Naxos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Naxos in 2025? Explore comprehensive Airbnb analytics for Naxos, Aegean, Greece to uncover income potential. This 2025 STR market report for Naxos, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 873 active listings.
Whether you're considering an Airbnb investment in Naxos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naxos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naxos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naxos (2025)
Understanding the monthly revenue variations for Airbnb listings in Naxos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naxos is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naxos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,854+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,411 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,422 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $752, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naxos
Naxos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naxos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naxos:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naxos
Average Daily Rate (ADR) Airbnb Trends in Naxos (2025)
Effective short term rental pricing strategy in Naxos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naxos typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Naxos
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Airbnb Seasonality Analysis & Trends in Naxos (2025)
Peak Season (August, July, June)
- Revenue averages $3,356 per month
- Occupancy rates average 57.4%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,733 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $157
Low Season (January, February, March)
- Revenue drops to average $664 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $149
Seasonality Insights for Naxos
- The Airbnb seasonality in Naxos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naxos's highest earning potential, with monthly revenues capable of climbing to $3,987, occupancy reaching a high of 64.7%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $647, occupancy could drop to 19.0%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naxos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naxos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naxos (2025)
Exploring the top neighborhoods for short-term rentals in Naxos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naxos Town | The lively capital of Naxos, known for its beautiful port, historical architecture, and local cuisine. This area attracts both tourists and locals, making it a perfect spot for short-term rentals. | Portara, Naxos Castle, Temple of Demeter, The Venetian Museum, Agios Georgios Beach |
| Agios Prokopios | One of the most famous beaches in Naxos, Agios Prokopios boasts crystal clear waters and a lively beach atmosphere, perfect for beach lovers and vacationers. | Agios Prokopios Beach, Water Sports Facilities, Restaurants and Beach Bars, Naxos Island National Airport nearby |
| Plaka Beach | Known for its long stretches of golden sand and turquoise waters, Plaka Beach is ideal for families and couples seeking a relaxing beach getaway. | Plaka Beach, Water Sports, Sunset Views, Nearby Roman Ruins |
| Agia Anna | A charming seaside village with stunning beaches and a relaxed vibe. It's perfect for those looking for a peaceful vacation close to the water. | Agia Anna Beach, Tavernas and Cafes, Close to Naxos Town, Kite and Windsurfing |
| Moutsouna | A quaint fishing village known for its authentic Greek charm and secluded beaches. Moutsouna offers visitors a quiet retreat away from the busier tourist areas. | Secluded Beaches, Traditional Tavernas, Stunning Natural Landscapes |
| Chora | The picturesque main town of Naxos, characterized by its winding streets and traditional Cycladic architecture. Chora is vibrant and offers plenty of entertainment and shopping options. | Wander the Old Town, Visit Local Shops, Seafood Restaurants, Cultural Events |
| Agios Giorgios | A popular area for families, offering a gentle beach and a range of amenities. It's close to Naxos Town, making it convenient and accessible for tourists. | Agios Giorgios Beach, Family-friendly Activities, Nearby Naxos Town Attractions |
| Kastraki | Known for its crystal-clear waters and tranquil beach environment, Kastraki attracts visitors who prefer a quieter experience away from the crowded areas. | Kastraki Beach, Scenic Walking Trails, Local Taverna |
Understanding Airbnb License Requirements & STR Laws in Naxos (2025)
Yes, Naxos, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naxos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Naxos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naxosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dream House in the Venetian Castle
Entire Place • 2 bedrooms
Alio (2suites) with one private swimming pool
Entire Place • 3 bedrooms
Opuntia Suites I
Entire Place • 1 bedroom
Opuntia Suites II
Entire Place • 1 bedroom
1 Bedroom Villa with Private Pool | Naxian Lounge
Entire Place • 1 bedroom
Two Apartments with Sea and Castle view 5-8 people
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naxos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naxos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nikos | 5 | $282,697 | 79 | 4.99/5.0 |
| Stefanos | 23 | $250,807 | 562 | 4.83/5.0 |
| Maria | 9 | $245,021 | 528 | 4.88/5.0 |
| Evangelos | 8 | $241,335 | 1422 | 4.95/5.0 |
| Alexandros | 3 | $208,376 | 77 | 5.00/5.0 |
| Nikitas | 10 | $203,741 | 701 | 4.93/5.0 |
| Nemos | 3 | $191,443 | 35 | 5.00/5.0 |
| Dimitris | 8 | $184,378 | 56 | 3.75/5.0 |
| George | 6 | $157,359 | 281 | 4.92/5.0 |
| Σταυρος | 12 | $152,542 | 994 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naxos.
