Cape Coast Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Region, Ghana
Is Airbnb profitable in Cape Coast in 2025? Explore comprehensive Airbnb analytics for Cape Coast, Central Region, Ghana to uncover income potential. This 2025 STR market report for Cape Coast, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Cape Coast, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cape Coast Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cape Coast Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cape Coast (2025)
Understanding the monthly revenue variations for Airbnb listings in Cape Coast is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cape Coast is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cape Coast across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,188+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $720 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $287 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $88, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cape Coast
Cape Coast Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cape Coast STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cape Coast:
- Best-in-class properties (Top 10%) achieve 42%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cape Coast
Average Daily Rate (ADR) Airbnb Trends in Cape Coast (2025)
Effective short term rental pricing strategy in Cape Coast involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cape Coast typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $148+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
- Typical properties (Median) charge around $49 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Cape Coast
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Airbnb Seasonality Analysis & Trends in Cape Coast (2025)
Peak Season (March, September, October)
- Revenue averages $613 per month
- Occupancy rates average 21.3%
- Daily rates average $67
Shoulder Season
- Revenue averages $525 per month
- Occupancy maintains around 22.3%
- Daily rates hold near $71
Low Season (July, August, November)
- Revenue drops to average $297 per month
- Occupancy decreases to average 13.8%
- Daily rates adjust to average $64
Seasonality Insights for Cape Coast
- The Airbnb seasonality in Cape Coast shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cape Coast's highest earning potential, with monthly revenues capable of climbing to $669, occupancy reaching a high of 29.5%, and ADRs peaking at $78.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $283, occupancy could drop to 10.7%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cape Coast.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cape Coast seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cape Coast (2025)
Exploring the top neighborhoods for short-term rentals in Cape Coast? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cape Coast Castle Area | Historic landmark and UNESCO World Heritage site, attractive for tourists interested in history and culture. Close to the beach and town center, making it a great location for vacation rentals. | Cape Coast Castle, Elmina Castle, National Museum of the Slave Trade, Kakum National Park, Cape Coast Beach |
| Elmina | A vibrant fishing community with rich history, famous for its castle and beautiful beaches. Attracts visitors looking for both culture and relaxation. | Elmina Castle, Fish Market, Bento Beach, St. George's Castle, Ankobra Beach |
| Kakum National Park | A popular destination for adventure seekers and nature lovers, featuring a canopy walkway and breathtaking views. Perfect for eco-friendly accommodations. | Kakum Canopy Walkway, Nature trails, Bird watching, Educational Tours, Tropical Rainforest |
| Mankessim | An emerging area with cultural significance and access to local markets. Appeals to tourists looking for a more authentic experience away from crowded areas. | Mankessim Central Market, Local Arts and Crafts, Historical Sites, Nearby Beaches, Traditional Cultural Festivals |
| Cape Coast Beach | Known for its pristine coastline and beautiful sunsets, this area is ideal for a relaxed vacation atmosphere with easy access to water activities. | Cape Coast Beach, Surfing, Beachfront Bars, Fishing, Sunset Views |
| Abura | A lively part of Cape Coast with a mix of residential and commercial zones, attracting both business travelers and tourists looking for local experiences. | Local Restaurants, Shopping Areas, Cultural Events, Nearby Beaches, Community Life |
| Anomabo | A quieter beach town beyond Cape Coast known for its accommodations and relaxing atmosphere. Great for those looking to escape the busy tourist spots. | Anomabo Beach, Local Seafood Markets, Cultural Heritage Sites, Beach Front Lodging, Traditional Fishing Communities |
| Otuam | A serene coastal village ideal for retreat and relaxation. Attracts those who appreciate nature and local community interactions. | Otuam Beach, Local Fishing Villages, Cultural Experiences, Nature Trails, Calm Seaside |
Understanding Airbnb License Requirements & STR Laws in Cape Coast (2025)
While Cape Coast, Central Region, Ghana currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cape Coast to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cape Coast (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cape Coastbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family Rooms | Lakeview by Agnes
Private Room • 2 bedrooms
Standard Room in Cape Coast - Lakeview by Agnes
Private Room • N/A
GUSSYS HOMES - Apartment 5
Entire Place • 4 bedrooms
Spacious &modern 2 bd apt near castle
Entire Place • 2 bedrooms
Phoenix - Cape Coast
Entire Place • 2 bedrooms
Lovely Getaway Steps From the Ocean
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cape Coast (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cape Coast based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gifty | 4 | $36,994 | 24 | 4.75/5.0 |
| Mame Araba | 4 | $18,285 | 61 | 4.86/5.0 |
| RAAJ Homes | 5 | $13,958 | 147 | 4.90/5.0 |
| Gus | 3 | $10,182 | 6 | 5.00/5.0 |
| Maritt | 1 | $7,857 | 3 | 4.67/5.0 |
| Abe | 3 | $7,484 | 7 | 5.00/5.0 |
| Michelle | 1 | $7,362 | 75 | 4.68/5.0 |
| Natheley | 1 | $6,982 | 22 | 4.91/5.0 |
| Emmanuel | 1 | $4,566 | 9 | 4.78/5.0 |
| Millicent | 2 | $4,560 | 12 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cape Coast.
