Madina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Greater Accra Region, Ghana
Is Airbnb profitable in Madina in 2025? Explore comprehensive Airbnb analytics for Madina, Greater Accra Region, Ghana to uncover income potential. This 2025 STR market report for Madina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Madina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Madina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Madina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Madina (2025)
Understanding the monthly revenue variations for Airbnb listings in Madina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madina is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,534+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $881 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $503 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $192, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madina
Madina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Madina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madina:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madina
Average Daily Rate (ADR) Airbnb Trends in Madina (2025)
Effective short term rental pricing strategy in Madina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madina typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $111+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Madina
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Airbnb Seasonality Analysis & Trends in Madina (2025)
Peak Season (April, November, December)
- Revenue averages $1,342 per month
- Occupancy rates average 42.4%
- Daily rates average $70
Shoulder Season
- Revenue averages $944 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $73
Low Season (January, July, September)
- Revenue drops to average $758 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $73
Seasonality Insights for Madina
- The Airbnb seasonality in Madina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Madina's highest earning potential, with monthly revenues capable of climbing to $1,616, occupancy reaching a high of 49.2%, and ADRs peaking at $76.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $746, occupancy could drop to 26.7%, and ADRs may adjust down to $67.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Madina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Madina (2025)
Exploring the top neighborhoods for short-term rentals in Madina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kuwait City | A vibrant urban center in Madina known for its mix of cultural heritage and modern amenities. Great for travelers looking to experience Ghanaian culture close to the city center. | Mallam Junction Market, Madina Market, Nima Market, Accra Mall, Underground Art Gallery |
| East Legon | A popular suburb known for its beautiful residential areas, restaurants, and nightlife. This area attracts expatriates and tourists who prefer a more upscale stay. | Bistro 22, Lizzy's Sports Complex, Accra Polo Club, Nungua Beach, Greens Lounge |
| Spintex Road | A bustling commercial area with a mix of local and international businesses. A prime location for short-term rentals catering to business travelers and visitors alike. | Shoprite, Fantasy Dome, Tetteh Quarshie Interchange, Local markets, Various dining options |
| Dzorwulu | A residential area with a growing number of cafes, shops, and parks. It's popular among families and those looking for a quieter experience near the city. | Dzorwulu Park, Bistro 22, St. Thomas Aquinas Secondary School, Local boutiques, Cafes and outdoor spaces |
| Airport Residential Area | An affluent area offering luxury accommodations and proximity to Kotoka International Airport. Ideal for international travelers and business visits. | Kotoka International Airport, The Gallery Bar, Dzorwulu Park, Local restaurants, High-end shopping |
| Labone | A trendy neighborhood known for its artistic vibe, cafes, and cultural centers. Attracts younger travelers interested in arts and nightlife. | Labone Junction, Alliance Française, Local art galleries, Bars and music venues, Craft markets |
| Tema | A port city close to Accra with various attractions and amenities. Popular among business travelers due to its industrial history and proximity to the sea. | Tema Beach, Tema port, Local seafood restaurants, Community 1 Market, Shopping malls |
| Adenta | An up-and-coming area with affordable housing options for visitors. It is growing in popularity with a mix of young professionals and families. | Adenta Community Center, Local markets, Gimpa Road, Affordable dining options, Various parks |
Understanding Airbnb License Requirements & STR Laws in Madina (2025)
While Madina, Greater Accra Region, Ghana currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Madina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Madina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Madinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bamboo house - Serviced Villa
Entire Place • 7 bedrooms
Cozy Lodgings and Vacation Homes
Entire Place • 3 bedrooms
Home away from home in Accra with standby Gen
Entire Place • 2 bedrooms
Port Of Gold @ East Legon
Entire Place • 8 bedrooms
Wyndham Villa -2 BDR Hse at East Legon, Accra
Entire Place • 2 bedrooms
Minimalist’s Dream King-bed Apt
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Madina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Madina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bamboo | 1 | $108,655 | 78 | 4.74/5.0 |
| Host #80139680 | 6 | $20,279 | 0 | 0.00/5.0 |
| Michael | 2 | $16,923 | 17 | 2.47/5.0 |
| Carl-Davis | 1 | $12,843 | 10 | 4.80/5.0 |
| Benedict | 1 | $11,219 | 8 | 4.88/5.0 |
| Alexander | 1 | $8,581 | 14 | 4.71/5.0 |
| Nick | 1 | $7,574 | 31 | 4.84/5.0 |
| Mcwaves | 1 | $6,375 | 13 | 4.85/5.0 |
| Huzaif | 1 | $6,059 | 15 | 4.80/5.0 |
| Sebastian | 2 | $5,059 | 7 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madina.
Dive Deeper: Advanced Madina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madina
- The Madina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madina, Apartment/Condo properties are the most common (68.3%), reflecting the local real estate landscape.
- Houses represent a significant 26.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.9%) offer potential for unique stay experiences.
Madina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madina
- The dominant room capacity in Madina is 1 bedroom listings, making up 53.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.2% of the active Airbnb listings in Madina, indicating a high concentration in these sizes.
- With over half the market (53.7%) consisting of studios or 1-bedroom units, Madina is particularly well-suited for individuals or couples.
Madina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madina
- The most common guest capacity trend in Madina vacation rentals is listings accommodating 2 guests (51.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Madina STR market, accounting for 65.8% of listings.
- A significant 56.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Madina.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madina.
- On average, properties in Madina are equipped to host 3.0 guests.
Madina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madina
- The most common availability pattern in Madina falls within the 271-366 days range, representing 75.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Madina (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Madina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
50% of total
2 Nights
7 listings
21.9% of total
3 Nights
4 listings
12.5% of total
4-6 Nights
1 listings
3.1% of total
30+ Nights
4 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Madina is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.9%) of the Madina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Madina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Madina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madina.
Madina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
42.3% of total
Moderate
4 listings
15.4% of total
Firm
3 listings
11.5% of total
Strict
8 listings
30.8% of total
Cancellation Policy Insights for Madina
- The prevailing Airbnb cancellation policy trend in Madina is Flexible, used by 42.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.3% market standard in Madina.
- With 30.8% using Strict terms, this is a viable option in Madina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Madina.
Madina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Madina
- The overall average booking lead time for vacation rentals in Madina is 35 days.
- Guests book furthest in advance for stays during February (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Madina.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Madina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Madina (2025)
Amenity Prevalence
Amenity Insights for Madina
- Essential amenities in Madina that guests expect include: Free parking on premises, Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Iron, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madina: Free parking on premises, Wifi, TV, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Kitchen.
- Consider adding popular differentiators like Washer or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madina to stay competitive.
Madina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Madina
- The typical guest profile for Airbnb in Madina consists of predominantly international visitors (69%), with top international origins including Ghana, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 31.5% of guests.
- Key international markets include United States (36%) and Ghana (31.5%).
- Top languages spoken are English (61.9%) followed by French (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Ghana.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Madina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Legon Hills | 19 | $1,023 | $181.25 | 29% |
| Haatso | 27 | $754 | $123.05 | 30% |
| Adenta Municipal | 35 | $658 | $98.05 | 36% |
| Accra | 1,987 | $623 | $93.81 | 34% |
| Kokrobite | 28 | $475 | $134.92 | 22% |
| North Legon | 15 | $437 | $70.39 | 33% |
| Oyarifa | 48 | $425 | $78.72 | 28% |
| Greater Accra Region | 12 | $419 | $245.16 | 33% |
| Accra | 13 | $386 | $73.42 | 27% |
| Kumasi | 95 | $383 | $69.40 | 28% |