Marennes-Hiers-Brouage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Marennes-Hiers-Brouage in 2025? Explore comprehensive Airbnb analytics for Marennes-Hiers-Brouage, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Marennes-Hiers-Brouage, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 116 active listings.
Whether you're considering an Airbnb investment in Marennes-Hiers-Brouage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marennes-Hiers-Brouage Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marennes-Hiers-Brouage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marennes-Hiers-Brouage (2025)
Understanding the monthly revenue variations for Airbnb listings in Marennes-Hiers-Brouage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marennes-Hiers-Brouage is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marennes-Hiers-Brouage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,584+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $859 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $437, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marennes-Hiers-Brouage
Marennes-Hiers-Brouage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marennes-Hiers-Brouage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marennes-Hiers-Brouage:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marennes-Hiers-Brouage
Average Daily Rate (ADR) Airbnb Trends in Marennes-Hiers-Brouage (2025)
Effective short term rental pricing strategy in Marennes-Hiers-Brouage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marennes-Hiers-Brouage typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Marennes-Hiers-Brouage
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Airbnb Seasonality Analysis & Trends in Marennes-Hiers-Brouage (2025)
Peak Season (August, July, June)
- Revenue averages $1,970 per month
- Occupancy rates average 49.3%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,091 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $115
Low Season (January, February, November)
- Revenue drops to average $710 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $111
Seasonality Insights for Marennes-Hiers-Brouage
- The Airbnb seasonality in Marennes-Hiers-Brouage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marennes-Hiers-Brouage's highest earning potential, with monthly revenues capable of climbing to $2,776, occupancy reaching a high of 68.4%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $650, occupancy could drop to 21.8%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marennes-Hiers-Brouage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marennes-Hiers-Brouage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marennes-Hiers-Brouage (2025)
Exploring the top neighborhoods for short-term rentals in Marennes-Hiers-Brouage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marennes | A charming coastal town known for its oyster farming, making it a great spot for food lovers and those looking for a seaside getaway. Its proximity to the ocean and local seafood make it attractive to tourists. | Oyster Farms, Marennes Beach, Collegiate Church of Saint-Pierre, Fort Louvois, Biodiversarium |
| Hiers-Brouage | A historic village known for its fortified architecture and picturesque streets. It appeals to those interested in history and culture. | Hiers-Brouage Citadel, Historical Museums, Artisan Shops, Local Markets |
| La Tremblade | Known for its beautiful beaches and vibrant market life, La Tremblade is ideal for families and beachgoers. | La Tremblade Beach, Nicole Lerebourg Park, Vives Eaux Adventure Park, Marina de la Cotinière |
| Rivedoux-Plage | A lovely seaside resort on Île de Ré, perfect for tourists seeking sun, sea, and relaxation. It offers easy access to the island’s attractions and beaches. | Île de Ré Beaches, The Lighthouse of Chauveau, Local Seafood Restaurants, Cycling Trails |
| Saint-Pierre-d'Oléron | The capital of the Île d'Oléron, it offers beautiful nature, beaches, and local culture, attracting tourists looking for a tranquil holiday destination. | Oléron Island Beaches, Local Markets, Cultural Heritage Sites, Bike Rentals |
| Royan | A popular seaside resort town known for its beaches and strong tourism infrastructure, making it a preferred destination for summer vacations. | Royan Beach, Royan Market, Grande Conche Beach, Seafront Promenade |
| Île d'Oléron | France's second-largest island, known for its diverse landscapes and rich gastronome influence, appealing to nature lovers and foodies alike. | The Chassiron Lighthouse, The Oysters Museums, Beautiful beaches and nature reserves, Water sports activities |
| Cognac | Famous for its brandy, Cognac offers tourists an experience of distilleries and wine culture, making it a unique destination for those interested in gastronomic experiences. | Cognac Distilleries, Cognac Museum, River Charente, Beautiful Vineyards |
Understanding Airbnb License Requirements & STR Laws in Marennes-Hiers-Brouage (2025)
While Marennes-Hiers-Brouage, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marennes-Hiers-Brouage to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Marennes-Hiers-Brouage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marennes-Hiers-Brouagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cayenne 4* rated vacation rental up to 20 people
Entire Place • 6 bedrooms
Face Mer, Direct Plage
Entire Place • 3 bedrooms
Charente house with pool near Oléron
Entire Place • 4 bedrooms
Sea view, beach 50 m away, facing Oléron and Côte Sauvage.
