Skopelos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Thessaly and Central Greece, Greece
Is Airbnb profitable in Skopelos in 2025? Explore comprehensive Airbnb analytics for Skopelos, Thessaly and Central Greece, Greece to uncover income potential. This 2025 STR market report for Skopelos, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 385 active listings.
Whether you're considering an Airbnb investment in Skopelos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skopelos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Skopelos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Skopelos (2025)
Understanding the monthly revenue variations for Airbnb listings in Skopelos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skopelos is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skopelos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,715+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,218 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,225 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $667, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Skopelos
Skopelos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Skopelos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skopelos:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Skopelos
Average Daily Rate (ADR) Airbnb Trends in Skopelos (2025)
Effective short term rental pricing strategy in Skopelos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skopelos typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Skopelos
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Airbnb Seasonality Analysis & Trends in Skopelos (2025)
Peak Season (August, July, September)
- Revenue averages $3,161 per month
- Occupancy rates average 61.3%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,576 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $140
Low Season (January, February, December)
- Revenue drops to average $578 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $135
Seasonality Insights for Skopelos
- The Airbnb seasonality in Skopelos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Skopelos's highest earning potential, with monthly revenues capable of climbing to $4,103, occupancy reaching a high of 75.4%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $495, occupancy could drop to 17.2%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skopelos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Skopelos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Skopelos (2025)
Exploring the top neighborhoods for short-term rentals in Skopelos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Skopelos Town | The charming capital of Skopelos, known for its beautiful architecture and vibrant local life. It attracts visitors for its picturesque harbor, traditional tavernas, and the famous Mamma Mia filming locations. | Skopelos Harbor, Agios Nikolaos Church, Skopelos Museum, Mamma Mia Film Locations, Bourtzi Park |
| Glossa | A quaint village located on the northwest of Skopelos, known for its stunning views and traditional charm. Popular among those looking for a quieter retreat with beautiful beaches nearby. | Glossa Village, Agios Taxiarchis, Kastani Beach, Chora Beach, Kastani Beach Cafe |
| Stafilos | Famous for its beautiful beach and crystal-clear waters, Stafilos is perfect for those looking to enjoy the sun and sea. It's close to various nature trails and local tavernas. | Stafilos Beach, Velanio Beach, Stafilos Wine Tasting, Hiking Trails, Nearby Chora |
| Panormos | A picturesque seaside village known for its lovely beach and laid-back atmosphere. Ideal for families and travelers seeking relaxation by the sea. | Panormos Beach, Tavernas by the Sea, Panormos Bay, Water Sports, Nearby Hiking Trails |
| Agnondas | A beautiful and serene harbor village that offers stunning views and access to great swimming spots. Great choice for a peaceful getaway. | Agnondas Beach, Local Seafood Restaurants, Hiking Trails, Boat Rentals, Scenic Seafront |
| Perivoli | A hidden gem in Skopelos, offering seclusion and tranquility. Ideal for those looking for a unique Airbnb experience away from the tourist crowds. | Perivoli Beach, Nature Trails, Local Olive Groves, Traditional Houses, Nearby Panagia |
| Mamma Mia Film Location | Attracts film fans and tourists for its iconic scenes from Mamma Mia. An excellent choice for themed stays and experiences. | Mamma Mia Wedding Chapel, Clifftop Views, Local Tours, Scenic Hiking Trails, Paleokastro Ruins |
| Agnondas Beach | Famous for its stunning natural beauty and crystal-clear waters, making it a prime location for beach lovers and sun-seekers. | Crystal Waters, Secluded Coves, Beach Bars, Water Sports Rentals, Gorgeous Sunsets |
Understanding Airbnb License Requirements & STR Laws in Skopelos (2025)
While Skopelos, Thessaly and Central Greece, Greece currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skopelos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Skopelos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Skopelosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Karavos Waterfront
Entire Place • 4 bedrooms
Brand new Villa 100m from the sea in Skopelos Town
Entire Place • 3 bedrooms
Villa Grace
Entire Place • 2 bedrooms
Green peaceful setting, heart of Skopelos
Entire Place • 4 bedrooms
Villa Elissaios Skopelos Luxury
Entire Place • 5 bedrooms
Gorgeous Elia Cottage - private pool and sea views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Skopelos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Skopelos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Manolis | 23 | $449,019 | 374 | 4.96/5.0 |
| Manos | 11 | $159,977 | 93 | 4.91/5.0 |
| Richard | 7 | $157,300 | 45 | 4.72/5.0 |
| Dimitris K. | 6 | $149,304 | 75 | 4.80/5.0 |
| Aggelos | 3 | $104,278 | 42 | 5.00/5.0 |
| Sally | 2 | $96,323 | 37 | 5.00/5.0 |
| Evelin | 4 | $81,516 | 96 | 4.84/5.0 |
| Maria | 1 | $63,465 | 27 | 4.81/5.0 |
| Vicky | 7 | $58,907 | 173 | 4.82/5.0 |
| Nassia | 1 | $57,617 | 27 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skopelos.
