Ussel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nouvelle-Aquitaine, France

Source: AirROI
Last updated: 2025-11-01

Is Airbnb profitable in Ussel in 2025? Explore comprehensive Airbnb analytics for Ussel, Nouvelle-Aquitaine, France to uncover income potential. This 2025 STR market report for Ussel, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Ussel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ussel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ussel Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$110
The average rental revenue earned for an occupied room per day in Ussel.
Occupancy Rate(?)
35.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,411
Typical annual income for an Airbnb listing in Ussel. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
28.7%
Strong growth (28.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Ussel.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Ussel.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ussel (2025)

Understanding the monthly revenue variations for Airbnb listings in Ussel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ussel is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ussel across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,519+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,434 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $884 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $460, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ussel

Ussel Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ussel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ussel:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ussel

Average Daily Rate (ADR) Airbnb Trends in Ussel (2025)

Effective short term rental pricing strategy in Ussel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ussel typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
  • Typical properties (Median) charge around $83 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in Ussel

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Airbnb Seasonality Analysis & Trends in Ussel (2025)

Peak Season (August, July, June)
  • Revenue averages $1,822 per month
  • Occupancy rates average 48.1%
  • Daily rates average $120
Shoulder Season
  • Revenue averages $1,052 per month
  • Occupancy maintains around 35.6%
  • Daily rates hold near $105
Low Season (January, February, November)
  • Revenue drops to average $802 per month
  • Occupancy decreases to average 32.8%
  • Daily rates adjust to average $98

Seasonality Insights for Ussel

  • The Airbnb seasonality in Ussel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ussel's highest earning potential, with monthly revenues capable of climbing to $2,378, occupancy reaching a high of 58.7%, and ADRs peaking at $124.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $672, occupancy could drop to 27.9%, and ADRs may adjust down to $96.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ussel.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ussel seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ussel (2025)

Exploring the top neighborhoods for short-term rentals in Ussel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
Ussel's vibrant center with shops, cafes, and cultural sites. A perfect hub for tourists looking to explore local history and amenities.
Ussel Castle, Saint-Pierre Church, Museum of Ussel, Local Markets, Cafes and Restaurants
La Vienne
This scenic area near the river offers picturesque views and outdoor activities. Ideal for nature lovers and families.
River Vienne, Walking Trails, Picnic Spots, Fishing Activities, Scenic Views
Parc Naturel Régional de Millevaches
A stunning natural park offering biodiversity and outdoor sports. Great for eco-tourism and attracting nature enthusiasts.
Hiking Trails, Lakes, Wildlife Watching, Cycling Routes, Campsites
Historical District
Rich in history with ancient buildings and charming streets. Draws visitors interested in history and culture.
Medieval Streets, Historical Buildings, Museums, Artisan Shops, Local Crafts
Local Vineyards
Ussel's nearby vineyards offer wine tasting experiences. Ideal for wine lovers looking for unique experiences away from city life.
Wine Tours, Tasting Sessions, Vineyard Walks, Local Produce Market, Scenic Drives
Sports Complex
Home to various sports facilities and events, attracting sports enthusiasts and families.
Stadium, Sports Events, Playgrounds, Winter Sports Facilities, Local Competitions
Cultural Events Venues
Ussel hosts various cultural events throughout the year, attracting visitors for festivals and performances.
Cultural Festivals, Theater, Live Music, Art Exhibitions, Food Festivals
Surrounding Countryside
The beautiful countryside around Ussel perfect for rural getaways and relaxation. Appeals to those looking to escape the city.
Scenic Drives, Countryside Walks, Farm Visits, Local Cuisine Experiences, Nature Retreats

Understanding Airbnb License Requirements & STR Laws in Ussel (2025)

While Ussel, Nouvelle-Aquitaine, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ussel to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 9% licensed listings)

Top Performing Airbnb Properties in Ussel (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Usselbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Gorgeous home in Ussel with WiFi

Gorgeous home in Ussel with WiFi

Entire Place • 4 bedrooms

$42,742
Revenue
33.1%
Occupancy
$273.15
Daily Rate
Entire apartment Ussel 19200

Entire apartment Ussel 19200

Entire Place • 1 bedroom

$28,205
Revenue
88.0%
Occupancy
$83.86
Daily Rate
Very large renovated house with character