Entire Place • 3 bedrooms
Villa La Famille, walking distance to the beach
Entire Place • 3 bedrooms
break in Marennes
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marennes-Hiers-Brouage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marennes-Hiers-Brouage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Corinne | 1 | $59,089 | 32 | 5.00/5.0 |
| François Et Nathalie | 2 | $46,212 | 81 | 4.84/5.0 |
| Carmen | 1 | $39,913 | 77 | 4.94/5.0 |
| Véronique Et Pascal | 1 | $39,371 | 33 | 4.73/5.0 |
| Stéphanie | 1 | $37,870 | 55 | 4.87/5.0 |
| NADEGE Et DIDIER | 3 | $37,746 | 259 | 4.95/5.0 |
| Mieke | 1 | $31,539 | 18 | 4.94/5.0 |
| Joël | 2 | $24,679 | 115 | 4.96/5.0 |
| Valérie | 1 | $23,586 | 20 | 5.00/5.0 |
| Christine Et Olivier | 1 | $23,499 | 87 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marennes-Hiers-Brouage.
Dive Deeper: Advanced Marennes-Hiers-Brouage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marennes-Hiers-Brouage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarennes-Hiers-Brouage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marennes-Hiers-Brouage
- The Marennes-Hiers-Brouage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.2% of the 116 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marennes-Hiers-Brouage, House properties are the most common (73.3%), reflecting the local real estate landscape.
- Houses represent a significant 73.3% portion, catering likely to families or larger groups.
- The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Marennes-Hiers-Brouage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marennes-Hiers-Brouage
- The dominant room capacity in Marennes-Hiers-Brouage is 2 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.1% of the active Airbnb listings in Marennes-Hiers-Brouage, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marennes-Hiers-Brouage.
Marennes-Hiers-Brouage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marennes-Hiers-Brouage
- The most common guest capacity trend in Marennes-Hiers-Brouage vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marennes-Hiers-Brouage STR market, accounting for 44.9% of listings.
- 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marennes-Hiers-Brouage.
- On average, properties in Marennes-Hiers-Brouage are equipped to host 4.0 guests.
Marennes-Hiers-Brouage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marennes-Hiers-Brouage
- The most common availability pattern in Marennes-Hiers-Brouage falls within the 271-366 days range, representing 69% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marennes-Hiers-Brouage (49.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marennes-Hiers-Brouage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
18.1% of total
2 Nights
31 listings
26.7% of total
3 Nights
9 listings
7.8% of total
4-6 Nights
17 listings
14.7% of total
7-29 Nights
15 listings
12.9% of total
30+ Nights
23 listings
19.8% of total
Key Insights
- The most prevalent minimum stay requirement in Marennes-Hiers-Brouage is 2 Nights, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.8%) caters to monthly stays (30+ nights) in Marennes-Hiers-Brouage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.7% of Marennes-Hiers-Brouage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marennes-Hiers-Brouage.
Marennes-Hiers-Brouage Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
24.6% of total
Moderate
28 listings
24.6% of total
Firm
25 listings
21.9% of total
Strict
33 listings
28.9% of total
Cancellation Policy Insights for Marennes-Hiers-Brouage
- The prevailing Airbnb cancellation policy trend in Marennes-Hiers-Brouage is Strict, used by 28.9% of listings.
- A majority (50.8%) of hosts in Marennes-Hiers-Brouage utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.9% market standard in Marennes-Hiers-Brouage.
- Regularly review your cancellation policy against competitors and market demand shifts in Marennes-Hiers-Brouage.
Marennes-Hiers-Brouage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marennes-Hiers-Brouage
- The overall average booking lead time for vacation rentals in Marennes-Hiers-Brouage is 51 days.
- Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Marennes-Hiers-Brouage.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Marennes-Hiers-Brouage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marennes-Hiers-Brouage (2025)
Amenity Prevalence
Amenity Insights for Marennes-Hiers-Brouage
- Popular amenities like Hot water, Hangers, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marennes-Hiers-Brouage to stay competitive.
Marennes-Hiers-Brouage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marennes-Hiers-Brouage
- The typical guest profile for Airbnb in Marennes-Hiers-Brouage consists of primarily domestic travelers (93%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 93.0% of guests.
- Key international markets include France (93%) and Germany (1.8%).
- Top languages spoken are French (49.9%) followed by English (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marennes-Hiers-Brouage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Laurent-des-Combes | 10 | $3,280 | $600.36 | 19% |
| Saint-Hippolyte | 10 | $2,783 | $224.37 | 36% |
| Bourneau | 11 | $2,758 | $449.27 | 32% |
| Carignan-de-Bordeaux | 41 | $2,545 | $280.65 | 41% |
| Sainte-Florence | 10 | $2,493 | $167.88 | 54% |
| Cénac | 18 | $2,426 | $304.14 | 48% |
| Croix-Chapeau | 12 | $2,393 | $226.32 | 40% |
| Salaunes | 10 | $2,330 | $149.72 | 36% |
| Beautiran | 13 | $2,313 | $211.92 | 31% |
| Cérons | 11 | $2,296 | $211.42 | 40% |