Chania Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Chania in 2025? Explore comprehensive Airbnb analytics for Chania, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Chania, based on AirROI data from October 2024 to September 2025, reveals key trends in the bustling market of 2,542 active listings.
Whether you're considering an Airbnb investment in Chania, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chania Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chania Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chania (2025)
Understanding the monthly revenue variations for Airbnb listings in Chania is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chania is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chania across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,151+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,533 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,528 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $835, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chania
Chania Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chania STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chania:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chania
Average Daily Rate (ADR) Airbnb Trends in Chania (2025)
Effective short term rental pricing strategy in Chania involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chania typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Chania
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Airbnb Seasonality Analysis & Trends in Chania (2025)
Peak Season (August, July, June)
- Revenue averages $3,698 per month
- Occupancy rates average 64.6%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,920 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $139
Low Season (January, February, December)
- Revenue drops to average $960 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $128
Seasonality Insights for Chania
- The Airbnb seasonality in Chania shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chania's highest earning potential, with monthly revenues capable of climbing to $4,184, occupancy reaching a high of 70.5%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $904, occupancy could drop to 25.1%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chania.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chania seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chania (2025)
Exploring the top neighborhoods for short-term rentals in Chania? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Chania | Historical and picturesque area with Venetian and Ottoman architecture. A major draw for tourists seeking culture, history, and beautiful waterfront views. | Chania Harbor, Venetian Lighthouse, Archaeological Museum of Chania, Etz Hayyim Synagogue, Historic Market Square, Kucuk Hasan Mosque |
| Agia Marina | Popular beach area close to Chania, known for its vibrant nightlife and family-friendly environment. Great for guests looking for sun and sea activities. | Agia Marina Beach, Platanias Beach, Water Parks, Local Taverns, Nightclubs, Shopping areas |
| Platanias | Adjacent to Agia Marina, popular with young travelers and families, featuring a variety of restaurants, bars, and stunning beaches. | Platanias Beach, Cretan Nightlife, Local Shops, Water Sports Activities, Nearby Archaeological Sites |
| Kolymbari | Quieter coastal village ideal for guests seeking relaxation, known for its traditional Cretan vibe and natural beauty. | Kolymbari Beach, Monastery of Agios Nikolaos, Local Olive Oil Producers, Fish Taverns, Hiking Trails |
| Kissamos | Famous for its stunning beaches and proximity to Gramvousa and Balos Lagoon, attracting nature lovers and beachgoers. | Balos Beach, Gramvousa Island, Kissamos Harbor, Tavernas with Fresh Seafood, Ancient Falassarna |
| Agioi Apostoli | Beautiful beach area with lush parks, great for families and those looking for outdoor activities. A balance of nature and amenities. | Agioi Apostoli Beach, Lush Green Parks, Cycling Routes, Restaurants, Water Sports |
| Falassarna | Renowned for its breathtaking beaches and less touristy feel, perfect for those seeking a tranquil getaway. | Falassarna Beach, Ancient Falassarna, Beach Bars, Sunset Views, Water Activities |
| Splantzia | Charming neighborhood with a mix of local cafes, taverns, and traditional markets, providing an authentic Cretan experience. | Splantzia Square, Local Churches, Cafes and Taverns, Historical Sites, Artisan Shops |
Understanding Airbnb License Requirements & STR Laws in Chania (2025)
Yes, Chania, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chania to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 76% licensed listings)
Top Performing Airbnb Properties in Chania (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chaniabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cavo Dago - Revel in Luxury by etouri
Entire Place • 6 bedrooms
Defined by Sophistication: by etouri
Entire Place • 6 bedrooms
Art & Design Villa with Maid Service by etouri
Entire Place • 6 bedrooms
Panoramic sea & city views, gym, sauna, fire pit!
