Prampram Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Greater Accra Region, Ghana
Is Airbnb profitable in Prampram in 2025? Explore comprehensive Airbnb analytics for Prampram, Greater Accra Region, Ghana to uncover income potential. This 2025 STR market report for Prampram, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Prampram, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prampram Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Prampram Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Prampram (2025)
Understanding the monthly revenue variations for Airbnb listings in Prampram is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prampram is typically May, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prampram across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,362 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,261 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $717, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Prampram
Prampram Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Prampram STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prampram:
- Best-in-class properties (Top 10%) achieve 35%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Prampram
Average Daily Rate (ADR) Airbnb Trends in Prampram (2025)
Effective short term rental pricing strategy in Prampram involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prampram typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Prampram
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Airbnb Seasonality Analysis & Trends in Prampram (2025)
Peak Season (May, August, June)
- Revenue averages $3,830 per month
- Occupancy rates average 5.7%
- Daily rates average $133
Shoulder Season
- Revenue averages $2,654 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $135
Low Season (February, March, April)
- Revenue drops to average $435 per month
- Occupancy decreases to average 9.4%
- Daily rates adjust to average $126
Seasonality Insights for Prampram
- The Airbnb seasonality in Prampram shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Prampram's highest earning potential, with monthly revenues capable of climbing to $3,922, occupancy reaching a high of 67.6%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $353, occupancy could drop to 0.0%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prampram.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Prampram seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Prampram (2025)
Exploring the top neighborhoods for short-term rentals in Prampram? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dodowa | A serene area with a mix of urban and rural charm. It's a great getaway from the bustling city, popular among both locals and tourists seeking peace and quiet. | Dodowa Forest Reserve, Aburi Botanical Gardens, Akropong Mountain, Boti Falls, Shai Hills Resource Reserve |
| Kokrobite | A vibrant beach community known for its cultural significance and beautiful coastline. It's a hotspot for tourists, especially those looking to experience local music and art. | Kokrobite Beach, Big Milly's Backyard, Jamestown, The Labadi Beach, Cape Coast Castle |
| Tema | An industrial city but also home to many beaches and parks. Ideal for short stays for business travelers and local tourists looking for easy access to Accra. | Tema Beach, Tema Port, Coco Beach, Keeny Gardens, Brewery Park |
| Labadi | Famous for its beachfront developments and vibrant nightlife. A favorite among tourists, especially those who enjoy socializing and outdoor activities. | Labadi Beach, Labadi Pleasure Beach, Kokrobite Beach, Dance with the Stars, Art Centre for National Culture |
| Aburi | Nestled in the hills, it's known for its cooler climate and lush scenery. Attracts tourists looking for nature and those wanting a relaxing escape from the city. | Aburi Botanical Garden, Aburi Craft Market, Koforidua, Boti Falls, Osiem Waterfall |
| Teshie | A coastal area that combines local life with tourist attractions. Great for visitors who want to experience everyday life in Accra while being close to the beach. | Teshie Beach, Labadi Beach, Chorkor Beach, Local food markets, Nungua Beach |
| East Legon | An affluent suburb that is gaining popularity among expatriates and tourists. Known for its dining and shopping culture, suitable for both business and leisure travelers. | Accra Mall, Legon Botanical Gardens, Dome Market, East Legon shopping areas, Local eateries |
| Osu | A bustling area known for its nightlife and food scene. It's a central location for tourists looking for entertainment, dining, and shopping in Accra. | Oxford Street, Osu Castle, Edusie Beach Lodge, Local bars and clubs, Choco Milo Bar |
Understanding Airbnb License Requirements & STR Laws in Prampram (2025)
While Prampram, Greater Accra Region, Ghana currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prampram to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Prampram (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pramprambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Nova
Entire Place • 4 bedrooms
The C Beach Residences
Entire Place • 2 bedrooms
2bedroom Resort Cabin
Private Room • 1 bedroom
Jehovah is Great & Good Villa
Entire Place • 8 bedrooms
Cozy Resort Cabin
Entire Place • 1 bedroom
Beach oasis for the discerning traveler!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Prampram (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Prampram based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #100160610 | 1 | $69,372 | 0 | 0.00/5.0 |
| Host #486850324 | 2 | $23,129 | 0 | 0.00/5.0 |
| Host #307034964 | 1 | $19,502 | 0 | 0.00/5.0 |
| Host #171092654 | 1 | $12,933 | 0 | 0.00/5.0 |
| Rosita | 1 | $5,969 | 47 | 4.85/5.0 |
| Host #499467210 | 1 | $5,100 | 0 | 0.00/5.0 |
| Host #478987126 | 1 | $4,847 | 0 | 0.00/5.0 |
| Host #434922372 | 2 | $4,432 | 1 | 0.00/5.0 |
| Host #483385392 | 2 | $4,261 | 0 | 0.00/5.0 |
| Host #444733116 | 1 | $4,065 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prampram.
Dive Deeper: Advanced Prampram STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prampram. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrampram Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Prampram
- The Prampram Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 47.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Prampram, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 36.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Prampram Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Prampram
- The dominant room capacity in Prampram is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 73.7% of the active Airbnb listings in Prampram, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Prampram.
Prampram Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Prampram
- The most common guest capacity trend in Prampram vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Prampram STR market, accounting for 63.1% of listings.
- A significant 42.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Prampram.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prampram.
- On average, properties in Prampram are equipped to host 4.3 guests.
Prampram Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Prampram
- The most common availability pattern in Prampram falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Prampram (84.2%), reflecting common guest stay durations or potential owner blocking patterns.
Prampram Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
88.2% of total
2 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Prampram is 1 Night, adopted by 88.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.1%) of the Prampram Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.2% of Prampram hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prampram.
Prampram Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
75% of total
Strict
1 listings
25% of total
Cancellation Policy Insights for Prampram
- The prevailing Airbnb cancellation policy trend in Prampram is Flexible, used by 75% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Prampram may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 75% market standard in Prampram.
- Given the high prevalence of Flexible policies (75%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Prampram.
Prampram STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Prampram
- The overall average booking lead time for vacation rentals in Prampram is 29 days.
- Guests book furthest in advance for stays during November (average 200 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (129 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Prampram.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 200 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 129 days) to capture early planners.
- Monitor your own booking lead times against these Prampram averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Prampram (2025)
Amenity Prevalence
Amenity Insights for Prampram
- Essential amenities in Prampram that guests expect include: TV, Washer, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Prampram: TV, Washer, Kitchen, Wifi.
- Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Prampram to stay competitive.
Prampram Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Prampram
- The typical guest profile for Airbnb in Prampram consists of predominantly international visitors (100%), with top international origins including United Kingdom, primarily speaking Afrikaans or Dutch.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Netherlands (50%) and United Kingdom (50%).
- Top languages spoken are Afrikaans (33.3%) followed by Dutch (33.3%).
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Offer listing details and communication support in Afrikaans and Dutch.
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Prampram Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Legon Hills | 19 | $1,305 | $185.32 | 28% |
| Agbogba | 55 | $997 | $174.45 | 27% |
| Greater Accra Region | 29 | $909 | $156.07 | 25% |
| Haatso | 48 | $799 | $105.78 | 25% |
| Adenta Municipal | 76 | $797 | $121.45 | 28% |
| Accra | 3,099 | $759 | $109.95 | 29% |
| Kokrobite | 47 | $725 | $119.74 | 20% |
| North Legon | 25 | $583 | $76.34 | 28% |
| Weija | 13 | $559 | $102.36 | 24% |
| Oyarifa | 78 | $558 | $81.36 | 24% |