Souda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Souda in 2025? Explore comprehensive Airbnb analytics for Souda, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Souda, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Souda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Souda Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Souda Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Souda (2025)
Understanding the monthly revenue variations for Airbnb listings in Souda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Souda is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Souda across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,422+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,902 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,402 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $700, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Souda
Souda Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Souda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Souda:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Souda
Average Daily Rate (ADR) Airbnb Trends in Souda (2025)
Effective short term rental pricing strategy in Souda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Souda typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $321+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Souda
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Airbnb Seasonality Analysis & Trends in Souda (2025)
Peak Season (August, July, June)
- Revenue averages $5,257 per month
- Occupancy rates average 61.0%
- Daily rates average $232
Shoulder Season
- Revenue averages $2,558 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $171
Low Season (February, November, December)
- Revenue drops to average $991 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $157
Seasonality Insights for Souda
- The Airbnb seasonality in Souda shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Souda's highest earning potential, with monthly revenues capable of climbing to $5,828, occupancy reaching a high of 67.0%, and ADRs peaking at $244.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $829, occupancy could drop to 19.8%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Souda.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Souda seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Souda (2025)
Exploring the top neighborhoods for short-term rentals in Souda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Souda Bay | A picturesque bay known for its scenic views and proximity to Chania. Ideal for tourists wanting a peaceful yet beautiful setting with easy access to the historical city of Chania. | Souda Bay, Chania Old Town, Venetian Harbour, Maritime Museum of Crete, Souda Fortress |
| Kalamaki | A charming coastal village that offers a quieter alternative to busy tourist spots. Guests enjoy the sandy beach and the local dining options while being close to Chania. | Kalamaki Beach, Tavernas along the coast, Chania Harbour, Platanias Beach |
| Agioi Apostoloi | Famous for its beautiful beaches and lush greenery, this area attracts families and couples looking for a relaxing vacation close to Chania's nightlife. | Agioi Apostoloi Beach, Municipal Garden of Chania, Golden Beach, Nightlife in Chania |
| Kalyves | A traditional Cretan village with beautiful beaches and local markets. Offers a genuine Cretan experience with modern accommodations. | Kalyves Beach, Local markets, Nearby ancient ruins, Charming village atmosphere |
| Almyrida | A beautiful coastal area popular with families and couples. Known for its clear waters and relaxing environment with plenty of beachfront tavernas and amenities. | Almyrida Beach, Water sports, Traditional restaurants, Close to Souda Bay |
| Maleme | A serene beach area that attracts visitors looking for history and relaxation, with a mix of modern and traditional accommodations. | Maleme Beach, German War Cemetery, Local tavernas, Historical sites |
| Platanias | A vibrant tourist spot known for its nightlife and entertainment options. Attracts younger travelers looking for fun and activities. | Platanias Beach, Nightclubs and bars, Shopping areas, Water parks and entertainment |
| Chania | The historical heart of the region, filled with culture, architecture, and vibrant markets. A top choice for those wanting to experience Cretan history and food. | Chania Old Town, Venetian Harbour, Local markets, Chania Archaeological Museum |
Understanding Airbnb License Requirements & STR Laws in Souda (2025)
Yes, Souda, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Souda to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Souda (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Soudabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Escape the Ordinary & Embrace a Fantasy by etouri
Entire Place • 6 bedrooms
Villa Albero - Sea View Escape
Entire Place • 5 bedrooms
Design Villa with Sea view, 50m2 pool, home cinema
Entire Place • 3 bedrooms
Sea Views, Heated Pool, Near Beaches & Chania Town
Entire Place • 5 bedrooms
Villa Isabella Luxury Living rooftop Jacuzzi
Entire Place • 4 bedrooms
Thearia Seaview Maisonette, jacuzzi & private pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Souda (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Souda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kostas Etouri | 3 | $611,744 | 64 | 4.98/5.0 |
| Nikos | 12 | $222,216 | 723 | 4.84/5.0 |
| Dimitrios | 1 | $200,744 | 21 | 5.00/5.0 |
| Νικόλαος | 5 | $125,311 | 160 | 4.80/5.0 |
| Stelios | 3 | $107,587 | 101 | 4.81/5.0 |
| Despina | 2 | $80,764 | 57 | 4.99/5.0 |
| Emmanuel & Yannis | 2 | $62,920 | 56 | 4.86/5.0 |
| Ian | 3 | $61,858 | 160 | 4.73/5.0 |
| Aggeliki Oh My Villa | 1 | $58,937 | 39 | 4.85/5.0 |
| Barbara | 1 | $32,281 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Souda.
Dive Deeper: Advanced Souda STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Souda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouda Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Souda
- The Souda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Souda, Apartment/Condo properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 39.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.6%) offer potential for unique stay experiences.
Souda Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Souda
- The dominant room capacity in Souda is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.9% of the active Airbnb listings in Souda, indicating a high concentration in these sizes.
- A significant 25.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Souda.
Souda Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Souda
- The most common guest capacity trend in Souda vacation rentals is listings accommodating 4 guests (31.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Souda STR market, accounting for 47.3% of listings.
- 31.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Souda.
- On average, properties in Souda are equipped to host 4.6 guests.
Souda Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Souda
- The most common availability pattern in Souda falls within the 271-366 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Souda (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Souda Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
5.5% of total
2 Nights
10 listings
11% of total
3 Nights
11 listings
12.1% of total
4-6 Nights
11 listings
12.1% of total
7-29 Nights
5 listings
5.5% of total
30+ Nights
49 listings
53.8% of total
Key Insights
- The most prevalent minimum stay requirement in Souda is 30+ Nights, adopted by 53.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (53.8%) caters to monthly stays (30+ nights) in Souda, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 53.8% of Souda hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 53.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Souda.
Souda Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
3.3% of total
Moderate
9 listings
9.9% of total
Firm
54 listings
59.3% of total
Strict
25 listings
27.5% of total
Cancellation Policy Insights for Souda
- The prevailing Airbnb cancellation policy trend in Souda is Firm, used by 59.3% of listings.
- A majority (86.8%) of hosts in Souda utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.3% market standard in Souda.
- Regularly review your cancellation policy against competitors and market demand shifts in Souda.
Souda STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Souda
- The overall average booking lead time for vacation rentals in Souda is 58 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Souda.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Souda averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Souda (2025)
Amenity Prevalence
Amenity Insights for Souda
- Essential amenities in Souda that guests expect include: Wifi, Air conditioning, TV, Kitchen, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Souda: Wifi, Air conditioning, TV, Kitchen, Hair dryer.
- Prioritize adding missing essentials: TV, Kitchen, Hair dryer.
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Souda to stay competitive.
Souda Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Souda
- The typical guest profile for Airbnb in Souda consists of predominantly international visitors (93%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.5% of guests.
- Key international markets include Germany (17.4%) and France (17%).
- Top languages spoken are English (42.5%) followed by German (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Souda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 21 | $6,713 | $524.09 | 55% |
| Skaleta | 55 | $4,949 | $579.08 | 47% |
| Viranepiskopi | 11 | $4,546 | $320.55 | 57% |
| Perama | 27 | $4,448 | $401.62 | 50% |
| Amnatos | 14 | $4,239 | $650.36 | 46% |
| Pithari | 21 | $4,202 | $379.66 | 50% |
| Municipality of Milopotamos | 18 | $4,134 | $353.70 | 51% |
| Xiro Chorio | 20 | $4,000 | $386.88 | 45% |
| Ia Municipal Unit | 748 | $3,753 | $409.36 | 41% |
| Tsikalaria | 11 | $3,549 | $303.19 | 49% |