Pokuase Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Greater Accra Region, Ghana
Is Airbnb profitable in Pokuase in 2025? Explore comprehensive Airbnb analytics for Pokuase, Greater Accra Region, Ghana to uncover income potential. This 2025 STR market report for Pokuase, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Pokuase, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pokuase Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pokuase Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pokuase (2025)
Understanding the monthly revenue variations for Airbnb listings in Pokuase is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pokuase is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pokuase across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,576+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,042 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $527 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $253, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pokuase
Pokuase Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pokuase STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pokuase:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pokuase
Average Daily Rate (ADR) Airbnb Trends in Pokuase (2025)
Effective short term rental pricing strategy in Pokuase involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pokuase typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $84+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Pokuase
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Airbnb Seasonality Analysis & Trends in Pokuase (2025)
Peak Season (August, June, October)
- Revenue averages $928 per month
- Occupancy rates average 39.3%
- Daily rates average $58
Shoulder Season
- Revenue averages $723 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $54
Low Season (January, February, March)
- Revenue drops to average $531 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $44
Seasonality Insights for Pokuase
- The Airbnb seasonality in Pokuase shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pokuase's highest earning potential, with monthly revenues capable of climbing to $949, occupancy reaching a high of 49.7%, and ADRs peaking at $59.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $478, occupancy could drop to 22.6%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pokuase.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pokuase seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pokuase (2025)
Exploring the top neighborhoods for short-term rentals in Pokuase? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pokuase Central | The heart of Pokuase with easy access to amenities, transportation, and local attractions. It's popular among both local and international visitors for its vibrant community. | Pokuase Market, Pokuase Royal Palace, Access to public transport hubs, Local restaurants and cafes, Nearby parks |
| New Pokuase | A fast-developing residential area with growing infrastructure and proximity to Accra. Ideal for short-term rentals for travelers visiting the capital city. | New Road Park, Local markets, Schools and educational facilities, Churches and community centers |
| Pokuase Junction | A key transit point with major roads connecting to Accra and beyond. Popular among travelers who prefer easy transport access. | Major bus terminals, Local eateries, Shopping centers, Public parks |
| Pokuase Mpoano | A quieter neighborhood, offering a peaceful stay away from the hustle and bustle. Attractive for long-term stays by expats and families. | Local friendly community, Scenic views, Proximity to nature and parks, Cultural sites |
| Pokuase North | Emerging area with new developments and a mix of residential and commercial properties. Attractive for new families and visitors. | New shopping complexes, Community parks, Modern schools, Religious centers |
| Pokuase South | A vibrant area of Pokuase with a mix of housing options and easy access to local amenities, ideal for short-term tourist stays. | Local food markets, Public transportation access, Community events, Open-air spaces |
| Amasaman | Close to Pokuase, Amasaman offers a more suburban feel with parks and family-friendly attractions. A good choice for weekend travelers. | Amasaman Market, Local parks and recreational centers, Cultural activities, Nearby health centers |
| Achimota | Located near Pokuase, Achimota is close to key points in Accra and is a well-known area for its educational institutions, making it a hub for family visitors. | Achimota Mall, Achimota Forest, Educational institutions, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Pokuase (2025)
While Pokuase, Greater Accra Region, Ghana currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pokuase to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pokuase (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pokuasebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Garden Suite 202
Entire Place • 1 bedroom
Garden suite 301
Entire Place • 1 bedroom
Garden Chalet 102
Entire Place • 1 bedroom
Exctv 1 Bedrm Home @Pokuasi Fise
Entire Place • 1 bedroom
Retreat & Beautiful Garden 1Br
Entire Place • 1 bedroom
Garden loft 302
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pokuase (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pokuase based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Theodore | 7 | $51,842 | 209 | 4.93/5.0 |
| Richard | 5 | $9,669 | 12 | 2.00/5.0 |
| Matilda | 2 | $6,762 | 11 | 4.93/5.0 |
| Bill | 1 | $5,206 | 30 | 4.60/5.0 |
| Simon | 1 | $2,195 | 11 | 4.73/5.0 |
| Host #176246935 | 1 | $519 | 11 | 4.18/5.0 |
| Host #490488362 | 1 | $501 | 0 | 0.00/5.0 |
| Nana | 1 | $351 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pokuase.
Dive Deeper: Advanced Pokuase STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pokuase. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPokuase Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pokuase
- The Pokuase Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pokuase, Apartment/Condo properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 26.3% portion, catering likely to families or larger groups.
Pokuase Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pokuase
- The dominant room capacity in Pokuase is 1 bedroom listings, making up 68.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.5% of the active Airbnb listings in Pokuase, indicating a high concentration in these sizes.
- With over half the market (68.4%) consisting of studios or 1-bedroom units, Pokuase is particularly well-suited for individuals or couples.
Pokuase Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pokuase
- The most common guest capacity trend in Pokuase vacation rentals is listings accommodating 2 guests (63.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Pokuase STR market, accounting for 89.5% of listings.
- A significant 63.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Pokuase.
- On average, properties in Pokuase are equipped to host 2.7 guests.
Pokuase Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pokuase
- The most common availability pattern in Pokuase falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pokuase (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pokuase Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
42.1% of total
2 Nights
8 listings
42.1% of total
4-6 Nights
2 listings
10.5% of total
7-29 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Pokuase is 1 Night, adopted by 42.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.2%) of the Pokuase Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.1% of Pokuase hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pokuase.
Pokuase Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
73.3% of total
Moderate
2 listings
13.3% of total
Strict
2 listings
13.3% of total
Cancellation Policy Insights for Pokuase
- The prevailing Airbnb cancellation policy trend in Pokuase is Flexible, used by 73.3% of listings.
- The market strongly favors guest-friendly terms, with 86.6% of listings offering Flexible or Moderate policies. This suggests guests in Pokuase may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 73.3% market standard in Pokuase.
- Given the high prevalence of Flexible policies (73.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pokuase.
Pokuase STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pokuase
- The overall average booking lead time for vacation rentals in Pokuase is 44 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Pokuase.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Pokuase averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pokuase (2025)
Amenity Prevalence
Amenity Insights for Pokuase
- Essential amenities in Pokuase that guests expect include: Free parking on premises, Kitchen, TV, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Air conditioning, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pokuase: Free parking on premises, Kitchen, TV, Cooking basics.
- Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pokuase to stay competitive.
Pokuase Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pokuase
- The typical guest profile for Airbnb in Pokuase consists of predominantly international visitors (88%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.0% of guests.
- Key international markets include United States (44%) and Germany (16%).
- Top languages spoken are English (57.1%) followed by German (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pokuase Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Legon Hills | 19 | $1,023 | $181.25 | 29% |
| Haatso | 27 | $754 | $123.05 | 30% |
| Adenta Municipal | 35 | $658 | $98.05 | 36% |
| Accra | 1,987 | $623 | $93.81 | 34% |
| Madina | 41 | $501 | $69.10 | 34% |
| Kokrobite | 28 | $475 | $134.92 | 22% |
| North Legon | 15 | $437 | $70.39 | 33% |
| Oyarifa | 48 | $425 | $78.72 | 28% |
| Greater Accra Region | 12 | $419 | $245.16 | 33% |
| Accra | 13 | $386 | $73.42 | 27% |