Sternes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sternes in 2025? Explore comprehensive Airbnb analytics for Sternes, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Sternes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Sternes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sternes Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sternes Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$371
The average rental revenue earned for an occupied room per day in Sternes.
Occupancy Rate(?)
49.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$38,329
Typical annual income for an Airbnb listing in Sternes. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.8%
Positive growth (4.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Sternes.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Sternes.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sternes (2025)

Understanding the monthly revenue variations for Airbnb listings in Sternes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sternes is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sternes across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,108+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,149 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,155 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,152, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sternes

Sternes Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sternes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sternes:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sternes

Average Daily Rate (ADR) Airbnb Trends in Sternes (2025)

Effective short term rental pricing strategy in Sternes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sternes typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $662+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $352 or more.
  • Typical properties (Median) charge around $187 per night.
  • Entry-level properties (Bottom 25%) earn around $100 per night.

Average Daily Rate (ADR) Trend by Month in Sternes

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Airbnb Seasonality Analysis & Trends in Sternes (2025)

Peak Season (August, July, September)
  • Revenue averages $8,550 per month
  • Occupancy rates average 66.7%
  • Daily rates average $363
Shoulder Season
  • Revenue averages $3,416 per month
  • Occupancy maintains around 38.5%
  • Daily rates hold near $315
Low Season (January, February, December)
  • Revenue drops to average $1,128 per month
  • Occupancy decreases to average 24.6%
  • Daily rates adjust to average $317

Seasonality Insights for Sternes

  • The Airbnb seasonality in Sternes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sternes's highest earning potential, with monthly revenues capable of climbing to $9,817, occupancy reaching a high of 73.2%, and ADRs peaking at $386.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $880, occupancy could drop to 16.1%, and ADRs may adjust down to $296.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sternes.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sternes seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sternes (2025)

Exploring the top neighborhoods for short-term rentals in Sternes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Agios Nikolaos
A charming coastal town known for its beautiful lake, vibrant nightlife, and stunning beaches. It's popular among tourists seeking both relaxation and cultural experiences.
Lake Voulismeni, Ammoudi Beach, Archaeological Museum of Agios Nikolaos, Spinalonga Island, Plaka Village
Elounda
Famous for its luxury resorts and stunning views of the Mirabello Bay, Elounda attracts high-end tourists looking for a luxurious retreat with excellent dining options.
Spinalonga Island, Elounda Beach, Plaka Village, Mirabello Bay, Local tavernas and upscale restaurants
Sitia
A lesser-known gem with a rich history and beautiful beaches. Ideal for travelers seeking authenticity and peace away from the crowded tourist hotspots.
Sitia Archaeological Museum, Itanos Beach, Vai Palm Forest, Toplou Monastery, Agios Nikolaos Beach
Heraklion
The capital city of Crete, offering a mix of historical sites, cultural attractions, and vibrant life. A great base for tourists exploring all of Crete.
Knossos Palace, Heraklion Archaeological Museum, Venetian Fortress, Morosini Fountain, Central Market
Rethymnon
Known for its well-preserved medieval architecture and beautiful beaches, Rethymnon offers a mix of history and modern amenities, attracting various tourists.
Old Town Rethymnon, Rethymnon Fortress, Venetian Harbor, Rethymnon Beach, Neratze Mosque
Chania
A picturesque city with a beautiful harbor and rich Venetian history, Chania is popular among tourists for its charm and vibrant atmosphere.
Chania Old Town, Venetian Harbor, Samaria Gorge National Park, Chania Lighthouse, Local markets and restaurants
Matala
Known for its famous caves and stunning beach, Matala is a historical site that attracts visitors interested in both relaxation and cultural exploration.
Matala Beach, Caves of Matala, Red Beach, Local music and art scene, Matala village
Paleochora
A tranquil town known for its lovely beaches and relaxed atmosphere. Ideal for those looking to escape the hustle and bustle and enjoy nature.
Paleochora Beach, Gialiskari Beach, Krios Beach, Hiking trails, Local tavernas

Understanding Airbnb License Requirements & STR Laws in Sternes (2025)

Yes, Sternes, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sternes to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 78% licensed listings)

Top Performing Airbnb Properties in Sternes (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sternesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Elements

Villa Elements

Entire Place • 8 bedrooms

$178,961
Revenue
43.6%
Occupancy
$2044.37
Daily Rate
Villa Panorama - stunning vistas and full privacy!

Villa Panorama - stunning vistas and full privacy!

Entire Place • 5 bedrooms

$141,945
Revenue
73.7%
Occupancy
$743.02
Daily Rate
Elements Villa...luxury redefined!

Elements Villa...luxury redefined!