Dive Deeper: Advanced Cape Coast STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cape Coast. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCape Coast Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cape Coast
- The Cape Coast Airbnb market composition is heavily skewed towards Private Room listings, which make up 62.3% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cape Coast, Apartment/Condo properties are the most common (50.9%), reflecting the local real estate landscape.
- Houses represent a significant 34% portion, catering likely to families or larger groups.
- The presence of 15.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Cape Coast Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cape Coast
- The dominant room capacity in Cape Coast is 2 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 45.3% of the active Airbnb listings in Cape Coast, indicating a high concentration in these sizes.
- A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cape Coast.
Cape Coast Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cape Coast
- The most common guest capacity trend in Cape Coast vacation rentals is listings accommodating 2 guests (18.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cape Coast STR market, accounting for 35.9% of listings.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cape Coast.
- On average, properties in Cape Coast are equipped to host 2.3 guests.
Cape Coast Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cape Coast
- The most common availability pattern in Cape Coast falls within the 271-366 days range, representing 92.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Cape Coast (62.3%), reflecting common guest stay durations or potential owner blocking patterns.
Cape Coast Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
77.6% of total
2 Nights
8 listings
16.3% of total
3 Nights
1 listings
2% of total
30+ Nights
2 listings
4.1% of total
Key Insights
- The most prevalent minimum stay requirement in Cape Coast is 1 Night, adopted by 77.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.9%) of the Cape Coast Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.6% of Cape Coast hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cape Coast.
Cape Coast Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
63.5% of total
Moderate
14 listings
26.9% of total
Firm
4 listings
7.7% of total
Strict
1 listings
1.9% of total
Cancellation Policy Insights for Cape Coast
- The prevailing Airbnb cancellation policy trend in Cape Coast is Flexible, used by 63.5% of listings.
- The market strongly favors guest-friendly terms, with 90.4% of listings offering Flexible or Moderate policies. This suggests guests in Cape Coast may expect booking flexibility.
- Strict cancellation policies are quite rare (1.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63.5% market standard in Cape Coast.
- Given the high prevalence of Flexible policies (63.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 1.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cape Coast.
Cape Coast STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cape Coast
- The overall average booking lead time for vacation rentals in Cape Coast is 24 days.
- Guests book furthest in advance for stays during September (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (31 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Cape Coast.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Cape Coast averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cape Coast (2025)
Amenity data is currently unavailable for Cape Coast.
Cape Coast Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cape Coast
- The typical guest profile for Airbnb in Cape Coast consists of predominantly international visitors (93%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.6% of guests.
- Key international markets include United States (23.4%) and Germany (11.7%).
- Top languages spoken are English (46%) followed by French (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cape Coast Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Legon Hills | 22 | $611 | $154.65 | 28% |
| Accra | 2,127 | $575 | $95.74 | 34% |
| Elmina | 10 | $506 | $127.81 | 21% |
| Haatso | 35 | $495 | $89.55 | 33% |
| Madina | 40 | $456 | $68.52 | 33% |
| Adenta Municipal | 34 | $452 | $81.84 | 33% |
| Kasoa | 10 | $424 | $240.92 | 19% |
| Adenta | 31 | $372 | $52.99 | 32% |
| Sowutuom | 14 | $368 | $52.66 | 29% |
| Abokobi | 18 | $339 | $57.37 | 34% |