Serrekunda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kanifing Municipal Council, Gambia
Is Airbnb profitable in Serrekunda in 2025? Explore comprehensive Airbnb analytics for Serrekunda, Kanifing Municipal Council, Gambia to uncover income potential. This 2025 STR market report for Serrekunda, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Serrekunda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serrekunda Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serrekunda Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serrekunda (2025)
Understanding the monthly revenue variations for Airbnb listings in Serrekunda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serrekunda is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serrekunda across different performance tiers:
- Best-in-class properties (Top 10%) achieve $760+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $436 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $213 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $111, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serrekunda
Serrekunda Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serrekunda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serrekunda:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serrekunda
Average Daily Rate (ADR) Airbnb Trends in Serrekunda (2025)
Effective short term rental pricing strategy in Serrekunda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serrekunda typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $134+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Serrekunda
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Airbnb Seasonality Analysis & Trends in Serrekunda (2025)
Peak Season (December, May, August)
- Revenue averages $456 per month
- Occupancy rates average 30.3%
- Daily rates average $54
Shoulder Season
- Revenue averages $321 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $54
Low Season (June, September, October)
- Revenue drops to average $253 per month
- Occupancy decreases to average 17.4%
- Daily rates adjust to average $54
Seasonality Insights for Serrekunda
- The Airbnb seasonality in Serrekunda shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serrekunda's highest earning potential, with monthly revenues capable of climbing to $564, occupancy reaching a high of 38.6%, and ADRs peaking at $55.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $239, occupancy could drop to 15.1%, and ADRs may adjust down to $53.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serrekunda.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serrekunda seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serrekunda (2025)
Exploring the top neighborhoods for short-term rentals in Serrekunda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape Point | A popular tourist area known for its beautiful beaches and vibrant local culture. Ideal for travelers looking for a relaxing beach experience as well as experiencing local Gambian life. | Cape Point Beach, Local markets, Traditional fish restaurants, Cultural festivals, Wildlife encounters |
| Kotu | Famous for its stunning beach and resort-style living, Kotu is a go-to spot for tourists seeking both relaxation and nightlife, making it a prime Airbnb location. | Kotu Beach, Kotu Creek, Surf clubs, Local bars and cafes, Birdwatching opportunities |
| Kololi | A bustling area with vibrant nightlife, restaurants, and proximity to the beach. It's a favorite for tourists and expats, ensuring a high demand for short-term rentals. | Kololi Beach, Senegambia Strip, Local markets, Nightclubs and bars, Art galleries |
| Bijilo | This area is known for its proximity to the Bijilo Forest Park, making it a great choice for nature lovers and those looking for a tranquil stay close to the beach. | Bijilo Forest Park, Bijilo Beach, Local wildlife, Ecotourism activities, Cultural heritage sites |
| Serrekunda | Being the largest urban center in The Gambia, Serrekunda has a lively atmosphere and a mix of locals and tourists, making it an attractive area for Airbnb hosting. | Serrekunda Market, Spice markets, Local dining experiences, Cultural entertainment, Nearby beach access |
| Tanji | A fishing village known for its beautiful coastline and authentic Gambian experience, Tanji attracts both tourists and those looking to engage with traditional culture. | Tanji Beach, Fishing port, Local fish markets, Cultural workshops, Beachfront restaurants |
| Banjul | The capital city offers historical sites and a rich cultural experience. Its central location makes it convenient for travelers exploring The Gambia. | Arch 22, National Museum, Banjul Beach, St. Mary's Cathedral, Local craft markets |
| Gunjur | Known for its natural beauty and eco-tourism, Gunjur is appealing for travelers interested in a more sustainable and serene vacation experience. | Gunjur Beach, Gunjur community projects, Birdwatching, Cultural engagement, Natural reserves |
Understanding Airbnb License Requirements & STR Laws in Serrekunda (2025)
While Serrekunda, Kanifing Municipal Council, Gambia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serrekunda to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Serrekunda (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serrekundabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paradise in Forest View 2 BR
Entire Place • 2 bedrooms
Luxury One Bedroom/ king Bed/WI-FI /Senegambia
Entire Place • 1 bedroom
Beautiful apartment in the heart of Senegambia
Entire Place • 1 bedroom
BoliBoli Guesthouse triple room
Private Room • 1 bedroom
The Weaver’s Nest: Apartment C1
Entire Place • 1 bedroom
Kololi Villas Residence - House 3
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serrekunda (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serrekunda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #291814447 | 15 | $29,864 | 1 | 0.00/5.0 |
| Host #1516490 | 1 | $9,394 | 0 | 0.00/5.0 |
| Dries | 2 | $7,381 | 9 | 2.44/5.0 |
| Pa Ousman | 1 | $6,476 | 4 | 4.75/5.0 |
| Gnagna | 1 | $6,053 | 27 | 4.67/5.0 |
| Kumba | 3 | $5,887 | 48 | 4.90/5.0 |
| Host #273129878 | 1 | $5,737 | 2 | 0.00/5.0 |
| Hanna | 5 | $5,724 | 88 | 4.69/5.0 |
| Maria | 3 | $4,936 | 25 | 4.64/5.0 |
| Esther | 6 | $4,544 | 98 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serrekunda.
