Pornichet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Pornichet in 2025? Explore comprehensive Airbnb analytics for Pornichet, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Pornichet, based on AirROI data from November 2024 to October 2025, reveals key trends in the market of 650 active listings.
Whether you're considering an Airbnb investment in Pornichet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pornichet Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pornichet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pornichet (2025)
Understanding the monthly revenue variations for Airbnb listings in Pornichet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pornichet is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pornichet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,632+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,216 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,278 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $677, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pornichet
Pornichet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pornichet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pornichet:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pornichet
Average Daily Rate (ADR) Airbnb Trends in Pornichet (2025)
Effective short term rental pricing strategy in Pornichet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pornichet typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $302+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Pornichet
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Airbnb Seasonality Analysis & Trends in Pornichet (2025)
Peak Season (August, July, September)
- Revenue averages $2,923 per month
- Occupancy rates average 54.0%
- Daily rates average $174
Shoulder Season
- Revenue averages $1,470 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $157
Low Season (January, February, March)
- Revenue drops to average $1,085 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $153
Seasonality Insights for Pornichet
- The Airbnb seasonality in Pornichet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pornichet's highest earning potential, with monthly revenues capable of climbing to $3,957, occupancy reaching a high of 69.6%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $933, occupancy could drop to 26.0%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pornichet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pornichet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pornichet (2025)
Exploring the top neighborhoods for short-term rentals in Pornichet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Pornichet | A popular beach destination known for its sandy shores and vibrant promenade. Attracts families and sun seekers with activities available during the summer. | Plage de Pornichet, Promenade de la Plage, Casino de Pornichet, Surf lessons, Beach volleyball, Restaurants and cafes along the shore |
| Centre-ville | The heart of Pornichet with shops, restaurants, and local markets. It offers a genuine French experience and is a hub for both locals and tourists. | Local boutiques, Marché de Pornichet (market), Cafés and bistros, Art galleries, Cultural events and festivals |
| Baie de La Baule | Renowned for its stunning bay views, this area combines natural beauty with upscale dining and shopping. It attracts a more affluent clientele and offers luxury stays. | La Baule beach, Thalasso therapy centers, Luxury shops, Water sports, Historical architecture |
| Presqu'île de Guérande | This area features beautiful landscapes and is close to the historic town of Guérande. Ideal for nature lovers and those looking to explore culture and history. | Salt marshes, Guérande salt flats, Medieval city of Guérande, Nature trails, Wildlife observing |
| Côte d'Amour | A scenic coastal area known for its stunning views and outdoor activities like hiking and cycling. Attractive for those who love nature and the outdoors. | Hiking trails, Cycling paths, Panoramic viewpoints, Coastal cliffs, Beach access |
| La Baule-Escoublac | Adjacent to Pornichet, this area offers a mix of beach life and local culture, and is known for its beautiful villas and lush gardens. Popular with families and events. | La Baule beach, Festival events, Botanical garden, Fine dining restaurants, Family-friendly activities |
| Tennis Club de Pornichet | A sports-focused area attracting tennis enthusiasts and hosting various tennis events. Appeals to sports-minded tourists and local players. | Tennis courts, Coaching services, Tennis tournaments, Nearby parks, Cafés for relaxing |
| Port de Pornichet | A charming harbor area popular with boaters and seafood lovers. Great for those interested in maritime activities and local seafood cuisine. | Boat rentals, Seafood restaurants, Harbor views, Fishing activities, Market stalls |
Understanding Airbnb License Requirements & STR Laws in Pornichet (2025)
Yes, Pornichet, Pays de la Loire, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pornichet to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 75% licensed listings)
Top Performing Airbnb Properties in Pornichet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pornichetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea-facing Villa Le Ker Breton
Entire Place • 5 bedrooms
House with pool and 300 m from beach
Entire Place • 4 bedrooms
Family duplex facing the sea, direct beach
Entire Place • 4 bedrooms
Contemporary house with pool, 400 m walk to the beach.
