Le Pouliguen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Le Pouliguen in 2025? Explore comprehensive Airbnb analytics for Le Pouliguen, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Le Pouliguen, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 318 active listings.

Whether you're considering an Airbnb investment in Le Pouliguen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Le Pouliguen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Le Pouliguen Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$152
The average rental revenue earned for an occupied room per day in Le Pouliguen.
Occupancy Rate(?)
36.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,928
Typical annual income for an Airbnb listing in Le Pouliguen. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.7%
Slight decrease (-9.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Le Pouliguen.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Le Pouliguen.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
318
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Le Pouliguen (2025)

Understanding the monthly revenue variations for Airbnb listings in Le Pouliguen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Pouliguen is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Pouliguen across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,930 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,102 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $624, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Le Pouliguen

Le Pouliguen Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Le Pouliguen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Pouliguen:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Le Pouliguen

Average Daily Rate (ADR) Airbnb Trends in Le Pouliguen (2025)

Effective short term rental pricing strategy in Le Pouliguen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Pouliguen typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
  • Typical properties (Median) charge around $117 per night.
  • Entry-level properties (Bottom 25%) earn around $86 per night.

Average Daily Rate (ADR) Trend by Month in Le Pouliguen

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Airbnb Seasonality Analysis & Trends in Le Pouliguen (2025)

Peak Season (August, July, September)
  • Revenue averages $2,506 per month
  • Occupancy rates average 54.4%
  • Daily rates average $152
Shoulder Season
  • Revenue averages $1,285 per month
  • Occupancy maintains around 30.9%
  • Daily rates hold near $157
Low Season (January, February, November)
  • Revenue drops to average $1,035 per month
  • Occupancy decreases to average 27.0%
  • Daily rates adjust to average $146

Seasonality Insights for Le Pouliguen

  • The Airbnb seasonality in Le Pouliguen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Le Pouliguen's highest earning potential, with monthly revenues capable of climbing to $3,422, occupancy reaching a high of 68.9%, and ADRs peaking at $173.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $923, occupancy could drop to 23.7%, and ADRs may adjust down to $142.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Pouliguen.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Le Pouliguen seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Le Pouliguen (2025)

Exploring the top neighborhoods for short-term rentals in Le Pouliguen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plage de la Baie
A scenic beach area in Le Pouliguen known for its sandy shores and family-friendly atmosphere. It's perfect for tourists looking for leisure activities and water sports.
Beachfront promenade, Watersports rentals, Family-friendly parks, Restaurants with sea views, Sunbathing spots
Port de La Turballe
A vibrant port area that attracts visitors with its seafood market and picturesque harbor. Great for tourists interested in local culture and seafood cuisine.
Fishing harbor, Seafood restaurants, Boat tours, Local markets, Waterfront views
Les Noës
A quieter residential area that offers a peaceful retreat while still being close to the beaches. Ideal for those looking for relaxing stays away from the hustle and bustle.
Nature trails, Parks, Local shops, Community events, Nearby beaches
Saint-Michel-Chef-Chef
Just a short drive from Le Pouliguen, this area is popular for its sandy beaches and family activities. A favorite spot for families and tourists alike.
Sandy beaches, Beach clubs, Family fun parks, Cycle paths, Local fairs
Quiberon
Known for its stunning coastline and scenic landscapes, Quiberon is a popular destination for tourists looking to explore the beauty of the French Atlantic coast.
Coastal trails, Seaview restaurants, Marine activities, Wild beaches, Local historical sites
Batz-sur-Mer
A charming seaside village with a laid-back vibe, known for its beautiful beaches and hiking trails. Perfect for nature lovers and those seeking tranquility.
Beach areas, Nature reserves, Walking paths, Cafés and local shops, Scenic viewpoints
La Baule-Escoublac
Famous for its beautiful beach and vibrant nightlife, La Baule is a hotspot for tourists looking for luxury and entertainment in a stunning setting.
La Baule beach, Nightclubs, Upscale restaurants, Shopping streets, Spa centers
Piriac-sur-Mer
A picturesque coastal town that offers a unique blend of beaches and historic charm, ideal for tourists interested in both relaxation and exploration.
Historic town center, Seafront promenades, Art galleries, Local festivals, Beautiful coastline

Understanding Airbnb License Requirements & STR Laws in Le Pouliguen (2025)

While Le Pouliguen, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Le Pouliguen to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Le Pouliguen (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Pouliguenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa front de mer "Bel Horizon"

Villa front de mer "Bel Horizon"

Entire Place • 4 bedrooms

$71,918
Revenue
40.1%
Occupancy
$642.27
Daily Rate
Close to the beach and the center of Pouliguen: everything within walking distance

Close to the beach and the center of Pouliguen: everything within walking distance

Entire Place • 4 bedrooms

$56,926
Revenue
67.8%
Occupancy
$213.02
Daily Rate
Family home 100 m from the wild coast

Family home 100 m from the wild coast

Entire Place • 5 bedrooms

$54,029
Revenue
32.0%
Occupancy
$470.99
Daily Rate
Maison de famille vue mer,  pointe de Penchâteau.

