La Baule-Escoublac Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Baule-Escoublac in 2025? Explore comprehensive Airbnb analytics for La Baule-Escoublac, Pays de la Loire, France to uncover income potential. This 2025 STR market report for La Baule-Escoublac, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,270 active listings.

Whether you're considering an Airbnb investment in La Baule-Escoublac, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Baule-Escoublac Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Baule-Escoublac Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$151
The average rental revenue earned for an occupied room per day in La Baule-Escoublac.
Occupancy Rate(?)
38.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,237
Typical annual income for an Airbnb listing in La Baule-Escoublac. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.3%
Slight decrease (-3.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in La Baule-Escoublac.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in La Baule-Escoublac.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
1,270
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Baule-Escoublac (2025)

Understanding the monthly revenue variations for Airbnb listings in La Baule-Escoublac is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Baule-Escoublac is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Baule-Escoublac across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,579+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,185 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,228 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $617, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Baule-Escoublac

La Baule-Escoublac Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Baule-Escoublac STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Baule-Escoublac:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Baule-Escoublac

Average Daily Rate (ADR) Airbnb Trends in La Baule-Escoublac (2025)

Effective short term rental pricing strategy in La Baule-Escoublac involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Baule-Escoublac typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
  • Typical properties (Median) charge around $119 per night.
  • Entry-level properties (Bottom 25%) earn around $85 per night.

Average Daily Rate (ADR) Trend by Month in La Baule-Escoublac

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Airbnb Seasonality Analysis & Trends in La Baule-Escoublac (2025)

Peak Season (August, July, May)
  • Revenue averages $2,823 per month
  • Occupancy rates average 52.8%
  • Daily rates average $167
Shoulder Season
  • Revenue averages $1,518 per month
  • Occupancy maintains around 30.2%
  • Daily rates hold near $154
Low Season (January, February, March)
  • Revenue drops to average $929 per month
  • Occupancy decreases to average 24.3%
  • Daily rates adjust to average $143

Seasonality Insights for La Baule-Escoublac

  • The Airbnb seasonality in La Baule-Escoublac shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Baule-Escoublac's highest earning potential, with monthly revenues capable of climbing to $3,472, occupancy reaching a high of 68.7%, and ADRs peaking at $171.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $897, occupancy could drop to 22.7%, and ADRs may adjust down to $141.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Baule-Escoublac.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Baule-Escoublac seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Baule-Escoublac (2025)

Exploring the top neighborhoods for short-term rentals in La Baule-Escoublac? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Baule Beach
Famous for its beautiful sandy beach known as one of the best in France, attracting tourists all summer long. Perfect for those looking to enjoy sun, sea, and sand activities.
La Baule Beach, Thalasso de La Baule, Promenade de La Baule, Casino de La Baule, Pêche à pied
Escoublac
A charming area known for its local atmosphere and proximity to the beach, ideal for families looking for a quieter stay while still being close to La Baule's attractions.
Lake of Escoublac, Local markets, Parks and playgrounds, Cycling paths
La Baule Town Center
Centrally located near shops, restaurants, and cultural attractions. A great choice for tourists who want to be within walking distance of entertainment and services.
La Baule Market, Shops and cafés, Cultural events, Art galleries
Pornichet
Located just next to La Baule, this area offers a mix of beach activities and local charm, popular for those wanting a less touristy experience while still being close to La Baule.
Pornichet Beach, Seafood restaurants, Marina, Local festivals
Avenue du Général de Gaulle
A vibrant street with a variety of shops and eateries, ideal for visitors looking for a lively atmosphere and easy access to amenities.
Shops and boutiques, Cafés, Art exhibitions, Local events
Saint-Nazaire
A larger town nearby with historical interest and additional attractions, perfect for those looking to explore more than just La Baule, but still want quick access to the coast.
SAINTE-ANNE DE LA BAULE, Ecomuseum, Submarine Base, Local markets
Les Pins
A sought-after residential area within La Baule known for its tranquility and lush scenery, appealing to tourists looking for a peaceful retreat close to the beach.
Lush parks, Quiet beaches, Walking paths
Le Croisic
A picturesque nearby port town known for its charm and seafood offerings, ideal for visitors looking to explore the coastal culture and enjoy fresh local cuisine.
Le Croisic Aquarium, Old port, Local markets, Historical sites

Understanding Airbnb License Requirements & STR Laws in La Baule-Escoublac (2025)

Yes, La Baule-Escoublac, Pays de la Loire, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Baule-Escoublac to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 79% licensed listings)

Top Performing Airbnb Properties in La Baule-Escoublac (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Baule-Escoublacbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful Longère between land and sea!

Beautiful Longère between land and sea!

