Municipality of Rethymnon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Municipality of Rethymnon in 2025? Explore comprehensive Airbnb analytics for Municipality of Rethymnon, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Municipality of Rethymnon, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 35 active listings.

Whether you're considering an Airbnb investment in Municipality of Rethymnon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Municipality of Rethymnon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Municipality of Rethymnon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$175
The average rental revenue earned for an occupied room per day in Municipality of Rethymnon.
Occupancy Rate(?)
43.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,030
Typical annual income for an Airbnb listing in Municipality of Rethymnon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.7%
Significant decrease (-17.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Municipality of Rethymnon.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Municipality of Rethymnon.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
35
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Municipality of Rethymnon (2025)

Understanding the monthly revenue variations for Airbnb listings in Municipality of Rethymnon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Municipality of Rethymnon is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Municipality of Rethymnon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,034+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,092 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,622 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $824, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Municipality of Rethymnon

Municipality of Rethymnon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Municipality of Rethymnon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Municipality of Rethymnon:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Municipality of Rethymnon

Average Daily Rate (ADR) Airbnb Trends in Municipality of Rethymnon (2025)

Effective short term rental pricing strategy in Municipality of Rethymnon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Municipality of Rethymnon typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
  • Typical properties (Median) charge around $166 per night.
  • Entry-level properties (Bottom 25%) earn around $59 per night.

Average Daily Rate (ADR) Trend by Month in Municipality of Rethymnon

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Airbnb Seasonality Analysis & Trends in Municipality of Rethymnon (2025)

Peak Season (August, March, September)
  • Revenue averages $3,907 per month
  • Occupancy rates average 66.9%
  • Daily rates average $198
Shoulder Season
  • Revenue averages $2,271 per month
  • Occupancy maintains around 34.9%
  • Daily rates hold near $181
Low Season (February, November, December)
  • Revenue drops to average $1,013 per month
  • Occupancy decreases to average 18.2%
  • Daily rates adjust to average $188

Seasonality Insights for Municipality of Rethymnon

  • The Airbnb seasonality in Municipality of Rethymnon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Municipality of Rethymnon's highest earning potential, with monthly revenues capable of climbing to $4,407, occupancy reaching a high of 72.8%, and ADRs peaking at $233.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $644, occupancy could drop to 8.9%, and ADRs may adjust down to $161.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Municipality of Rethymnon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Municipality of Rethymnon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Municipality of Rethymnon (2025)

Exploring the top neighborhoods for short-term rentals in Municipality of Rethymnon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Rethymnon Old Town
A beautifully preserved medieval old town with narrow alleys, Venetian architecture, and numerous shops and restaurants. It's a cultural hotspot that attracts tourists interested in history and local cuisine.
Venetian Harbour, Rethymnon Fortress, Neratze Mosque, Historical and Folklore Museum of Rethymno, Rimondi Fountain
Platanias
A popular beach resort area known for its vibrant nightlife, family-friendly beaches, and numerous restaurants. Perfect for tourists looking for relaxation and entertainment by the sea.
Platanias Beach, Ocean Beach Club, The Big Beach, Platanias Village Square
Adelianos Kampos
A family-friendly area with a mix of locals and tourists. Known for its beautiful beaches and a variety of accommodations, it's ideal for vacation rentals.
Adelianos Kampos Beach, Taverns and restaurants along the coast, Water sports activities
Scaleta
A quieter beach resort area that offers a tranquil escape from the busier tourist spots. Great for families and couples looking for a relaxing vacation.
Scaleta Beach, Cafes near the beach, Fishing trips
Beach of Episkopi
A long, sandy beach that appeals to families and those looking for tranquility. Less crowded than other beaches, making it a great choice for relaxation.
Episkopi Beach, Water sports, Sunset views
Fodele
Fodele is a picturesque village known for its local art and beautiful landscapes. Close to the beach and offers a glimpse into traditional Cretan life.
Fodele Beach, The birthplace of El Greco, Local artisan shops
Kavros
A popular choice for family holidays with its long sandy beaches and shallow waters. It offers plenty of amenities and is close to major attractions.
Kavros Beach, Cafes and water sports, Nearby archaeological sites
Georgioupolis
A charming seaside village with a lovely beach, popular for its authentic Cretan charm and family-friendly atmosphere.
Georgioupolis Beach, Lake Kournas nearby, Local tavernas

Understanding Airbnb License Requirements & STR Laws in Municipality of Rethymnon (2025)

While Municipality of Rethymnon, Region of Crete, Greece currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Municipality of Rethymnon to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Municipality of Rethymnon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Municipality of Rethymnonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Aptenia Villa, on the beach

Aptenia Villa, on the beach

Entire Place • 4 bedrooms

$66,313
Revenue
63.3%
Occupancy
$394.99
Daily Rate
Beautiful 5bedroom villa big pool, close to beach!

Beautiful 5bedroom villa big pool, close to beach!