Entire Place • 8 bedrooms

$107,759
Revenue
33.4%
Occupancy
$1969.95
Daily Rate
Villa Niolos II, Near Marathi Beach with eco pool

Villa Niolos II, Near Marathi Beach with eco pool

Entire Place • 3 bedrooms

$88,608
Revenue
58.8%
Occupancy
$547.87
Daily Rate
Villa Niolos I, Near Marathi Beach with eco pool

Villa Niolos I, Near Marathi Beach with eco pool

Entire Place • 4 bedrooms

$76,955
Revenue
54.3%
Occupancy
$629.56
Daily Rate
“Petra Blue” Chania

“Petra Blue” Chania

Entire Place • 3 bedrooms

$59,656
Revenue
49.8%
Occupancy
$271.26
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sternes (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sternes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kostas5$594,2281134.97/5.0
Maria1$59,656115.00/5.0
Giannis1$49,097324.97/5.0
Alexandra2$48,6081204.98/5.0
Freelance Villas1$47,630384.76/5.0
Nikos1$43,392184.89/5.0
Host #4602978331$25,50900.00/5.0
Stelios1$24,931254.96/5.0
Athina1$21,14455.00/5.0
Holidays Chania1$15,30155.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sternes.

Dive Deeper: Advanced Sternes STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sternes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sternes Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sternes

  • The Sternes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sternes, House properties are the most common (81.5%), reflecting the local real estate landscape.
  • Houses represent a significant 81.5% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 3.7%) offer potential for unique stay experiences.

Sternes Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sternes

  • The dominant room capacity in Sternes is 2 bedrooms listings, making up 25.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 4 bedrooms properties represent 48.1% of the active Airbnb listings in Sternes, indicating a high concentration in these sizes.
  • A significant 51.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sternes.

Sternes Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sternes

  • The most common guest capacity trend in Sternes vacation rentals is listings accommodating 8+ guests (29.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Sternes STR market, accounting for 48.1% of listings.
  • 59.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sternes.
  • On average, properties in Sternes are equipped to host 5.7 guests.

Sternes Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sternes

  • The most common availability pattern in Sternes falls within the 181-270 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sternes (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sternes Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (3.7%)

1 Night

1 listings

3.7% of total

2 Nights (7.4%)

2 Nights

2 listings

7.4% of total

3 Nights (11.1%)

3 Nights

3 listings

11.1% of total

4-6 Nights (51.9%)

4-6 Nights

14 listings

51.9% of total

7-29 Nights (22.2%)

7-29 Nights

6 listings

22.2% of total

30+ Nights (3.7%)

30+ Nights

1 listings

3.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Sternes is 4-6 Nights, adopted by 51.9% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (11.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 51.9% of Sternes hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.7% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sternes.

Sternes Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

4.8% of total

Moderate (14.3%)

Moderate

3 listings

14.3% of total

Firm (57.1%)

Firm

12 listings

57.1% of total

Strict (23.8%)

Strict

5 listings

23.8% of total

Cancellation Policy Insights for Sternes

  • The prevailing Airbnb cancellation policy trend in Sternes is Firm, used by 57.1% of listings.
  • A majority (80.9%) of hosts in Sternes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 57.1% market standard in Sternes.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sternes.

Sternes STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sternes

  • The overall average booking lead time for vacation rentals in Sternes is 70 days.
  • Guests book furthest in advance for stays during October (average 106 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Sternes.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
  • Monitor your own booking lead times against these Sternes averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sternes (2025)

Amenity Prevalence

Amenity Insights for Sternes

  • Essential amenities in Sternes that guests expect include: Hot water, Air conditioning, Essentials, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Cooking basics, Dishes and silverware, Private entrance are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sternes: Hot water, Air conditioning, Essentials, Kitchen, Wifi.
  • Prioritize adding missing essentials: Essentials, Kitchen, Wifi.
  • Consider adding popular differentiators like Cooking basics or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sternes to stay competitive.

Sternes Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sternes

  • The typical guest profile for Airbnb in Sternes consists of predominantly international visitors (94%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 5.7% of guests.
  • Key international markets include United States (16.3%) and United Kingdom (15.4%).
  • Top languages spoken are English (45.1%) followed by German (19%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sternes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Violi Charaki19$5,791$482.2955%
Pithari15$4,537$474.3956%
Ia Municipal Unit766$4,487$454.8249%
Skaleta58$4,451$534.9949%
Perama26$4,345$362.1755%
Municipality of Milopotamos15$4,071$320.4863%
Viranepiskopi11$3,761$340.9856%
Amnatos10$3,479$655.5846%
Skines10$3,314$357.1749%
Xiro Chorio17$3,286$370.7345%

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