Dive Deeper: Advanced Naxos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naxos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaxos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naxos
- The Naxos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.6% of the 873 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naxos, Apartment/Condo properties are the most common (63.9%), reflecting the local real estate landscape.
- Houses represent a significant 26.9% portion, catering likely to families or larger groups.
- The presence of 7.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.4%) offer potential for unique stay experiences.
Naxos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naxos
- The dominant room capacity in Naxos is 1 bedroom listings, making up 68.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 91.1% of the active Airbnb listings in Naxos, indicating a high concentration in these sizes.
- With over half the market (68.4%) consisting of studios or 1-bedroom units, Naxos is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Naxos.
Naxos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naxos
- The most common guest capacity trend in Naxos vacation rentals is listings accommodating 2 guests (31.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Naxos STR market, accounting for 60.6% of listings.
- 10.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naxos.
- On average, properties in Naxos are equipped to host 3.5 guests.
Naxos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naxos
- The most common availability pattern in Naxos falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Naxos (42.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naxos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
264 listings
31.1% of total
2 Nights
264 listings
31.1% of total
3 Nights
186 listings
21.9% of total
4-6 Nights
50 listings
5.9% of total
7-29 Nights
13 listings
1.5% of total
30+ Nights
73 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Naxos is 1 Night, adopted by 31.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.2%) of the Naxos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.1% of Naxos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naxos.
Naxos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
0.9% of total
Super Strict 30 Days
10 listings
1.3% of total
Non-refundable
1 listings
0.1% of total
Flexible
35 listings
4.5% of total
Moderate
72 listings
9.3% of total
Firm
243 listings
31.4% of total
Strict
407 listings
52.5% of total
Cancellation Policy Insights for Naxos
- The prevailing Airbnb cancellation policy trend in Naxos is Strict, used by 52.5% of listings.
- A majority (83.9%) of hosts in Naxos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.5% market standard in Naxos.
- With 52.5% using Strict terms, this is a viable option in Naxos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Naxos.
Naxos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naxos
- The overall average booking lead time for vacation rentals in Naxos is 64 days.
- Guests book furthest in advance for stays during April (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Naxos.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Naxos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naxos (2025)
Amenity Prevalence
Amenity Insights for Naxos
- Essential amenities in Naxos that guests expect include: Wifi, Air conditioning, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naxos: Wifi, Air conditioning, TV, Essentials.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Essentials.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naxos to stay competitive.
Naxos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naxos
- The typical guest profile for Airbnb in Naxos consists of predominantly international visitors (98%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.2% of guests.
- Key international markets include United States (31.5%) and Canada (13.6%).
- Top languages spoken are English (52.6%) followed by French (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naxos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Agios Ioannis Diakoftis | 160 | $4,066 | $625.08 | 44% |
| Psarou | 112 | $3,929 | $802.27 | 45% |
| Faros Armenistis | 121 | $3,418 | $833.09 | 38% |
| Municipality of Mykonos | 338 | $3,257 | $672.36 | 39% |
| Orkos | 82 | $3,252 | $395.86 | 49% |
| Platys Gialos | 223 | $3,185 | $445.47 | 47% |
| Ornos | 243 | $3,134 | $367.58 | 49% |
| Plaka | 174 | $3,082 | $259.17 | 61% |
| Municipal Unit of Ayios Konstantinos | 11 | $3,036 | $300.15 | 41% |