Sainte-Marie-de-Ré Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France
Is Airbnb profitable in Sainte-Marie-de-Ré in 2025? Explore comprehensive Airbnb analytics for Sainte-Marie-de-Ré, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Sainte-Marie-de-Ré, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 387 active listings.
Whether you're considering an Airbnb investment in Sainte-Marie-de-Ré, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sainte-Marie-de-Ré Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sainte-Marie-de-Ré Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sainte-Marie-de-Ré (2025)
Understanding the monthly revenue variations for Airbnb listings in Sainte-Marie-de-Ré is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Marie-de-Ré is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Marie-de-Ré across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,621+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,008 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,096, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sainte-Marie-de-Ré
Sainte-Marie-de-Ré Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sainte-Marie-de-Ré STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Marie-de-Ré:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sainte-Marie-de-Ré
Average Daily Rate (ADR) Airbnb Trends in Sainte-Marie-de-Ré (2025)
Effective short term rental pricing strategy in Sainte-Marie-de-Ré involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Marie-de-Ré typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Sainte-Marie-de-Ré
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Airbnb Seasonality Analysis & Trends in Sainte-Marie-de-Ré (2025)
Peak Season (August, July, September)
- Revenue averages $5,019 per month
- Occupancy rates average 60.6%
- Daily rates average $259
Shoulder Season
- Revenue averages $2,260 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $255
Low Season (January, February, November)
- Revenue drops to average $1,231 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $234
Seasonality Insights for Sainte-Marie-de-Ré
- The Airbnb seasonality in Sainte-Marie-de-Ré shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sainte-Marie-de-Ré's highest earning potential, with monthly revenues capable of climbing to $6,525, occupancy reaching a high of 72.6%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,158, occupancy could drop to 23.3%, and ADRs may adjust down to $227.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Marie-de-Ré.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sainte-Marie-de-Ré seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sainte-Marie-de-Ré (2025)
Exploring the top neighborhoods for short-term rentals in Sainte-Marie-de-Ré? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Flotte | Charming coastal village famous for its historical architecture and picturesque harbor. A great base for visitors wanting to explore the Île de Ré and its natural beauty. | Île de Ré Lighthouse, Market of La Flotte, La Flotte Harbor, La Cible Beach, Rivedoux Plage |
| Saint-Martin-de-Ré | Quaint marina town known for its vibrant nightlife, beautiful old town, and historic fortifications. Offers a mix of culture, dining, and leisure activities. | Fortifications of Saint-Martin, Port of Saint-Martin, Église de Saint-Martin, Bicycle rentals, Sand beaches |
| Rivedoux-Plage | Located at the entrance to Île de Ré, this area has beautiful sandy beaches and a relaxed atmosphere, ideal for families and beachgoers. | Rivedoux Beach, Cetierre Pass, Local seafood restaurants, Water sports rentals, Nature walks |
| Le Bois-Plage-en-Ré | Known for its expansive sandy beaches and beautiful pine forests, this area is perfect for those looking to enjoy the outdoors and beach life. | Bois-Plage Beach, Pine forest trails, Local markets, Water activities, Coastal cycling paths |
| Sainte-Marie-de-Ré | This lovely village combines traditional charm with access to stunning beaches and cycling paths. Perfect for hosting families and couples. | Plage de la Basse Benaie, Centre village, Cycling paths, Local boutiques, Restaurants with local cuisine |
| Les Portes-en-Ré | Exclusively beautiful area known for its nature reserves and charming atmosphere. It attracts visitors seeking tranquility and natural beauty. | Nature reserve, Nearby beaches, Local galleries, Cycling routes, Wildlife watching |
| La Couarde-sur-Mer | Famous for its long beaches and friendly community vibe, it's a popular choice for families and social vacationers. | La Couarde Beach, Local shops, Seasonal festivals, Boat rentals, Cycling paths |
| Saint-Clément-des-Baleines | Secluded and peaceful village known for its stunning landscapes and proximity to nature. Ideal for those looking to escape and relax. | Phare des Baleines, Nature walks, Quiet beaches, Bird watching, Scenic cycle routes |
Understanding Airbnb License Requirements & STR Laws in Sainte-Marie-de-Ré (2025)
While Sainte-Marie-de-Ré, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Marie-de-Ré to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Sainte-Marie-de-Ré (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Marie-de-Rébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House 265 m2, 9 bedrooms, garden, pool, hammam
Entire Place • 9 bedrooms
House with heated pool, 9 people, 4 bedrooms
Entire Place • 4 bedrooms
Villa Sea-from the Beach 350M2 Swimming Pool
Entire Place • 6 bedrooms
Large 5* charming house with heated pool
Entire Place • 4 bedrooms
LARGE MORANDE HOUSE WITH PRIVATE POOL
Entire Place • 4 bedrooms
Character house 170m2 with its 28C° heated pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sainte-Marie-de-Ré (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Marie-de-Ré based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tourkia | 7 | $233,646 | 469 | 4.77/5.0 |
| Yohann | 3 | $166,608 | 42 | 4.88/5.0 |
| Francois | 7 | $160,492 | 52 | 4.82/5.0 |
| Véronique | 3 | $129,542 | 399 | 4.95/5.0 |
| Julie | 1 | $124,850 | 241 | 4.84/5.0 |
| David | 2 | $119,302 | 71 | 4.99/5.0 |
| Majid | 4 | $108,478 | 70 | 4.95/5.0 |
| Taveau | 1 | $107,673 | 11 | 5.00/5.0 |
| Agnes | 3 | $107,272 | 433 | 4.94/5.0 |
| Yann | 2 | $83,947 | 37 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Marie-de-Ré.
