Saint-Mars-la-Brière Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Saint-Mars-la-Brière in 2025? Explore comprehensive Airbnb analytics for Saint-Mars-la-Brière, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Saint-Mars-la-Brière, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Saint-Mars-la-Brière, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Mars-la-Brière Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Mars-la-Brière Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Mars-la-Brière (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Mars-la-Brière is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Mars-la-Brière is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Mars-la-Brière across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,209+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,536 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $683 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $403, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Mars-la-Brière
Saint-Mars-la-Brière Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Mars-la-Brière STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Mars-la-Brière:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Mars-la-Brière
Average Daily Rate (ADR) Airbnb Trends in Saint-Mars-la-Brière (2025)
Effective short term rental pricing strategy in Saint-Mars-la-Brière involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Mars-la-Brière typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Mars-la-Brière
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Airbnb Seasonality Analysis & Trends in Saint-Mars-la-Brière (2025)
Peak Season (June, August, March)
- Revenue averages $1,801 per month
- Occupancy rates average 41.5%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,087 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $157
Low Season (January, October, November)
- Revenue drops to average $725 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $147
Seasonality Insights for Saint-Mars-la-Brière
- The Airbnb seasonality in Saint-Mars-la-Brière shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Mars-la-Brière's highest earning potential, with monthly revenues capable of climbing to $2,869, occupancy reaching a high of 46.7%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $618, occupancy could drop to 24.4%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Mars-la-Brière.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Mars-la-Brière seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Mars-la-Brière (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Mars-la-Brière? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Haute Durière | A tranquil residential area with proximity to outdoor activities. Ideal for families and nature lovers seeking a peaceful retreat yet close enough to local amenities. | Château de Saint-Mars-la-Brière, Local hiking trails, Le parc des sports, Authentic French bakeries |
| Saint-Mars Village Center | The heart of Saint-Mars-la-Brière, offering local markets, cafes, and a sense of community. Great for travelers wanting to experience local culture and lifestyle. | Local market, Café de la Place, Historical walking trails, Community events |
| Cohiniac | A picturesque village surrounding nature, suitable for weekend getaways or longer stays with family. Known for its scenic landscapes and serenity. | Lac de la Vallée, Vineyard tours, Nature reserves |
| Beaumont-sur-Sarthe | Nearby town with rich history and charm. Attracts visitors looking to experience small-town French life, while being close to larger cities in the region. | Beaumont Castle, Sarthe River, Historical Museum |
| La Charnie | A beautiful natural park area offering extensive outdoor activities like hiking and biking. Perfect for adventure seekers and nature enthusiasts. | Charnie National Forest, Outdoor sports, Camping areas |
| Torcy | A small village with beautiful landscapes and quiet surroundings, ideal for those wanting a getaway from urban life. Popular among travelers looking for relaxation. | Torcy Lake, Countryside trails, Rural events |
| Saint-Ouen-des-Toits | A quaint village close to larger attractions, known for its serene environment and close-knit community, attractive for those looking for rural charm. | Church of Saint Ouen, Local crafts shops, Countryside walks |
| Sillé-le-Philippe | Known for its nature-based activities and beautiful park, offering a perfect balance between relaxation and adventure for visitors who appreciate the outdoors. | Sillé-Plage, Nature trails, Adventure parks |
Understanding Airbnb License Requirements & STR Laws in Saint-Mars-la-Brière (2025)
While Saint-Mars-la-Brière, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Mars-la-Brière to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Saint-Mars-la-Brière (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Mars-la-Brièrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Wooden Chalet
Entire Place • 1 bedroom
BIG COUNTRY HOUSE
Entire Place • 1 bedroom
Room with mezzanine and private bathroom.
Private Room • N/A
Maison à 15min du circuit
Entire Place • 2 bedrooms
Studio in an outbuilding
Entire Place • N/A
Chambre privée dans maison.