Entire Place • 4 bedrooms
Villa Bonheur Pool Pétanque & Family Time
Entire Place • 4 bedrooms
Elegant pine villa pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pornichet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pornichet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Les Concierges | 8 | $262,027 | 77 | 4.75/5.0 |
| L'Équipe Hoomy Conciergerie | 17 | $258,730 | 96 | 4.61/5.0 |
| Herve | 7 | $168,334 | 159 | 4.94/5.0 |
| Jérome | 8 | $121,326 | 169 | 4.87/5.0 |
| Guestadom | 5 | $105,281 | 83 | 4.47/5.0 |
| Fanny Et Amandine | 12 | $95,716 | 117 | 4.66/5.0 |
| Cécilia | 4 | $89,860 | 123 | 4.83/5.0 |
| Gilles | 3 | $85,371 | 342 | 4.96/5.0 |
| Herve | 1 | $75,049 | 43 | 4.95/5.0 |
| Elise | 1 | $71,233 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pornichet.
Dive Deeper: Advanced Pornichet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pornichet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPornichet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pornichet
- The Pornichet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 650 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pornichet, Apartment/Condo properties are the most common (62.6%), reflecting the local real estate landscape.
- Houses represent a significant 34.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.1%) offer potential for unique stay experiences.
Pornichet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pornichet
- The dominant room capacity in Pornichet is 1 bedroom listings, making up 33.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.9% of the active Airbnb listings in Pornichet, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pornichet.
Pornichet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pornichet
- The most common guest capacity trend in Pornichet vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pornichet STR market, accounting for 53.7% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pornichet.
- On average, properties in Pornichet are equipped to host 4.4 guests.
Pornichet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pornichet
- The most common availability pattern in Pornichet falls within the 271-366 days range, representing 61.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pornichet (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pornichet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
63 listings
9.7% of total
2 Nights
72 listings
11.1% of total
3 Nights
50 listings
7.7% of total
4-6 Nights
105 listings
16.2% of total
7-29 Nights
49 listings
7.6% of total
30+ Nights
310 listings
47.8% of total
Key Insights
- The most prevalent minimum stay requirement in Pornichet is 30+ Nights, adopted by 47.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.8%) caters to monthly stays (30+ nights) in Pornichet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.8% of Pornichet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pornichet.
Pornichet Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
0.2% of total
Super Strict 30 Days
13 listings
2% of total
Flexible
93 listings
14.4% of total
Moderate
185 listings
28.6% of total
Firm
224 listings
34.7% of total
Strict
130 listings
20.1% of total
Cancellation Policy Insights for Pornichet
- The prevailing Airbnb cancellation policy trend in Pornichet is Firm, used by 34.7% of listings.
- A majority (54.8%) of hosts in Pornichet utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.7% market standard in Pornichet.
- Regularly review your cancellation policy against competitors and market demand shifts in Pornichet.
Pornichet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pornichet
- The overall average booking lead time for vacation rentals in Pornichet is 49 days.
- Guests book furthest in advance for stays during August (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Pornichet.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Pornichet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pornichet (2025)
Amenity Prevalence
Amenity Insights for Pornichet
- Essential amenities in Pornichet that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pornichet: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pornichet to stay competitive.
Pornichet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pornichet
- The typical guest profile for Airbnb in Pornichet consists of primarily domestic travelers (92%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 91.9% of guests.
- Key international markets include France (91.9%) and United Kingdom (1.5%).
- Top languages spoken are French (46.4%) followed by English (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pornichet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Donges | 10 | $4,487 | $328.12 | 48% |
| Laillé | 10 | $2,861 | $154.36 | 48% |
| Sainte-Florence | 10 | $2,762 | $181.46 | 54% |
| Le Bois-Plage-en-Ré | 307 | $2,570 | $321.46 | 40% |
| Croix-Chapeau | 11 | $2,511 | $214.29 | 38% |
| Caden | 25 | $2,491 | $216.62 | 39% |
| Lanmodez | 19 | $2,439 | $227.67 | 41% |
| Servon | 11 | $2,397 | $238.60 | 47% |
| La Flotte | 401 | $2,365 | $247.82 | 43% |
| Île-de-Bréhat | 48 | $2,364 | $246.63 | 43% |