Dive Deeper: Advanced Sainte-Marie-de-Ré STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Marie-de-Ré. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSainte-Marie-de-Ré Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sainte-Marie-de-Ré
- The Sainte-Marie-de-Ré Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 387 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sainte-Marie-de-Ré, House properties are the most common (86.6%), reflecting the local real estate landscape.
- Houses represent a significant 86.6% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique, others, unique stays (combined 7.8%) offer potential for unique stay experiences.
Sainte-Marie-de-Ré Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sainte-Marie-de-Ré
- The dominant room capacity in Sainte-Marie-de-Ré is 2 bedrooms listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.4% of the active Airbnb listings in Sainte-Marie-de-Ré, indicating a high concentration in these sizes.
- A significant 51.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sainte-Marie-de-Ré.
Sainte-Marie-de-Ré Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sainte-Marie-de-Ré
- The most common guest capacity trend in Sainte-Marie-de-Ré vacation rentals is listings accommodating 8+ guests (27.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sainte-Marie-de-Ré STR market, accounting for 50.1% of listings.
- 53.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Marie-de-Ré.
- On average, properties in Sainte-Marie-de-Ré are equipped to host 5.3 guests.
Sainte-Marie-de-Ré Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sainte-Marie-de-Ré
- The most common availability pattern in Sainte-Marie-de-Ré falls within the 271-366 days range, representing 59.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sainte-Marie-de-Ré (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sainte-Marie-de-Ré Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
5.7% of total
2 Nights
56 listings
15.2% of total
3 Nights
44 listings
11.9% of total
4-6 Nights
73 listings
19.8% of total
7-29 Nights
72 listings
19.5% of total
30+ Nights
103 listings
27.9% of total
Key Insights
- The most prevalent minimum stay requirement in Sainte-Marie-de-Ré is 30+ Nights, adopted by 27.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.9%) caters to monthly stays (30+ nights) in Sainte-Marie-de-Ré, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.9% of Sainte-Marie-de-Ré hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Marie-de-Ré.
Sainte-Marie-de-Ré Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
4% of total
Super Strict 60 Days
4 listings
1.1% of total
Flexible
34 listings
9% of total
Moderate
51 listings
13.5% of total
Firm
101 listings
26.8% of total
Strict
172 listings
45.6% of total
Cancellation Policy Insights for Sainte-Marie-de-Ré
- The prevailing Airbnb cancellation policy trend in Sainte-Marie-de-Ré is Strict, used by 45.6% of listings.
- A majority (72.4%) of hosts in Sainte-Marie-de-Ré utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.6% market standard in Sainte-Marie-de-Ré.
- With 45.6% using Strict terms, this is a viable option in Sainte-Marie-de-Ré, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Marie-de-Ré.
Sainte-Marie-de-Ré STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sainte-Marie-de-Ré
- The overall average booking lead time for vacation rentals in Sainte-Marie-de-Ré is 60 days.
- Guests book furthest in advance for stays during August (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Sainte-Marie-de-Ré.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Sainte-Marie-de-Ré averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sainte-Marie-de-Ré (2025)
Amenity data is currently unavailable for Sainte-Marie-de-Ré.
Sainte-Marie-de-Ré Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sainte-Marie-de-Ré
- The typical guest profile for Airbnb in Sainte-Marie-de-Ré consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.8% of guests.
- Key international markets include France (75.8%) and United Kingdom (8.5%).
- Top languages spoken are French (43.1%) followed by English (34.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sainte-Marie-de-Ré Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bourneau | 11 | $2,704 | $445.15 | 32% |
| Saint-Hippolyte | 10 | $2,570 | $222.20 | 38% |
| Laillé | 10 | $2,569 | $141.42 | 42% |
| Sainte-Florence | 10 | $2,453 | $170.60 | 53% |
| Nuaillé-d'Aunis | 10 | $2,448 | $365.47 | 38% |
| Le Bois-Plage-en-Ré | 313 | $2,287 | $291.86 | 42% |
| La Flotte | 404 | $2,197 | $246.46 | 45% |
| Vouhé | 10 | $2,182 | $306.98 | 37% |
| Gennes-Longuefuye | 11 | $2,148 | $282.19 | 26% |
| Saint-Georges-des-Coteaux | 11 | $2,143 | $210.95 | 45% |