Tema Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Greater Accra Region, Ghana
Is Airbnb profitable in Tema in 2025? Explore comprehensive Airbnb analytics for Tema, Greater Accra Region, Ghana to uncover income potential. This 2025 STR market report for Tema, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Tema, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tema Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tema Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tema (2025)
Understanding the monthly revenue variations for Airbnb listings in Tema is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tema is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tema across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,550+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $927 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $505 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $229, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tema
Tema Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tema STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tema:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tema
Average Daily Rate (ADR) Airbnb Trends in Tema (2025)
Effective short term rental pricing strategy in Tema involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tema typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Tema
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Airbnb Seasonality Analysis & Trends in Tema (2025)
Peak Season (April, May, August)
- Revenue averages $944 per month
- Occupancy rates average 40.3%
- Daily rates average $82
Shoulder Season
- Revenue averages $671 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $71
Low Season (February, March, October)
- Revenue drops to average $521 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $68
Seasonality Insights for Tema
- The Airbnb seasonality in Tema shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tema's highest earning potential, with monthly revenues capable of climbing to $1,140, occupancy reaching a high of 46.5%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $452, occupancy could drop to 28.2%, and ADRs may adjust down to $58.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tema.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tema seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tema (2025)
Exploring the top neighborhoods for short-term rentals in Tema? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tema Community 1 | A bustling commercial hub with proximity to the Tema Port, making it ideal for business travelers and expatriates. It's vibrant and offers numerous amenities. | Tema Port, Tema Accra Motorway, Community 1 Market, Mall |
| Tema Community 4 | Known for its residential charm and accessibility, this area offers a good mix of local culture and modern conveniences, appealing to both locals and visitors. | Tema Sports Stadium, Community 4 Market, Restaurants and eateries |
| Tema Community 5 | A popular area among families and professionals due to its quiet neighborhoods and local social amenities. It’s perfect for guests looking for a home-like stay. | Community 5 Beach, Schools and parks, Local shops |
| Tema New Town | An up-and-coming area with new developments; attracting more guests interested in residential experiences away from the city hustle. | New Town beach area, Local markets, Cafes and restaurants |
| Tema East | A quieter area with scenic views and parks, ideal for those looking for a peaceful retreat while still being close to urban amenities. | Tema East Park, Public gardens, Cultural sites |
| Tema Industrial Area | Home to numerous factories and businesses, attracting professionals and workers looking for short-term stays. | Industrial facilities, Business hubs |
| Tema Community 9 | This area features modern accommodations and is close to public transport, making it convenient for travelers looking to explore Tema and beyond. | Community 9 Market, Transport stations, Local eateries |
| Tema Beach Road | Offers easy access to the coastline, ideal for tourists looking for beach activities and relaxation. | Beaches along the coast, Nearby water sports, Beachfront restaurants |
Understanding Airbnb License Requirements & STR Laws in Tema (2025)
While Tema, Greater Accra Region, Ghana currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tema to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Tema (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Temabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 bed house - Community 20 Tema near Spintex Rd
Entire Place • 5 bedrooms
Maximum Properties
Entire Place • 4 bedrooms
Queen B Palace
Entire Place • 3 bedrooms
Beautiful 1-Bedroom home in Tema - Community 3
Entire Place • 1 bedroom
Agape Homes - Luxury 2 Bedroom House and Theme Com 3
Entire Place • 2 bedrooms
Cozy 4BR in a Serene Beach Area Tema Gr-ter. Accra
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tema (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tema based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ephraim | 3 | $28,139 | 143 | 4.89/5.0 |
| Peter | 1 | $20,212 | 70 | 4.87/5.0 |
| Gloria | 1 | $17,932 | 4 | 4.25/5.0 |
| Host #568299612 | 1 | $13,323 | 1 | 0.00/5.0 |
| Frank | 2 | $13,067 | 69 | 4.92/5.0 |
| Naa Kwamah | 1 | $10,779 | 20 | 5.00/5.0 |
| Mavis | 3 | $10,644 | 27 | 2.95/5.0 |
| Prince | 1 | $10,597 | 4 | 4.00/5.0 |
| Host #492196776 | 1 | $9,563 | 0 | 0.00/5.0 |
| Melvin | 1 | $7,770 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tema.
Dive Deeper: Advanced Tema STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tema. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTema Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tema
- The Tema Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tema, House properties are the most common (67.1%), reflecting the local real estate landscape.
- Houses represent a significant 67.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
Tema Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tema
- The dominant room capacity in Tema is 2 bedrooms listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.3% of the active Airbnb listings in Tema, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tema.
Tema Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tema
- The most common guest capacity trend in Tema vacation rentals is listings accommodating 2 guests (38.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tema STR market, accounting for 62.9% of listings.
- 32.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tema.
- On average, properties in Tema are equipped to host 4.1 guests.
Tema Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tema
- The most common availability pattern in Tema falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tema (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tema Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
44.9% of total
2 Nights
16 listings
23.2% of total
3 Nights
8 listings
11.6% of total
4-6 Nights
7 listings
10.1% of total
7-29 Nights
4 listings
5.8% of total
30+ Nights
3 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tema is 1 Night, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Tema Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.9% of Tema hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tema.
Tema Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
43.5% of total
Moderate
11 listings
23.9% of total
Firm
5 listings
10.9% of total
Strict
10 listings
21.7% of total
Cancellation Policy Insights for Tema
- The prevailing Airbnb cancellation policy trend in Tema is Flexible, used by 43.5% of listings.
- There's a relatively balanced mix between guest-friendly (67.4%) and stricter (32.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.5% market standard in Tema.
- Regularly review your cancellation policy against competitors and market demand shifts in Tema.
Tema STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tema
- The overall average booking lead time for vacation rentals in Tema is 48 days.
- Guests book furthest in advance for stays during November (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (71 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Tema.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Tema averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tema (2025)
Amenity Prevalence
Amenity Insights for Tema
- Essential amenities in Tema that guests expect include: Air conditioning, Free parking on premises, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Washer, Iron are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tema: Air conditioning, Free parking on premises, TV, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, TV, Kitchen.
- Consider adding popular differentiators like Wifi or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tema to stay competitive.
Tema Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tema
- The typical guest profile for Airbnb in Tema consists of predominantly international visitors (83%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 17.4% of guests.
- Key international markets include United States (37%) and United Kingdom (23.9%).
- Top languages spoken are English (68.5%) followed by French (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tema Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Legon Hills | 19 | $1,023 | $181.25 | 29% |
| Haatso | 27 | $754 | $123.05 | 30% |
| Adenta Municipal | 35 | $658 | $98.05 | 36% |
| Accra | 1,987 | $623 | $93.81 | 34% |
| Madina | 41 | $501 | $69.10 | 34% |
| Kokrobite | 28 | $475 | $134.92 | 22% |
| North Legon | 15 | $437 | $70.39 | 33% |
| Oyarifa | 48 | $425 | $78.72 | 28% |
| Greater Accra Region | 12 | $419 | $245.16 | 33% |
| Grand-Popo | 14 | $390 | $84.79 | 29% |