Very large renovated house with character

Entire Place • 8 bedrooms

$27,233
Revenue
20.7%
Occupancy
$466.76
Daily Rate
At grandma's

At grandma's

Entire Place • 3 bedrooms

$24,989
Revenue
59.2%
Occupancy
$140.11
Daily Rate
Gîte La Maison Berthe

Gîte La Maison Berthe

Entire Place • 4 bedrooms

$19,604
Revenue
32.5%
Occupancy
$262.98
Daily Rate
Spend the night in a dome in the countryside

Spend the night in a dome in the countryside

Entire Place • 1 bedroom

$17,989
Revenue
39.3%
Occupancy
$134.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ussel (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ussel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Novasol1$42,742144.93/5.0
Fabien1$28,205704.94/5.0
Laurence3$27,4581884.60/5.0
Arlete Et Sébastien2$27,243924.86/5.0
Sylvain1$27,23365.00/5.0
Pierrette1$24,989164.94/5.0
Sophie1$19,604674.88/5.0
Mathilde1$17,9891164.95/5.0
Nico1$13,6491764.90/5.0
Christophe1$13,0545344.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ussel.

Dive Deeper: Advanced Ussel STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ussel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ussel Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ussel

  • The Ussel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ussel, Apartment/Condo properties are the most common (54.5%), reflecting the local real estate landscape.
  • Houses represent a significant 36.4% portion, catering likely to families or larger groups.
  • The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 3.0%) offer potential for unique stay experiences.

Ussel Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ussel

  • The dominant room capacity in Ussel is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 69.7% of the active Airbnb listings in Ussel, indicating a high concentration in these sizes.
  • With over half the market (54.5%) consisting of studios or 1-bedroom units, Ussel is particularly well-suited for individuals or couples.
  • A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ussel.

Ussel Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ussel

  • The most common guest capacity trend in Ussel vacation rentals is listings accommodating 2 guests (30.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Ussel STR market, accounting for 54.5% of listings.
  • 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ussel.
  • On average, properties in Ussel are equipped to host 3.9 guests.

Ussel Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ussel

  • The most common availability pattern in Ussel falls within the 271-366 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ussel (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ussel Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (48.5%)

1 Night

16 listings

48.5% of total

2 Nights (12.1%)

2 Nights

4 listings

12.1% of total

3 Nights (12.1%)

3 Nights

4 listings

12.1% of total

30+ Nights (27.3%)

30+ Nights

9 listings

27.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Ussel is 1 Night, adopted by 48.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (60.6%) of the Ussel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (27.3%) caters to monthly stays (30+ nights) in Ussel, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 48.5% of Ussel hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ussel.

Ussel Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

3% of total

Flexible (42.4%)

Flexible

14 listings

42.4% of total

Moderate (33.3%)

Moderate

11 listings

33.3% of total

Firm (12.1%)

Firm

4 listings

12.1% of total

Strict (9.1%)

Strict

3 listings

9.1% of total

Cancellation Policy Insights for Ussel

  • The prevailing Airbnb cancellation policy trend in Ussel is Flexible, used by 42.4% of listings.
  • The market strongly favors guest-friendly terms, with 75.7% of listings offering Flexible or Moderate policies. This suggests guests in Ussel may expect booking flexibility.
  • Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 42.4% market standard in Ussel.
  • Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ussel.

Ussel STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ussel

  • The overall average booking lead time for vacation rentals in Ussel is 33 days.
  • Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Ussel.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
  • Monitor your own booking lead times against these Ussel averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ussel (2025)

Amenity Prevalence

Amenity Insights for Ussel

  • Essential amenities in Ussel that guests expect include: Hot water, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ussel: Hot water, Heating.
  • Prioritize adding missing essentials: Hot water, Heating.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ussel to stay competitive.

Ussel Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ussel

  • The typical guest profile for Airbnb in Ussel consists of primarily domestic travelers (87%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 86.6% of guests.
  • Key international markets include France (86.6%) and Germany (4%).
  • Top languages spoken are French (41.3%) followed by English (33.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ussel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Saint-Pierre-Roche14$2,256$176.2144%
Souvigny24$2,224$227.4636%
Saint-Victor-la-Rivière20$2,199$173.2943%
Montaigut-le-Blanc17$2,158$166.7942%
Isle23$2,102$187.9752%
Menat15$2,055$173.1037%
La Roque-Gageac41$2,017$202.3648%
Miers17$1,991$182.8247%
Saint-Sauveur-Camprieu11$1,980$212.4040%
Saint-Victurnien12$1,977$145.5248%

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