Bruges Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Bruges in 2025? Explore comprehensive Airbnb analytics for Bruges, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Bruges, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 113 active listings.
Whether you're considering an Airbnb investment in Bruges, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bruges Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bruges Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bruges (2025)
Understanding the monthly revenue variations for Airbnb listings in Bruges is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bruges is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bruges across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,648+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,002 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,193 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $551, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bruges
Bruges Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bruges STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bruges:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bruges
Average Daily Rate (ADR) Airbnb Trends in Bruges (2025)
Effective short term rental pricing strategy in Bruges involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bruges typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Bruges
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Airbnb Seasonality Analysis & Trends in Bruges (2025)
Peak Season (August, July, September)
- Revenue averages $2,466 per month
- Occupancy rates average 51.8%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,522 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $132
Low Season (January, February, November)
- Revenue drops to average $1,278 per month
- Occupancy decreases to average 41.3%
- Daily rates adjust to average $128
Seasonality Insights for Bruges
- The Airbnb seasonality in Bruges shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bruges's highest earning potential, with monthly revenues capable of climbing to $2,762, occupancy reaching a high of 57.7%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,222, occupancy could drop to 35.0%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bruges.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bruges seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bruges (2025)
Exploring the top neighborhoods for short-term rentals in Bruges? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grande Place | The historic heart of Bruges, known for its stunning medieval architecture and vibrant atmosphere. This area attracts tourists eager to explore its rich heritage and enjoy local cafes and shops. | Belfry of Bruges, Basilica of the Holy Blood, Market Square, Bruges City Hall, Choco-Story, The Gruuthuse Museum |
| Minnewater Park | A picturesque park that offers a serene escape from the city's hustle. It's popular among tourists for walks by the lake and romantic views, making it ideal for Airbnb hosting. | Minnewater, Beguinage, The Lake of Love, Rose Garden, Tall trees and scenic paths, Café's and small eateries nearby |
| Smedenstraat | A charming street close to the city center, known for its local boutiques and authentic Bruges feel. It appeals to visitors looking for a more immersive local experience. | Local shops, Traditional Bruges architecture, Close proximity to main attractions, Café's and restaurants |
| Lange Rijken | An upscale neighborhood that offers a quieter atmosphere away from the main tourist spots. It's suitable for families and travelers looking for residential comfort and relaxation. | Canal views, Lush gardens, Local dining spots, Peaceful streets, Easy access to public transport |
| Kruisvest | A scenic area overlooking the canals with beautiful parks and walking paths. It is perfect for nature lovers and those who appreciate peaceful surroundings. | City walls, Canal cruises, Cycling paths, Greenery and parks, Historical structures nearby |
| Sint-Anna | An artsy district known for its local art scene and vibrant community. Attracts a creative crowd looking for unique stays and cultural experiences. | Local art studios, Boutiques, Art galleries, Street art, Cafés and bars |
| Potterierei | A lovely neighborhood that blends the charm of historic Bruges with a creative vibe. Ideal for tourists who appreciate history combined with the arts. | Pottery workshops, Scenic canals, Localization near attractions, Parks and green spaces |
| Dijver | Located by the canal and known for its picturesque views and romantic ambiance. A favorite spot for couples seeking a dreamy getaway. | Canal-side walks, Scenic bridges, Nearby restaurants, Scenic boat tours, Art installations along the canal |
Understanding Airbnb License Requirements & STR Laws in Bruges (2025)
While Bruges, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bruges to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bruges (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brugesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful villa with large swimming pool 100 m from the tram
Entire Place • 6 bedrooms
Architect's house in Bruges/heated pool/Tram D
Entire Place • 4 bedrooms
Typical Bordeaux stone house with pool
Entire Place • 4 bedrooms
Villa Côme: Beautiful villa with pool
Entire Place • 5 bedrooms
Cozy villa with pool
Entire Place • 3 bedrooms
Pleasant house with all the comforts.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bruges (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bruges based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Romain | 1 | $80,299 | 5 | 4.60/5.0 |
| B | 1 | $67,686 | 4 | 5.00/5.0 |
| Charlotte | 1 | $60,803 | 27 | 5.00/5.0 |
| Yann | 1 | $59,589 | 5 | 5.00/5.0 |
| Anna Et Clément | 1 | $45,451 | 18 | 4.94/5.0 |
| Céline&Thomas | 3 | $41,353 | 27 | 5.00/5.0 |
| Adélaïde | 1 | $36,841 | 8 | 5.00/5.0 |
| Fanny | 1 | $33,018 | 76 | 4.88/5.0 |
| Ludovic | 1 | $31,088 | 10 | 4.60/5.0 |
| Gerard | 1 | $29,989 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bruges.
Dive Deeper: Advanced Bruges STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bruges. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBruges Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bruges
- The Bruges Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.2% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bruges, Apartment/Condo properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 35.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.7%) offer potential for unique stay experiences.
Bruges Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bruges
- The dominant room capacity in Bruges is 1 bedroom listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.4% of the active Airbnb listings in Bruges, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bruges.
Bruges Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bruges
- The most common guest capacity trend in Bruges vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bruges STR market, accounting for 47.7% of listings.
- 20.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bruges.
- On average, properties in Bruges are equipped to host 3.5 guests.
Bruges Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bruges
- The most common availability pattern in Bruges falls within the 271-366 days range, representing 54.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bruges (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bruges Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
26.7% of total
2 Nights
32 listings
30.5% of total
3 Nights
10 listings
9.5% of total
4-6 Nights
14 listings
13.3% of total
7-29 Nights
5 listings
4.8% of total
30+ Nights
16 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Bruges is 2 Nights, adopted by 30.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Bruges, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.5% of Bruges hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bruges.
Bruges Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
5.7% of total
Flexible
25 listings
23.8% of total
Moderate
39 listings
37.1% of total
Firm
19 listings
18.1% of total
Strict
16 listings
15.2% of total
Cancellation Policy Insights for Bruges
- The prevailing Airbnb cancellation policy trend in Bruges is Moderate, used by 37.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.9%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.1% market standard in Bruges.
- Regularly review your cancellation policy against competitors and market demand shifts in Bruges.
Bruges STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bruges
- The overall average booking lead time for vacation rentals in Bruges is 31 days.
- Guests book furthest in advance for stays during May (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Bruges.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Bruges averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bruges (2025)
Amenity data is currently unavailable for Bruges.
Bruges Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bruges
- The typical guest profile for Airbnb in Bruges consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.0% of guests.
- Key international markets include France (84%) and United Kingdom (3.3%).
- Top languages spoken are French (46%) followed by English (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Toulouse.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bruges Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 10 | $3,439 | $656.23 | 20% |
| San Sebastián | 1,481 | $3,373 | $270.30 | 48% |
| Cénac | 18 | $2,635 | $316.79 | 47% |
| Saint-Hippolyte | 10 | $2,570 | $222.20 | 38% |
| Carignan-de-Bordeaux | 40 | $2,470 | $276.10 | 43% |
| Nabinaud | 12 | $2,429 | $326.15 | 37% |
| Antonne-et-Trigonant | 11 | $2,418 | $275.32 | 38% |
| Eynesse | 15 | $2,407 | $284.20 | 36% |
| Astaffort | 14 | $2,399 | $333.02 | 31% |
| Salaunes | 10 | $2,387 | $148.34 | 37% |