Entire Place • 5 bedrooms

$65,050
Revenue
50.5%
Occupancy
$314.13
Daily Rate
Seafront Villa Eirini

Seafront Villa Eirini

Entire Place • 2 bedrooms

$47,753
Revenue
56.2%
Occupancy
$269.41
Daily Rate
Villa Red Sunset by Estia

Villa Red Sunset by Estia

Entire Place • 3 bedrooms

$36,658
Revenue
59.4%
Occupancy
$254.33
Daily Rate
Athina House, Spa & Hammam

Athina House, Spa & Hammam

Entire Place • 5 bedrooms

$26,783
Revenue
30.9%
Occupancy
$304.63
Daily Rate
Gogna Luxury Domes in Crete, Greece

Gogna Luxury Domes in Crete, Greece

Entire Place • 2 bedrooms

$24,468
Revenue
50.4%
Occupancy
$283.87
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Municipality of Rethymnon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Municipality of Rethymnon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kreta Eiendom SA4$84,574374.95/5.0
George3$71,1031224.93/5.0
Evmorfia1$65,050234.70/5.0
Samson1$47,753285.00/5.0
Christos8$44,626374.69/5.0
Νικος2$38,180134.79/5.0
Eirini1$36,658134.85/5.0
Katerina1$24,468115.00/5.0
Nick1$24,277174.82/5.0
Melanthia1$15,961324.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Municipality of Rethymnon.

Dive Deeper: Advanced Municipality of Rethymnon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Municipality of Rethymnon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Municipality of Rethymnon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Municipality of Rethymnon

  • The Municipality of Rethymnon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 35 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Municipality of Rethymnon, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
  • Houses represent a significant 40% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.

Municipality of Rethymnon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Municipality of Rethymnon

  • The dominant room capacity in Municipality of Rethymnon is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Municipality of Rethymnon, indicating a high concentration in these sizes.
  • A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Municipality of Rethymnon.

Municipality of Rethymnon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Municipality of Rethymnon

  • The most common guest capacity trend in Municipality of Rethymnon vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Municipality of Rethymnon STR market, accounting for 42.9% of listings.
  • 34.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Municipality of Rethymnon.
  • On average, properties in Municipality of Rethymnon are equipped to host 4.7 guests.

Municipality of Rethymnon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Municipality of Rethymnon

  • The most common availability pattern in Municipality of Rethymnon falls within the 271-366 days range, representing 65.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Municipality of Rethymnon (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Municipality of Rethymnon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (6.3%)

2 Nights

2 listings

6.3% of total

3 Nights (25%)

3 Nights

8 listings

25% of total

4-6 Nights (18.8%)

4-6 Nights

6 listings

18.8% of total

7-29 Nights (9.4%)

7-29 Nights

3 listings

9.4% of total

30+ Nights (40.6%)

30+ Nights

13 listings

40.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Municipality of Rethymnon is 30+ Nights, adopted by 40.6% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (6.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (40.6%) caters to monthly stays (30+ nights) in Municipality of Rethymnon, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 40.6% of Municipality of Rethymnon hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 40.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Municipality of Rethymnon.

Municipality of Rethymnon Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (5.9%)

Flexible

2 listings

5.9% of total

Moderate (32.4%)

Moderate

11 listings

32.4% of total

Firm (23.5%)

Firm

8 listings

23.5% of total

Strict (38.2%)

Strict

13 listings

38.2% of total

Cancellation Policy Insights for Municipality of Rethymnon

  • The prevailing Airbnb cancellation policy trend in Municipality of Rethymnon is Strict, used by 38.2% of listings.
  • A majority (61.7%) of hosts in Municipality of Rethymnon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.2% market standard in Municipality of Rethymnon.
  • With 38.2% using Strict terms, this is a viable option in Municipality of Rethymnon, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Municipality of Rethymnon.

Municipality of Rethymnon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Municipality of Rethymnon

  • The overall average booking lead time for vacation rentals in Municipality of Rethymnon is 51 days.
  • Guests book furthest in advance for stays during March (average 135 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (95 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Municipality of Rethymnon.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 95 days) to capture early planners.
  • Monitor your own booking lead times against these Municipality of Rethymnon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Municipality of Rethymnon (2025)

Amenity data is currently unavailable for Municipality of Rethymnon.

Municipality of Rethymnon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Municipality of Rethymnon

  • The typical guest profile for Airbnb in Municipality of Rethymnon consists of predominantly international visitors (95%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 5.4% of guests.
  • Key international markets include Germany (26.1%) and France (13%).
  • Top languages spoken are English (42.6%) followed by German (17.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Municipality of Rethymnon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Violi Charaki19$5,953$499.1253%
Perama27$4,597$398.0754%
Skaleta59$4,526$550.6747%
Ia Municipal Unit740$4,258$429.5444%
Pithari17$4,121$379.4252%
Viranepiskopi10$3,844$299.9056%
Tsikalaria10$3,673$296.6251%
Municipality of Milopotamos20$3,580$338.3851%
Skines12$3,486$403.0848%
Kyparissos15$3,410$370.6852%

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