Sighnaghi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kakheti, Georgia
Is Airbnb profitable in Sighnaghi in 2025? Explore comprehensive Airbnb analytics for Sighnaghi, Kakheti, Georgia to uncover income potential. This 2025 STR market report for Sighnaghi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Sighnaghi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sighnaghi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sighnaghi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sighnaghi (2025)
Understanding the monthly revenue variations for Airbnb listings in Sighnaghi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sighnaghi is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sighnaghi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $783+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $405 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $190 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $79, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sighnaghi
Sighnaghi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sighnaghi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sighnaghi:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sighnaghi
Average Daily Rate (ADR) Airbnb Trends in Sighnaghi (2025)
Effective short term rental pricing strategy in Sighnaghi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sighnaghi typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $83+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Sighnaghi
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Airbnb Seasonality Analysis & Trends in Sighnaghi (2025)
Peak Season (May, July, August)
- Revenue averages $435 per month
- Occupancy rates average 27.0%
- Daily rates average $42
Shoulder Season
- Revenue averages $322 per month
- Occupancy maintains around 20.1%
- Daily rates hold near $43
Low Season (February, November, December)
- Revenue drops to average $270 per month
- Occupancy decreases to average 16.3%
- Daily rates adjust to average $45
Seasonality Insights for Sighnaghi
- The Airbnb seasonality in Sighnaghi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sighnaghi's highest earning potential, with monthly revenues capable of climbing to $459, occupancy reaching a high of 29.0%, and ADRs peaking at $45.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $237, occupancy could drop to 14.3%, and ADRs may adjust down to $40.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sighnaghi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sighnaghi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sighnaghi (2025)
Exploring the top neighborhoods for short-term rentals in Sighnaghi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Sighnaghi | A picturesque hilltop town with cobblestone streets and stunning views of the Alazani Valley. Known as the 'City of Love', it attracts tourists seeking romance and cultural experiences. | Sighnaghi Fortress, Bodbe Monastery, Sighnaghi Ethnographic Museum, Wine tasting tours, Wine cellars in Sighnaghi |
| Kakheti Wine Region | Famous for its ancient winemaking traditions and picturesque vineyards. A prime location for those interested in wine tourism and experiencing Georgian culture. | Tsinandali Estate, Alaverdi Monastery, Gremi Citadel, Wine villages, Wine tasting at local wineries |
| Bodbe Monastery | An important pilgrimage site with beautiful surroundings. Visitors come for spiritual experiences and to enjoy the scenic landscapes. | Bodbe Monastery, Landscape views of Alazani Valley, Nature trails |
| Sighnaghi Park | A lovely green space that offers relaxation and beautiful views of the surrounding area. A peaceful retreat for tourists and locals alike. | Parks and gardens, Viewpoints, Walking trails |
| Tsinandali | Home to the historic Tsinandali Estate and beautiful gardens, it attracts visitors interested in Georgian history and architecture. | Tsinandali Estate House, Gardens, Wine tasting |
| Kvareli | A charming town that serves as a gateway to several wineries and the beautiful Lake Kvareli. Ideal for nature lovers and wine enthusiasts. | Kvareli Lake, Gvirabi Wine Cellar, Winery tours, Hiking trails |
| Telavi | The regional capital of Kakheti, offering a blend of history and culture, making it an excellent base for exploring the region. | Telavi Castle, Batonis Tsikhe, Cultural events, Local markets |
| Lagodekhi | Known for its national park and natural beauty, it attracts adventure seekers and those wanting to explore the Georgian outdoors. | Lagodekhi National Park, Hiking trails, Waterfalls, Biodiversity |
Understanding Airbnb License Requirements & STR Laws in Sighnaghi (2025)
While Sighnaghi, Kakheti, Georgia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sighnaghi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Sighnaghi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sighnaghibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Svan Brothers entire house
Entire Place • 3 bedrooms
Tuta House Sighnaghi
Entire Place • 3 bedrooms
Guest House Eka & Gio for group
Entire Place • 3 bedrooms
Favourite, Terrace Room with Valley View #1
Private Room • 1 bedroom
Aprili house
Entire Place • 3 bedrooms
Roka’s Home (Entire house)
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sighnaghi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sighnaghi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shergil | 1 | $17,185 | 226 | 4.89/5.0 |
| Maka | 1 | $16,730 | 17 | 4.82/5.0 |
| Giorgi | 3 | $12,813 | 168 | 4.75/5.0 |
| Patty | 3 | $11,814 | 302 | 3.20/5.0 |
| Paata | 2 | $8,545 | 25 | 5.00/5.0 |
| Tina | 4 | $6,421 | 200 | 4.92/5.0 |
| Nana | 3 | $6,342 | 57 | 4.67/5.0 |
| Paloma | 1 | $5,939 | 118 | 4.77/5.0 |
| Meya | 3 | $5,228 | 74 | 2.89/5.0 |
| Tamar | 1 | $4,815 | 157 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sighnaghi.
