Rethymno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Rethymno in 2025? Explore comprehensive Airbnb analytics for Rethymno, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Rethymno, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Rethymno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rethymno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rethymno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rethymno (2025)
Understanding the monthly revenue variations for Airbnb listings in Rethymno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rethymno is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rethymno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,077+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,373 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $730 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $403, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rethymno
Rethymno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rethymno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rethymno:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rethymno
Average Daily Rate (ADR) Airbnb Trends in Rethymno (2025)
Effective short term rental pricing strategy in Rethymno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rethymno typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Rethymno
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Airbnb Seasonality Analysis & Trends in Rethymno (2025)
Peak Season (May, April, March)
- Revenue averages $2,346 per month
- Occupancy rates average 28.3%
- Daily rates average $223
Shoulder Season
- Revenue averages $536 per month
- Occupancy maintains around 12.5%
- Daily rates hold near $178
Low Season (August, September, October)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $159
Seasonality Insights for Rethymno
- The Airbnb seasonality in Rethymno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rethymno's highest earning potential, with monthly revenues capable of climbing to $2,896, occupancy reaching a high of 31.4%, and ADRs peaking at $236.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rethymno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rethymno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rethymno (2025)
Exploring the top neighborhoods for short-term rentals in Rethymno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Rethymno | A beautifully preserved Venetian harbor town full of charming narrow streets, historic buildings, and vibrant cafes. Ideal for tourists wanting to experience the rich history and culture of Crete. | Fortezza Fortress, Rimondi Fountain, Old Venetian Harbor, Historical and Folklore Museum of Rethymno, Archaeological Museum of Rethymno |
| Rethymno Beach | A picturesque beach area with golden sands and crystal clear waters. Perfect for families and sun-seekers looking for a relaxing vacation by the sea. | Rethymno Beach, Municipal Garden, Port of Rethymno, Water Sports Facilities, Beach Bars and Restaurants |
| Platanes | A popular tourist area featuring a long beachfront promenade filled with restaurants and shops. Great for those looking for easy access to relaxation and entertainment. | Platanes Beach, Water Park, Local Taverns, Shopping District |
| Adelianos Kampos | A vibrant area close to Rethymno town with a lively atmosphere and numerous amenities. Popular among locals and tourists alike for its entertaining nightlife. | Adelianos Kampos Beach, Dining Options, Nightlife Venues, Shops and Cafes |
| Sfakaki | A quieter area ideal for those seeking peace and tranquility near the beach. Great for relaxed retreats with access to nature and scenic views. | Sfakaki Beach, Local Fish Taverns, Scenic Nature Trails |
| Skaleta | A charming beach resort area that offers a mix of relaxation and activity with plenty of water sports. Suitable for families and adventurous travelers. | Skaleta Beach, Water Sports Activities, Local Markets |
| Kastelli | A quaint village area that offers a taste of local Cretan life with its traditional architecture and friendly atmosphere. Ideal for travelers seeking authenticity. | Kastelli Village, Historical Sites, Local Cretan Cuisine |
| Gerani | A family-friendly beach area with a relaxed vibe, making it attractive for visitors looking for short-term rentals and peaceful holidays. | Gerani Beach, Local Shops, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Rethymno (2025)
Yes, Rethymno, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rethymno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 66% licensed listings)
Top Performing Airbnb Properties in Rethymno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rethymnobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Suite Private Pool Swim Up | Adults Only
Private Room • 1 bedroom
Lemon Garden Villa
Entire Place • 3 bedrooms
Design Suite with Private Pool -first floor
Private Room • 1 bedroom
Villa Kalliston - Private Heated Pool
Entire Place • 5 bedrooms
Anchel house
Entire Place • 2 bedrooms
Minares Luxury Suite
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rethymno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rethymno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefania | 2 | $35,950 | 31 | 4.97/5.0 |
| Host #64016363 | 1 | $18,107 | 0 | N/A/5.0 |
| Host #596516739 | 1 | $10,400 | 0 | N/A/5.0 |
| Ελενη | 1 | $10,168 | 5 | 5.00/5.0 |
| Markos | 2 | $9,896 | 11 | 5.00/5.0 |
| Giorgos | 3 | $9,306 | 5 | 4.67/5.0 |
| Host #57608145 | 1 | $9,133 | 0 | N/A/5.0 |
| Θεοχαρούλα | 1 | $6,540 | 7 | 4.71/5.0 |
| Thanos | 1 | $6,283 | 4 | 5.00/5.0 |
| Ioanna | 1 | $5,670 | 2 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rethymno.
Dive Deeper: Advanced Rethymno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rethymno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRethymno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rethymno
- The Rethymno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rethymno, Apartment/Condo properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 37.5% portion, catering likely to families or larger groups.
- The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Rethymno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rethymno
- The dominant room capacity in Rethymno is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.5% of the active Airbnb listings in Rethymno, indicating a high concentration in these sizes.
Rethymno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rethymno
- The most common guest capacity trend in Rethymno vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Rethymno STR market, accounting for 46.9% of listings.
- 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rethymno.
- On average, properties in Rethymno are equipped to host 4.2 guests.
Rethymno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rethymno
- The most common availability pattern in Rethymno falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rethymno (59.4%), reflecting common guest stay durations or potential owner blocking patterns.
Rethymno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
15.6% of total
2 Nights
9 listings
28.1% of total
3 Nights
7 listings
21.9% of total
4-6 Nights
2 listings
6.3% of total
30+ Nights
9 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rethymno is 2 Nights, adopted by 28.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Rethymno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.1% of Rethymno hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rethymno.
Rethymno Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
18.8% of total
Moderate
12 listings
37.5% of total
Firm
7 listings
21.9% of total
Strict
7 listings
21.9% of total
Cancellation Policy Insights for Rethymno
- The prevailing Airbnb cancellation policy trend in Rethymno is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Rethymno.
- Regularly review your cancellation policy against competitors and market demand shifts in Rethymno.
Rethymno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rethymno
- The overall average booking lead time for vacation rentals in Rethymno is 28 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (44 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Rethymno.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Rethymno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rethymno (2025)
Amenity Prevalence
Amenity Insights for Rethymno
- Essential amenities in Rethymno that guests expect include: Wifi, Air conditioning, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rethymno: Wifi, Air conditioning, Hot water, TV.
- Prioritize adding missing essentials: Hot water, TV.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rethymno to stay competitive.
Rethymno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rethymno
- The typical guest profile for Airbnb in Rethymno consists of predominantly international visitors (90%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 10.4% of guests.
- Key international markets include France (17.4%) and United States (17.4%).
- Top languages spoken are English (46.3%) followed by French (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rethymno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 19 | $5,725 | $488.61 | 53% |
| Ia Municipal Unit | 760 | $4,214 | $460.41 | 45% |
| Municipality of Milopotamos | 15 | $4,185 | $321.06 | 60% |
| Perama | 26 | $4,102 | $370.57 | 54% |
| Skaleta | 60 | $4,068 | $530.81 | 46% |
| Pithari | 16 | $3,985 | $443.86 | 53% |
| Skines | 10 | $3,362 | $357.44 | 46% |
| Viranepiskopi | 11 | $3,231 | $313.29 | 51% |
| Adele | 42 | $3,200 | $363.58 | 46% |
| Xiro Chorio | 16 | $3,154 | $384.75 | 44% |