Dive Deeper: Advanced Skopelos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skopelos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSkopelos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Skopelos
- The Skopelos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 385 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Skopelos, House properties are the most common (56.6%), reflecting the local real estate landscape.
- Houses represent a significant 56.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.9%) offer potential for unique stay experiences.
Skopelos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Skopelos
- The dominant room capacity in Skopelos is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.4% of the active Airbnb listings in Skopelos, indicating a high concentration in these sizes.
Skopelos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Skopelos
- The most common guest capacity trend in Skopelos vacation rentals is listings accommodating 4 guests (30.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Skopelos STR market, accounting for 53.0% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skopelos.
- On average, properties in Skopelos are equipped to host 3.8 guests.
Skopelos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Skopelos
- The most common availability pattern in Skopelos falls within the 271-366 days range, representing 72.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Skopelos (51.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Skopelos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
6.7% of total
2 Nights
48 listings
13.4% of total
3 Nights
87 listings
24.3% of total
4-6 Nights
108 listings
30.2% of total
7-29 Nights
8 listings
2.2% of total
30+ Nights
83 listings
23.2% of total
Key Insights
- The most prevalent minimum stay requirement in Skopelos is 4-6 Nights, adopted by 30.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (23.2%) caters to monthly stays (30+ nights) in Skopelos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30.2% of Skopelos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skopelos.
Skopelos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
2.6% of total
Super Strict 60 Days
3 listings
0.8% of total
Flexible
22 listings
5.8% of total
Moderate
22 listings
5.8% of total
Firm
170 listings
44.7% of total
Strict
153 listings
40.3% of total
Cancellation Policy Insights for Skopelos
- The prevailing Airbnb cancellation policy trend in Skopelos is Firm, used by 44.7% of listings.
- A majority (85.0%) of hosts in Skopelos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.7% market standard in Skopelos.
- With 40.3% using Strict terms, this is a viable option in Skopelos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Skopelos.
Skopelos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Skopelos
- The overall average booking lead time for vacation rentals in Skopelos is 62 days.
- Guests book furthest in advance for stays during March (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (88 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Skopelos.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Skopelos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Skopelos (2025)
Amenity data is currently unavailable for Skopelos.
Skopelos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Skopelos
- The typical guest profile for Airbnb in Skopelos consists of predominantly international visitors (91%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.9% of guests.
- Key international markets include United Kingdom (24.1%) and Italy (11%).
- Top languages spoken are English (45%) followed by French (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Skopelos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Magoula | 10 | $2,450 | $329.97 | 31% |
| Achladias | 100 | $2,014 | $325.39 | 51% |
| Nerotrivia | 14 | $1,888 | $190.76 | 47% |
| Skiathos Municipality | 71 | $1,885 | $359.31 | 47% |
| Municipality of Marathonas | 88 | $1,667 | $267.92 | 35% |
| Karystos Municipality | 34 | $1,603 | $224.76 | 38% |
| Klima | 21 | $1,564 | $325.32 | 41% |
| Municipal Unit of Dafnousia | 17 | $1,528 | $207.50 | 34% |
| Πολιτικά | 12 | $1,502 | $221.45 | 19% |
| Kalyvia | 27 | $1,466 | $231.41 | 46% |