Poitiers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Poitiers in 2025? Explore comprehensive Airbnb analytics for Poitiers, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Poitiers, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 664 active listings.
Whether you're considering an Airbnb investment in Poitiers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Poitiers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Poitiers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Poitiers (2025)
Understanding the monthly revenue variations for Airbnb listings in Poitiers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Poitiers is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Poitiers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,936+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,295 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $819 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $441, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Poitiers
Poitiers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Poitiers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Poitiers:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Poitiers
Average Daily Rate (ADR) Airbnb Trends in Poitiers (2025)
Effective short term rental pricing strategy in Poitiers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Poitiers typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $83 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Poitiers
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Airbnb Seasonality Analysis & Trends in Poitiers (2025)
Peak Season (August, April, May)
- Revenue averages $1,246 per month
- Occupancy rates average 52.7%
- Daily rates average $75
Shoulder Season
- Revenue averages $1,012 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $71
Low Season (January, February, November)
- Revenue drops to average $847 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $69
Seasonality Insights for Poitiers
- The Airbnb seasonality in Poitiers shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Poitiers's highest earning potential, with monthly revenues capable of climbing to $1,336, occupancy reaching a high of 57.4%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $824, occupancy could drop to 37.7%, and ADRs may adjust down to $67.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Poitiers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Poitiers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Poitiers (2025)
Exploring the top neighborhoods for short-term rentals in Poitiers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | Heart of Poitiers, known for its historical architecture and vibrant atmosphere. An essential spot for tourists wanting to explore the city’s rich history and local culture. | Notre-Dame la Grande, Palais de Justice, Place Charles de Gaulle, Musee Sainte-Croix, Poitiers' charming streets |
| Les Couronneries | A popular residential area with easy access to shopping and local amenities. Ideal for families and longer stays. | Shopping centers, Local parks, Schools and community services |
| Le Clain | A serene neighborhood along the river, perfect for those looking for a peaceful stay near nature while still being close to the city center. | Le Clain river walks, Parks, Scenic views |
| Saint-Benoît | A nearby town with a vibrant community and good transport links to Poitiers. Suitable for travelers who prefer a quieter environment. | Saint-Benoît Abbey, Local market, Dining options |
| Aussac-Vauzelle | A suburban neighborhood with residential charm and access to outdoor activities. Great for those looking for a more relaxed travel experience. | Surrounding countryside, Local parks, Recreational facilities |
| Château de la Préfecture | Known for its beautiful surrounding gardens and proximity to historical landmarks, making it ideal for history enthusiasts. | Château de Poitiers, Historic gardens, Nearby cafes and eateries |
| La Gare | Convenient for travelers due to its proximity to the train station and public transport. Excellent for short-term stays and business travelers. | Poitiers Train Station, Local shops, Cafes around the station |
| Montmorillon | A charming town nearby known for its architecture and culture, making it a unique spot for both visitors and Airbnb hosts. | Historic center, Book town atmosphere, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Poitiers (2025)
While Poitiers, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Poitiers to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Poitiers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Poitiersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
And Pop Et Chic, the house!
Private Room • 5 bedrooms
Medieval house in the historic center
Entire Place • 5 bedrooms
Guaranteed Favorite Home
Entire Place • 4 bedrooms
House with swimming pool in Poitiers
Entire Place • 5 bedrooms
Le Clos du Breuil - Villa 15 minutes from Futuroscope
Entire Place • 7 bedrooms
Rare Private Property in Poitiers : large garden
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Poitiers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Poitiers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Janna | 19 | $180,248 | 1097 | 4.55/5.0 |
| Nico | 7 | $153,995 | 1370 | 4.79/5.0 |
| Guillaume | 6 | $133,073 | 68 | 4.99/5.0 |
| Monsieur Conciergerie | 18 | $127,047 | 732 | 4.58/5.0 |
| Daniel | 3 | $126,412 | 610 | 4.83/5.0 |
| Vincent | 3 | $94,756 | 209 | 4.93/5.0 |
| Aurélie | 16 | $94,393 | 628 | 4.38/5.0 |
| Amélie | 8 | $87,467 | 423 | 4.73/5.0 |
| Philippe | 4 | $81,768 | 116 | 4.88/5.0 |
| Anais | 3 | $74,020 | 79 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Poitiers.
Dive Deeper: Advanced Poitiers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Poitiers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPoitiers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Poitiers
- The Poitiers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 664 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Poitiers, Apartment/Condo properties are the most common (65.8%), reflecting the local real estate landscape.
- Houses represent a significant 27.4% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.1%) offer potential for unique stay experiences.
Poitiers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Poitiers
- The dominant room capacity in Poitiers is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.8% of the active Airbnb listings in Poitiers, indicating a high concentration in these sizes.
Poitiers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Poitiers
- The most common guest capacity trend in Poitiers vacation rentals is listings accommodating 2 guests (31.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Poitiers STR market, accounting for 57.7% of listings.
- 18.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Poitiers.
- On average, properties in Poitiers are equipped to host 3.2 guests.
Poitiers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Poitiers
- The most common availability pattern in Poitiers falls within the 271-366 days range, representing 42.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Poitiers (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Poitiers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
246 listings
39.6% of total
2 Nights
212 listings
34.1% of total
3 Nights
24 listings
3.9% of total
4-6 Nights
12 listings
1.9% of total
7-29 Nights
18 listings
2.9% of total
30+ Nights
109 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Poitiers is 1 Night, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Poitiers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Poitiers, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.6% of Poitiers hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Poitiers.
Poitiers Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
210 listings
33.1% of total
Moderate
226 listings
35.6% of total
Firm
82 listings
12.9% of total
Strict
117 listings
18.4% of total
Cancellation Policy Insights for Poitiers
- The prevailing Airbnb cancellation policy trend in Poitiers is Moderate, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (68.7%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.6% market standard in Poitiers.
- Regularly review your cancellation policy against competitors and market demand shifts in Poitiers.
Poitiers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Poitiers
- The overall average booking lead time for vacation rentals in Poitiers is 28 days.
- Guests book furthest in advance for stays during May (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (35 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Poitiers.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Poitiers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Poitiers (2025)
Amenity data is currently unavailable for Poitiers.
Poitiers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Poitiers
- The typical guest profile for Airbnb in Poitiers consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.3% of guests.
- Key international markets include France (88.3%) and United Kingdom (2.5%).
- Top languages spoken are French (45.8%) followed by English (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Poitiers.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Poitiers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Thilouze | 10 | $3,574 | $308.45 | 55% |
| Millançay | 12 | $3,035 | $347.68 | 35% |
| Coteaux-sur-Loire | 20 | $2,966 | $274.28 | 39% |
| Artannes-sur-Indre | 24 | $2,878 | $329.70 | 39% |
| Montrieux-en-Sologne | 13 | $2,718 | $411.51 | 31% |
| Bourneau | 11 | $2,704 | $445.15 | 32% |
| Saint-Hippolyte | 10 | $2,570 | $222.20 | 38% |
| Cellettes | 41 | $2,523 | $264.00 | 40% |
| Maslives | 16 | $2,515 | $276.64 | 39% |
| Nuaillé-d'Aunis | 10 | $2,448 | $365.47 | 38% |