Entire Place • 6 bedrooms
City Moments Villa I Free* Indoor Heated pool
Entire Place • 5 bedrooms
Seafront villas I Free* Heated pools & 100m to Sea
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chania (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chania based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kostas Etouri | 22 | $2,256,602 | 401 | 4.94/5.0 |
| Holiways | 7 | $980,388 | 178 | 4.98/5.0 |
| Aggeliki Oh My Villa | 36 | $812,412 | 1557 | 4.84/5.0 |
| Dream Villas Crete | 37 | $772,169 | 856 | 4.87/5.0 |
| Emmanuel & Yannis | 28 | $593,768 | 927 | 4.92/5.0 |
| Homeleader | 16 | $573,002 | 527 | 4.72/5.0 |
| Alkis Drakakis | 9 | $334,599 | 1716 | 4.90/5.0 |
| Manolis | 8 | $299,345 | 276 | 4.67/5.0 |
| Nikos (Guesteasy) | 15 | $283,337 | 666 | 4.84/5.0 |
| Giannis | 10 | $270,772 | 205 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chania.
Dive Deeper: Advanced Chania STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chania. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChania Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chania
- The Chania Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 2,542 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chania, Apartment/Condo properties are the most common (65.8%), reflecting the local real estate landscape.
- Houses represent a significant 26.4% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.5%) offer potential for unique stay experiences.
Chania Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chania
- The dominant room capacity in Chania is 1 bedroom listings, making up 53.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.9% of the active Airbnb listings in Chania, indicating a high concentration in these sizes.
- With over half the market (53.2%) consisting of studios or 1-bedroom units, Chania is particularly well-suited for individuals or couples.
Chania Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chania
- The most common guest capacity trend in Chania vacation rentals is listings accommodating 2 guests (27.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Chania STR market, accounting for 51.3% of listings.
- 18.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chania.
- On average, properties in Chania are equipped to host 3.8 guests.
Chania Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chania
- The most common availability pattern in Chania falls within the 271-366 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chania (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chania Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
160 listings
6.3% of total
2 Nights
296 listings
11.7% of total
3 Nights
494 listings
19.5% of total
4-6 Nights
413 listings
16.3% of total
7-29 Nights
46 listings
1.8% of total
30+ Nights
1129 listings
44.5% of total
Key Insights
- The most prevalent minimum stay requirement in Chania is 30+ Nights, adopted by 44.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (44.5%) caters to monthly stays (30+ nights) in Chania, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.5% of Chania hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chania.
Chania Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
27 listings
1.1% of total
Super Strict 60 Days
14 listings
0.6% of total
Flexible
200 listings
7.9% of total
Moderate
463 listings
18.2% of total
Firm
1149 listings
45.3% of total
Strict
684 listings
27% of total
Cancellation Policy Insights for Chania
- The prevailing Airbnb cancellation policy trend in Chania is Firm, used by 45.3% of listings.
- A majority (72.3%) of hosts in Chania utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.3% market standard in Chania.
- Regularly review your cancellation policy against competitors and market demand shifts in Chania.
Chania STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chania
- The overall average booking lead time for vacation rentals in Chania is 64 days.
- Guests book furthest in advance for stays during August (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Chania.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Chania averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chania (2025)
Amenity Prevalence
Amenity Insights for Chania
- Essential amenities in Chania that guests expect include: Wifi, Air conditioning, Hair dryer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hot water, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chania: Wifi, Air conditioning, Hair dryer, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, Hair dryer, TV.
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chania to stay competitive.
Chania Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chania
- The typical guest profile for Airbnb in Chania consists of predominantly international visitors (95%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.9% of guests.
- Key international markets include United States (24%) and United Kingdom (15.4%).
- Top languages spoken are English (46.8%) followed by French (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chania Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 21 | $6,713 | $524.09 | 55% |
| Skaleta | 55 | $4,949 | $579.08 | 47% |
| Viranepiskopi | 11 | $4,546 | $320.55 | 57% |
| Perama | 27 | $4,448 | $401.62 | 50% |
| Amnatos | 14 | $4,239 | $650.36 | 46% |
| Pithari | 21 | $4,202 | $379.66 | 50% |
| Municipality of Milopotamos | 18 | $4,134 | $353.70 | 51% |
| Xiro Chorio | 20 | $4,000 | $386.88 | 45% |
| Ia Municipal Unit | 748 | $3,753 | $409.36 | 41% |
| Tsikalaria | 11 | $3,549 | $303.19 | 49% |