Entire Place • 6 bedrooms

$117,615
Revenue
74.6%
Occupancy
$399.10
Daily Rate
House, 200 m2,16 beds,10 min walk to the sea

House, 200 m2,16 beds,10 min walk to the sea

Entire Place • 6 bedrooms

$109,495
Revenue
26.5%
Occupancy
$965.09
Daily Rate
House 15 minutes walk from the beach

House 15 minutes walk from the beach

Entire Place • 5 bedrooms

$83,324
Revenue
43.1%
Occupancy
$396.05
Daily Rate
Vacation home

Vacation home

Entire Place • 5 bedrooms

$82,391
Revenue
35.2%
Occupancy
$329.33
Daily Rate
Quiet and renovated, sea view, 150 m beach & center

Quiet and renovated, sea view, 150 m beach & center

Entire Place • 5 bedrooms

$75,432
Revenue
65.6%
Occupancy
$335.50
Daily Rate
Family house market and beach on foot La Baule

Family house market and beach on foot La Baule

Entire Place • 4 bedrooms

$73,032
Revenue
59.8%
Occupancy
$311.93
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Baule-Escoublac (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Baule-Escoublac based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fanny Et Amandine142$1,195,8249592.91/5.0
Les Concierges31$816,8033604.19/5.0
L'Équipe Hoomy Conciergerie56$777,0716353.03/5.0
Sarah Les Petites Clefs Bauloi11$301,1293464.43/5.0
Cécilia11$213,8642213.94/5.0
La Conciergerie D’Amélie8$144,6103534.91/5.0
Gladys Audrey4$125,2071354.83/5.0
Julie1$117,615305.00/5.0
Société1$109,495174.94/5.0
Alice Pauline Et Vanessa16$95,260601.66/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Baule-Escoublac.

Dive Deeper: Advanced La Baule-Escoublac STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Baule-Escoublac. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Baule-Escoublac Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Baule-Escoublac

  • The La Baule-Escoublac Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 1,270 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Baule-Escoublac, Apartment/Condo properties are the most common (71.1%), reflecting the local real estate landscape.
  • Houses represent a significant 26.5% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique, others (combined 2.3%) offer potential for unique stay experiences.

La Baule-Escoublac Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Baule-Escoublac

  • The dominant room capacity in La Baule-Escoublac is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in La Baule-Escoublac, indicating a high concentration in these sizes.
  • A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Baule-Escoublac.

La Baule-Escoublac Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Baule-Escoublac

  • The most common guest capacity trend in La Baule-Escoublac vacation rentals is listings accommodating 4 guests (40.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the La Baule-Escoublac STR market, accounting for 57.4% of listings.
  • 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Baule-Escoublac.
  • On average, properties in La Baule-Escoublac are equipped to host 4.5 guests.

La Baule-Escoublac Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Baule-Escoublac

  • The most common availability pattern in La Baule-Escoublac falls within the 271-366 days range, representing 59.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in La Baule-Escoublac (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Baule-Escoublac Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (7.6%)

1 Night

91 listings

7.6% of total

2 Nights (27%)

2 Nights

325 listings

27% of total

3 Nights (22%)

3 Nights

265 listings

22% of total

4-6 Nights (17.7%)

4-6 Nights

213 listings

17.7% of total

7-29 Nights (11.9%)

7-29 Nights

143 listings

11.9% of total

30+ Nights (13.9%)

30+ Nights

168 listings

13.9% of total

Key Insights

  • The most prevalent minimum stay requirement in La Baule-Escoublac is 2 Nights, adopted by 27% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13.9%) caters to monthly stays (30+ nights) in La Baule-Escoublac, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 27% of La Baule-Escoublac hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Baule-Escoublac.

La Baule-Escoublac Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

40 listings

3.8% of total

Flexible (13.3%)

Flexible

141 listings

13.3% of total

Moderate (23.3%)

Moderate

247 listings

23.3% of total

Firm (23.3%)

Firm

247 listings

23.3% of total

Strict (36.4%)

Strict

387 listings

36.4% of total

Cancellation Policy Insights for La Baule-Escoublac

  • The prevailing Airbnb cancellation policy trend in La Baule-Escoublac is Strict, used by 36.4% of listings.
  • A majority (59.7%) of hosts in La Baule-Escoublac utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 36.4% market standard in La Baule-Escoublac.
  • With 36.4% using Strict terms, this is a viable option in La Baule-Escoublac, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Baule-Escoublac.

La Baule-Escoublac STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Baule-Escoublac

  • The overall average booking lead time for vacation rentals in La Baule-Escoublac is 55 days.
  • Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in La Baule-Escoublac.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
  • Monitor your own booking lead times against these La Baule-Escoublac averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Baule-Escoublac (2025)

Amenity Prevalence

Amenity Insights for La Baule-Escoublac

  • Essential amenities in La Baule-Escoublac that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for La Baule-Escoublac: Kitchen, Heating.
  • Prioritize adding missing essentials: Kitchen, Heating.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Baule-Escoublac to stay competitive.

La Baule-Escoublac Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Baule-Escoublac

  • The typical guest profile for Airbnb in La Baule-Escoublac consists of primarily domestic travelers (92%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 92.4% of guests.
  • Key international markets include France (92.4%) and United Kingdom (1.4%).
  • Top languages spoken are French (48%) followed by English (33.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Baule-Escoublac Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Le Bois-Plage-en-Ré303$2,528$284.6345%
Sainte-Florence10$2,445$233.7846%
La Flotte396$2,382$236.5346%
Île-de-Bréhat46$2,254$221.5245%
La Couarde-sur-Mer218$2,188$259.2341%
Le Parc13$2,138$173.3143%
Ombrée d'Anjou21$2,063$213.6335%
Lanmodez19$2,050$219.9342%
Île-aux-Moines98$2,048$236.1842%
Laillé12$2,046$116.6537%

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