Mus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Occitania, France
Is Airbnb profitable in Mus in 2025? Explore comprehensive Airbnb analytics for Mus, Occitania, France to uncover income potential. This 2025 STR market report for Mus, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Mus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mus Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mus Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mus (2025)
Understanding the monthly revenue variations for Airbnb listings in Mus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mus is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mus across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,760+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,171 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,582 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $651, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mus
Mus Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mus:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mus
Average Daily Rate (ADR) Airbnb Trends in Mus (2025)
Effective short term rental pricing strategy in Mus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mus typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $267 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Mus
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Airbnb Seasonality Analysis & Trends in Mus (2025)
Peak Season (August, July, June)
- Revenue averages $3,473 per month
- Occupancy rates average 48.3%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,010 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $169
Low Season (January, March, November)
- Revenue drops to average $891 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $163
Seasonality Insights for Mus
- The Airbnb seasonality in Mus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mus's highest earning potential, with monthly revenues capable of climbing to $3,870, occupancy reaching a high of 62.2%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $796, occupancy could drop to 11.3%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mus.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mus seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mus (2025)
Exploring the top neighborhoods for short-term rentals in Mus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Cyprien | A beautiful beach town with stunning Mediterranean views, Saint-Cyprien is popular with tourists looking for a coastal getaway. Its proximity to the beach and various water sports makes it an attractive location. | Saint-Cyprien Plage, Port de Saint-Cyprien, Golf de Saint-Cyprien, Aqualand, Canyoning and Kayaking in Les Gorges de la Frau |
| Carcassonne | Famous for its medieval fortress, Carcassonne attracts history enthusiasts and families. The picturesque castle and charming old town are significant draws for tourists. | Cité de Carcassonne, Château Comtal, Basilica of Saint-Nazaire, Carcassonne Festival, Canal du Midi |
| Collioure | A charming coastal village known for its beautiful harbor, vibrant arts scene, and historic architecture. It is perfect for travelers seeking a quaint, picturesque destination. | Collioure Beach, Château Royal de Collioure, Notre-Dame-des-Anges, Museum of Modern Art, Local vineyards |
| Montpellier | As a vibrant university city with a rich cultural scene, Montpellier is attractive to both tourists and business travelers. Its blend of historic and modern attractions draws diverse visitors. | Place de la Comédie, Montpellier Botanical Garden, Antigone District, Museums and Galleries, Aquarium Mare Nostrum |
| Narbonne | Strategically located near the coast and the countryside, Narbonne offers a mix of culture, history, and nature, making it appealing for a variety of visitors. | Narbonne Cathedral, Canal de la Robine, Archbishops Palace, Les Halles de Narbonne, Beaches of Narbonne-Plage |
| Agde | Known for its beaches and nightlife, Agde attracts younger crowds looking for fun in the sun. The town has a rich history and vibrant tourism sector. | Cap d'Agde Beach, Aqualand Cap d'Agde, Agde Cathedral, Fort de Brescou, Golf Club Cap d'Agde |
| Sete | Sète is famous for its canals, seafood, and cultural festivals. It's a unique town that attracts foodies and arts lovers year-round. | Canal Royal, Mont Saint-Clair, Museum of Fine Arts, Sète Seafood Festival, Theatre de la Mer |
| Gorges du Tarn | Beautiful natural landscapes and adventure tourism make Gorges du Tarn a hot spot for outdoor enthusiasts. Popular for hiking, kayaking, and nature exploration. | Gorges du Tarn, Pont de Montbrun, Caves of Dargilan, Castles of the Gorges, Kayaking on the Tarn River |
Understanding Airbnb License Requirements & STR Laws in Mus (2025)
With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mus. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mus to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 26% licensed listings)
Top Performing Airbnb Properties in Mus (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Musbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Contemporary Villa with Pool
Entire Place • 4 bedrooms
La Maison d 'à Côté - 3 bedroom house and pool
Entire Place • 3 bedrooms
La Villa PAMPA 5 chambres
Entire Place • 5 bedrooms
Les Brézines Clim Terrasse Plancha in the heart of Mus
Entire Place • 2 bedrooms
Independent family home in Occitanie
Entire Place • 2 bedrooms
A/C winemaker house, billiards and terrace
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mus (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 1 | $45,727 | 7 | 5.00/5.0 |
| Agence COCOONR / BOOK&PAY | 1 | $37,914 | 22 | 4.82/5.0 |
| Host #500039861 | 1 | $35,768 | 0 | 0.00/5.0 |
| Clemmus | 1 | $28,577 | 13 | 5.00/5.0 |
| Chibo | 1 | $23,218 | 5 | 5.00/5.0 |
| Laetitia | 2 | $20,309 | 23 | 5.00/5.0 |
| Marie-Alexandra | 1 | $19,117 | 6 | 4.83/5.0 |
| Ida | 1 | $18,400 | 9 | 4.56/5.0 |
| Host #193002097 | 1 | $17,988 | 0 | 0.00/5.0 |
| Aurélien | 1 | $14,275 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mus.
Dive Deeper: Advanced Mus STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMus Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mus
- The Mus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mus, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Mus Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mus
- The dominant room capacity in Mus is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Mus, indicating a high concentration in these sizes.
- A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mus.
Mus Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mus
- The most common guest capacity trend in Mus vacation rentals is listings accommodating 6 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mus STR market, accounting for 52.7% of listings.
- 52.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mus.
- On average, properties in Mus are equipped to host 4.8 guests.
Mus Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mus
- The most common availability pattern in Mus falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mus (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mus Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
26.3% of total
2 Nights
4 listings
21.1% of total
3 Nights
2 listings
10.5% of total
4-6 Nights
4 listings
21.1% of total
7-29 Nights
2 listings
10.5% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mus is 1 Night, adopted by 26.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Mus, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.3% of Mus hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mus.
Mus Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
6.7% of total
Moderate
3 listings
20% of total
Firm
6 listings
40% of total
Strict
5 listings
33.3% of total
Cancellation Policy Insights for Mus
- The prevailing Airbnb cancellation policy trend in Mus is Firm, used by 40% of listings.
- A majority (73.3%) of hosts in Mus utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Mus.
- With 33.3% using Strict terms, this is a viable option in Mus, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mus.
Mus STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mus
- The overall average booking lead time for vacation rentals in Mus is 43 days.
- Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Mus.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Mus averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mus (2025)
Amenity Prevalence
Amenity Insights for Mus
- Popular amenities like TV, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mus to stay competitive.
Mus Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mus
- The typical guest profile for Airbnb in Mus consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.2% of guests.
- Key international markets include France (84.2%) and Switzerland (3.5%).
- Top languages spoken are French (43.8%) followed by English (26.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,150 | $337.56 | 44% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Rupià | 11 | $3,046 | $386.95 | 40% |
| Gordes | 225 | $2,913 | $366.32 | 43% |
| Redessan | 19 | $2,834 | $334.82 | 34% |
| Fontarèches | 11 | $2,802 | $525.31 | 34% |
| Ménerbes | 97 | $2,800 | $453.86 | 41% |
| La Bruguière | 14 | $2,732 | $277.64 | 50% |
| Soyans | 12 | $2,721 | $193.55 | 45% |