Maison de famille vue mer, pointe de Penchâteau.

Entire Place • 6 bedrooms

$48,611
Revenue
22.2%
Occupancy
$634.53
Daily Rate
Beach and wild coast 80 m, ocean setting.

Beach and wild coast 80 m, ocean setting.

Entire Place • 3 bedrooms

$48,357
Revenue
69.1%
Occupancy
$320.65
Daily Rate
Renovated old house, garden 80 m from the beach

Renovated old house, garden 80 m from the beach

Entire Place • 4 bedrooms

$47,178
Revenue
37.0%
Occupancy
$401.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Le Pouliguen (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Le Pouliguen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
L'Équipe Hoomy Conciergerie14$138,0621314.63/5.0
E.C Conciergerie12$125,4712154.75/5.0
Fanny Et Amandine10$93,385254.67/5.0
Rozenn2$74,704795.00/5.0
Victoria1$71,91895.00/5.0
Marie-Laure1$56,926574.96/5.0
Stéphane3$55,512165.00/5.0
Jacques1$54,02944.50/5.0
Alexandra2$53,070214.90/5.0
Laurence2$49,007424.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Pouliguen.

Dive Deeper: Advanced Le Pouliguen STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Pouliguen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Le Pouliguen Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Le Pouliguen

  • The Le Pouliguen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 318 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Le Pouliguen, Apartment/Condo properties are the most common (51.3%), reflecting the local real estate landscape.
  • Houses represent a significant 45.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.

Le Pouliguen Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Le Pouliguen

  • The dominant room capacity in Le Pouliguen is 2 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 58.2% of the active Airbnb listings in Le Pouliguen, indicating a high concentration in these sizes.
  • A significant 32.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Le Pouliguen.

Le Pouliguen Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Le Pouliguen

  • The most common guest capacity trend in Le Pouliguen vacation rentals is listings accommodating 4 guests (32.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Le Pouliguen STR market, accounting for 50.7% of listings.
  • 39.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Pouliguen.
  • On average, properties in Le Pouliguen are equipped to host 4.9 guests.

Le Pouliguen Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Le Pouliguen

  • The most common availability pattern in Le Pouliguen falls within the 271-366 days range, representing 62.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Le Pouliguen (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Le Pouliguen Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.6%)

1 Night

14 listings

4.6% of total

2 Nights (28.2%)

2 Nights

86 listings

28.2% of total

3 Nights (15.1%)

3 Nights

46 listings

15.1% of total

4-6 Nights (13.8%)

4-6 Nights

42 listings

13.8% of total

7-29 Nights (12.5%)

7-29 Nights

38 listings

12.5% of total

30+ Nights (25.9%)

30+ Nights

79 listings

25.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Le Pouliguen is 2 Nights, adopted by 28.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (25.9%) caters to monthly stays (30+ nights) in Le Pouliguen, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 28.2% of Le Pouliguen hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 25.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Pouliguen.

Le Pouliguen Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

14 listings

4.5% of total

Flexible (18.6%)

Flexible

58 listings

18.6% of total

Moderate (24.7%)

Moderate

77 listings

24.7% of total

Firm (23.7%)

Firm

74 listings

23.7% of total

Strict (28.5%)

Strict

89 listings

28.5% of total

Cancellation Policy Insights for Le Pouliguen

  • The prevailing Airbnb cancellation policy trend in Le Pouliguen is Strict, used by 28.5% of listings.
  • A majority (52.2%) of hosts in Le Pouliguen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 28.5% market standard in Le Pouliguen.
  • Regularly review your cancellation policy against competitors and market demand shifts in Le Pouliguen.

Le Pouliguen STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Le Pouliguen

  • The overall average booking lead time for vacation rentals in Le Pouliguen is 41 days.
  • Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Le Pouliguen.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
  • Monitor your own booking lead times against these Le Pouliguen averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Le Pouliguen (2025)

Amenity data is currently unavailable for Le Pouliguen.

Le Pouliguen Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Le Pouliguen

  • The typical guest profile for Airbnb in Le Pouliguen consists of primarily domestic travelers (92%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 91.9% of guests.
  • Key international markets include France (91.9%) and United Kingdom (1.8%).
  • Top languages spoken are French (46.6%) followed by English (33.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Le Pouliguen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laillé10$2,569$141.4242%
Sainte-Florence10$2,453$170.6053%
Le Bois-Plage-en-Ré313$2,287$291.8642%
La Flotte404$2,197$246.4645%
Le Parc13$2,182$255.0740%
Île-de-Bréhat48$2,114$225.4544%
Caden26$2,105$203.9442%
Lanmodez20$2,089$209.9338%
Servon11$2,028$228.2643%
Croix-Chapeau14$2,008$215.5742%

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