Dive Deeper: Advanced Sighnaghi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sighnaghi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSighnaghi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sighnaghi
- The Sighnaghi Airbnb market composition is heavily skewed towards Private Room listings, which make up 66.7% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sighnaghi, House properties are the most common (63.8%), reflecting the local real estate landscape.
- Houses represent a significant 63.8% portion, catering likely to families or larger groups.
- The presence of 30.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Sighnaghi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sighnaghi
- The dominant room capacity in Sighnaghi is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.7% of the active Airbnb listings in Sighnaghi, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sighnaghi.
Sighnaghi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sighnaghi
- The most common guest capacity trend in Sighnaghi vacation rentals is listings accommodating 2 guests (23.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Sighnaghi STR market, accounting for 42.0% of listings.
- 27.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sighnaghi.
- On average, properties in Sighnaghi are equipped to host 3.2 guests.
Sighnaghi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sighnaghi
- The most common availability pattern in Sighnaghi falls within the 271-366 days range, representing 78.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sighnaghi (50.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sighnaghi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
91.2% of total
2 Nights
4 listings
5.9% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
1 listings
1.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sighnaghi is 1 Night, adopted by 91.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.1%) of the Sighnaghi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.2% of Sighnaghi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sighnaghi.
Sighnaghi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
73.4% of total
Moderate
5 listings
7.8% of total
Firm
2 listings
3.1% of total
Strict
10 listings
15.6% of total
Cancellation Policy Insights for Sighnaghi
- The prevailing Airbnb cancellation policy trend in Sighnaghi is Flexible, used by 73.4% of listings.
- The market strongly favors guest-friendly terms, with 81.2% of listings offering Flexible or Moderate policies. This suggests guests in Sighnaghi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 73.4% market standard in Sighnaghi.
- Given the high prevalence of Flexible policies (73.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Sighnaghi.
Sighnaghi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sighnaghi
- The overall average booking lead time for vacation rentals in Sighnaghi is 37 days.
- Guests book furthest in advance for stays during September (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Sighnaghi.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Sighnaghi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sighnaghi (2025)
Amenity Prevalence
Amenity Insights for Sighnaghi
- Essential amenities in Sighnaghi that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sighnaghi: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sighnaghi to stay competitive.
Sighnaghi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sighnaghi
- The typical guest profile for Airbnb in Sighnaghi consists of predominantly international visitors (90%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 10.2% of guests.
- Key international markets include Germany (13.4%) and China (12.7%).
- Top languages spoken are English (38.7%) followed by Russian (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sighnaghi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Yerevan | 2,010 | $638 | $71.71 | 41% |
| Stepantsminda | 203 | $573 | $69.90 | 29% |
| Achkhoti | 13 | $510 | $92.49 | 22% |
| Tbilisi | 5,480 | $495 | $51.70 | 42% |
| Sioni | 14 | $494 | $80.40 | 25% |
| Teghut | 13 | $492 | $179.16 | 14% |
| Gudauri | 616 | $454 | $106.95 | 32% |
| Artavaz | 11 | $382 | $194.79 | 13% |
| Dilijan | 85 | $319 | $89.67 | 21% |
| Tsakhkadzor | 78 | $308 | $106.90 | 20% |