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Mars-la-Brière (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Mars-la-Brière based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pauline | 1 | $28,555 | 234 | 5.00/5.0 |
| Graffin | 1 | $20,042 | 31 | 4.61/5.0 |
| Virginie | 1 | $19,019 | 10 | 5.00/5.0 |
| Host #510580235 | 1 | $14,370 | 0 | N/A/5.0 |
| Aurore | 1 | $11,328 | 22 | 5.00/5.0 |
| Chantal | 2 | $9,896 | 27 | 4.92/5.0 |
| Host #132465291 | 1 | $8,676 | 2 | N/A/5.0 |
| Annick | 1 | $7,209 | 70 | 4.71/5.0 |
| Host #187283911 | 1 | $7,006 | 3 | 5.00/5.0 |
| Céline | 1 | $6,651 | 76 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Mars-la-Brière.
Dive Deeper: Advanced Saint-Mars-la-Brière STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Mars-la-Brière. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Mars-la-Brière Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Mars-la-Brière
- The Saint-Mars-la-Brière Airbnb market composition is heavily skewed towards Private Room listings, which make up 56.5% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Mars-la-Brière, House properties are the most common (87%), reflecting the local real estate landscape.
- Houses represent a significant 87% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Saint-Mars-la-Brière Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Mars-la-Brière
- The dominant room capacity in Saint-Mars-la-Brière is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.5% of the active Airbnb listings in Saint-Mars-la-Brière, indicating a high concentration in these sizes.
Saint-Mars-la-Brière Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Mars-la-Brière
- The most common guest capacity trend in Saint-Mars-la-Brière vacation rentals is listings accommodating 2 guests (21.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saint-Mars-la-Brière STR market, accounting for 39.1% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Mars-la-Brière.
- On average, properties in Saint-Mars-la-Brière are equipped to host 2.8 guests.
Saint-Mars-la-Brière Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Mars-la-Brière
- The most common availability pattern in Saint-Mars-la-Brière falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint-Mars-la-Brière (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Mars-la-Brière Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
60.9% of total
2 Nights
9 listings
39.1% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Mars-la-Brière is 1 Night, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Saint-Mars-la-Brière Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.9% of Saint-Mars-la-Brière hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Mars-la-Brière.
Saint-Mars-la-Brière Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
47.1% of total
Moderate
7 listings
41.2% of total
Firm
2 listings
11.8% of total
Cancellation Policy Insights for Saint-Mars-la-Brière
- The prevailing Airbnb cancellation policy trend in Saint-Mars-la-Brière is Flexible, used by 47.1% of listings.
- The market strongly favors guest-friendly terms, with 88.3% of listings offering Flexible or Moderate policies. This suggests guests in Saint-Mars-la-Brière may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.1% market standard in Saint-Mars-la-Brière.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Mars-la-Brière.
Saint-Mars-la-Brière STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Mars-la-Brière
- The overall average booking lead time for vacation rentals in Saint-Mars-la-Brière is 53 days.
- Guests book furthest in advance for stays during May (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Saint-Mars-la-Brière.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Mars-la-Brière averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Mars-la-Brière (2025)
Amenity Prevalence
Amenity Insights for Saint-Mars-la-Brière
- Essential amenities in Saint-Mars-la-Brière that guests expect include: Wifi, Free parking on premises, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Mars-la-Brière: Wifi, Free parking on premises, Kitchen, Heating.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Mars-la-Brière to stay competitive.
Saint-Mars-la-Brière Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Mars-la-Brière
- The typical guest profile for Airbnb in Saint-Mars-la-Brière consists of primarily domestic travelers (94%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 94.0% of guests.
- Key international markets include France (94%) and Belgium (1.2%).
- Top languages spoken are French (56%) followed by English (28.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Mars-la-Brière Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 13 | $4,115 | $273.09 | 46% |
| La Couture-Boussey | 12 | $3,657 | $397.36 | 30% |
| Luneray | 13 | $3,538 | $598.01 | 38% |
| Thilouze | 10 | $3,326 | $308.59 | 54% |
| Millançay | 11 | $3,313 | $364.98 | 36% |
| Caumont | 12 | $3,112 | $300.91 | 46% |
| Unverre | 10 | $3,057 | $306.53 | 35% |
| Coteaux-sur-Loire | 20 | $3,023 | $272.16 | 40% |
| Artannes-sur-Indre | 22 | $2,921 | $338.90 | 40% |
| Saint-Étienne-la-Thillaye | 24 | $2,897 | $345.50 | 35% |