Saint-Nazaire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Saint-Nazaire in 2025? Explore comprehensive Airbnb analytics for Saint-Nazaire, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Saint-Nazaire, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 646 active listings.
Whether you're considering an Airbnb investment in Saint-Nazaire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Nazaire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Nazaire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Nazaire (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Nazaire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Nazaire is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Nazaire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,691 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,015 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Nazaire
Saint-Nazaire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Nazaire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Nazaire:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Nazaire
Average Daily Rate (ADR) Airbnb Trends in Saint-Nazaire (2025)
Effective short term rental pricing strategy in Saint-Nazaire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Nazaire typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Nazaire
Get Live Saint-Nazaire Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Saint-Nazaire (2025)
Peak Season (August, July, June)
- Revenue averages $1,815 per month
- Occupancy rates average 55.4%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,272 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $93
Low Season (January, February, March)
- Revenue drops to average $869 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $91
Seasonality Insights for Saint-Nazaire
- The Airbnb seasonality in Saint-Nazaire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Nazaire's highest earning potential, with monthly revenues capable of climbing to $2,051, occupancy reaching a high of 66.3%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $775, occupancy could drop to 36.6%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Nazaire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Nazaire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Nazaire (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Nazaire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-Ville | Saint-Nazaire's city center is bustling with shops, restaurants, and local culture. It's an essential location for visitors wanting to explore the city's amenities and attractions close by. | Escal'Atlantic, Saint-Nazaire submersible, the Architecture and Heritage House, local markets, cinemas, restaurants |
| La Baule-Escoublac | Neighborhood adjacent to Saint-Nazaire known for its stunning beaches and resorts. It's perfect for those looking for seaside leisure and high-end tourism. | La Baule Beach, the Thalassotherapy Centre, Golf International Barrière, La Baule's famous promenade, restaurants and beach clubs |
| Saint-Marc | A lively residential area with proximity to both the city and the coast. Attracts families and travelers looking for a local experience with easy access to nature. | the park of Saint-Marc, seaside cliffs, parks and walking trails, local shops |
| Pornichet | Close to Saint-Nazaire, it offers beautiful beaches and a charming marina. A quiet area perfect for guests seeking a relaxing escape by the sea. | Pornichet Beach, the marina, water sports activities, local seafood restaurants |
| Piriac-sur-Mer | A charming coastal village near Saint-Nazaire known for its picturesque scenery and calm atmosphere. Ideal for travelers seeking a tranquil retreat. | beaches, quaint harbor, local art scenes, beautiful coastal hikes |
| Saint-Joachim | Located near the Brière Regional Natural Park, this area offers breath-taking nature and opportunities for outdoor activities, attracting nature lovers and adventurers. | Brière Natural Park, hiking and biking trails, eco-tourism activities |
| Trignac | An industrial suburb of Saint-Nazaire that offers affordable accommodation options and can attract visitors interested in local industry and culture. | local historical sites, industrial tours, proximity to transportation links |
| Les Moutiers-en-Retz | This area provides a more rural vibe with proximity to the coast, popular among guests looking for nature and tranquility. | local beaches, seaside villages, countryside walks |
Understanding Airbnb License Requirements & STR Laws in Saint-Nazaire (2025)
While Saint-Nazaire, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Nazaire to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Saint-Nazaire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Nazairebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family Oasis with Swimming Pool 5mn from the Beaches
Entire Place • 6 bedrooms
La Cana Casa - A wild setting with sea views
Entire Place • 3 bedrooms
"STUDY-HOME 44600" Apt. d'exception 3*
Entire Place • 4 bedrooms
St Marc/s/sea Sea View 50m beach 4 chbres
Entire Place • 4 bedrooms
6 bedroom house - Sea and coastal path 400 m
Entire Place • 6 bedrooms
Town center house with garden at Saint-Nazaire
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Nazaire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Nazaire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juliana Et Ibrahim | 4 | $112,332 | 84 | 4.77/5.0 |
| Patrick | 6 | $102,720 | 542 | 4.98/5.0 |
| Jessica | 6 | $99,551 | 83 | 4.67/5.0 |
| Kévin | 7 | $99,512 | 161 | 4.80/5.0 |
| Guest Adom | 10 | $93,264 | 173 | 3.57/5.0 |
| Soul | 2 | $81,079 | 177 | 4.80/5.0 |
| Roseline | 4 | $78,885 | 161 | 4.77/5.0 |
| Loic | 5 | $75,972 | 98 | 4.63/5.0 |
| Emmanuel | 1 | $73,887 | 7 | 4.86/5.0 |
| Nicolas | 5 | $72,048 | 33 | 3.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Nazaire.
Dive Deeper: Advanced Saint-Nazaire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Nazaire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Nazaire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Nazaire
- The Saint-Nazaire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.9% of the 646 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Nazaire, Apartment/Condo properties are the most common (65.3%), reflecting the local real estate landscape.
- Houses represent a significant 30.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.2%) offer potential for unique stay experiences.
Saint-Nazaire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Nazaire
- The dominant room capacity in Saint-Nazaire is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in Saint-Nazaire, indicating a high concentration in these sizes.
Saint-Nazaire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Nazaire
- The most common guest capacity trend in Saint-Nazaire vacation rentals is listings accommodating 2 guests (31%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Saint-Nazaire STR market, accounting for 58.4% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Nazaire.
- On average, properties in Saint-Nazaire are equipped to host 3.4 guests.
Saint-Nazaire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Nazaire
- The most common availability pattern in Saint-Nazaire falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Nazaire (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Nazaire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
148 listings
24.5% of total
2 Nights
161 listings
26.7% of total
3 Nights
88 listings
14.6% of total
4-6 Nights
79 listings
13.1% of total
7-29 Nights
55 listings
9.1% of total
30+ Nights
73 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Nazaire is 2 Nights, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Saint-Nazaire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.7% of Saint-Nazaire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Nazaire.
Saint-Nazaire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.4% of total
Flexible
147 listings
26.3% of total
Moderate
192 listings
34.4% of total
Firm
83 listings
14.9% of total
Strict
134 listings
24% of total
Cancellation Policy Insights for Saint-Nazaire
- The prevailing Airbnb cancellation policy trend in Saint-Nazaire is Moderate, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.4% market standard in Saint-Nazaire.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Nazaire.
Saint-Nazaire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Nazaire
- The overall average booking lead time for vacation rentals in Saint-Nazaire is 49 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Saint-Nazaire.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Nazaire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Nazaire (2025)
Amenity Prevalence
Amenity Insights for Saint-Nazaire
- Essential amenities in Saint-Nazaire that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Nazaire: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Nazaire to stay competitive.
Saint-Nazaire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Nazaire
- The typical guest profile for Airbnb in Saint-Nazaire consists of primarily domestic travelers (86%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.2% of guests.
- Key international markets include France (86.2%) and Germany (3.1%).
- Top languages spoken are French (45.4%) followed by English (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Nazaire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| La Couarde-sur-Mer | 218 | $2,188 | $259.23 | 41% |
| Le Parc | 13 | $2,138 | $173.31 | 43% |
| Ombrée d'Anjou | 21 | $2,063 | $213.63 | 35% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Île-aux-Moines | 98 | $2,048 | $236.18 | 42% |
| Laillé | 12 | $2,046 | $116.65 | 37% |