mer is 33 days.
- Guests book furthest in advance for stays during August (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Villers-sur-Mer.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Villers-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villers-sur-Mer (2025)
Amenity data is currently unavailable for Villers-sur-Mer.
Villers-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villers-sur-Mer
- The typical guest profile for Airbnb in Villers-sur-Mer consists of primarily domestic travelers (89%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.8% of guests.
- Key international markets include France (88.8%) and Germany (3.1%).
- Top languages spoken are French (46%) followed by English (30.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villers-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 13 | $4,242 | $273.50 | 47% |
| La Couture-Boussey | 11 | $3,981 | $426.23 | 31% |
| Caumont | 11 | $3,530 | $303.08 | 48% |
| Saint-Rémy-l'Honoré | 13 | $3,413 | $262.31 | 41% |
| Saint-Étienne-la-Thillaye | 24 | $3,229 | $364.55 | 36% |
| Mesnils-sur-Iton | 24 | $3,222 | $343.62 | 41% |
| Muids | 14 | $3,160 | $378.20 | 38% |
| Surville | 10 | $3,155 | $290.28 | 42% |
| Aix-en-Issart | 10 | $2,992 | $274.74 | 39% |
| Roedean | 56 | $2,932 | $246.66 | 45% |