Dive Deeper: Advanced Serrekunda STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serrekunda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerrekunda Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serrekunda
- The Serrekunda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.5% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Serrekunda, Apartment/Condo properties are the most common (35.4%), reflecting the local real estate landscape.
- Houses represent a significant 30.3% portion, catering likely to families or larger groups.
- The presence of 32.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Serrekunda Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serrekunda
- The dominant room capacity in Serrekunda is 1 bedroom listings, making up 50.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.7% of the active Airbnb listings in Serrekunda, indicating a high concentration in these sizes.
- With over half the market (50.5%) consisting of studios or 1-bedroom units, Serrekunda is particularly well-suited for individuals or couples.
Serrekunda Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serrekunda
- The most common guest capacity trend in Serrekunda vacation rentals is listings accommodating 2 guests (46.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Serrekunda STR market, accounting for 62.7% of listings.
- A significant 47.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Serrekunda.
- On average, properties in Serrekunda are equipped to host 2.5 guests.
Serrekunda Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serrekunda
- The most common availability pattern in Serrekunda falls within the 271-366 days range, representing 89.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Serrekunda (64.6%), reflecting common guest stay durations or potential owner blocking patterns.
Serrekunda Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
49.5% of total
2 Nights
22 listings
22.7% of total
3 Nights
13 listings
13.4% of total
4-6 Nights
8 listings
8.2% of total
7-29 Nights
5 listings
5.2% of total
30+ Nights
1 listings
1% of total
Key Insights
- The most prevalent minimum stay requirement in Serrekunda is 1 Night, adopted by 49.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Serrekunda Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.5% of Serrekunda hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serrekunda.
Serrekunda Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
41.5% of total
Moderate
6 listings
9.2% of total
Firm
2 listings
3.1% of total
Strict
30 listings
46.2% of total
Cancellation Policy Insights for Serrekunda
- The prevailing Airbnb cancellation policy trend in Serrekunda is Strict, used by 46.2% of listings.
- There's a relatively balanced mix between guest-friendly (50.7%) and stricter (49.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.2% market standard in Serrekunda.
- With 46.2% using Strict terms, this is a viable option in Serrekunda, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Serrekunda.
Serrekunda STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serrekunda
- The overall average booking lead time for vacation rentals in Serrekunda is 35 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (37 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Serrekunda.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Serrekunda averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serrekunda (2025)
Amenity Prevalence
Amenity Insights for Serrekunda
- Popular amenities like Essentials, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serrekunda to stay competitive.
Serrekunda Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serrekunda
- The typical guest profile for Airbnb in Serrekunda consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (15.6%) and United Kingdom (11.5%).
- Top languages spoken are English (37.4%) followed by French (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serrekunda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Communauté rurale de Sindia | 67 | $1,208 | $185.66 | 34% |
| Communauté rurale de Malicounda | 62 | $1,026 | $103.80 | 39% |
| Ngaparou | 73 | $958 | $157.72 | 31% |
| La Somone | 106 | $764 | $103.89 | 36% |
| Saly Portudal | 261 | $754 | $98.92 | 36% |
| Communauté rurale de Diembéring | 88 | $670 | $99.01 | 31% |
| Sanyang | 10 | $588 | $74.34 | 32% |
| Communauté rurale de Fimela | 31 | $550 | $81.02 | 28% |
| Dakar | 1,271 | $470 | $63.03 | 36% |
| Popenguine-Ndayane | 44 | $469 | $95.07 | 29% |