Skopelos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Thessaly and Central Greece, Greece
Is Airbnb profitable in Skopelos in 2025? Explore comprehensive Airbnb analytics for Skopelos, Thessaly and Central Greece, Greece to uncover income potential. This 2025 STR market report for Skopelos, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 358 active listings.
Whether you're considering an Airbnb investment in Skopelos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skopelos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Skopelos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Skopelos (2025)
Understanding the monthly revenue variations for Airbnb listings in Skopelos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skopelos is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skopelos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,987+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,315 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,266 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $674, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Skopelos
Skopelos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Skopelos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skopelos:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Skopelos
Average Daily Rate (ADR) Airbnb Trends in Skopelos (2025)
Effective short term rental pricing strategy in Skopelos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skopelos typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Skopelos
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Airbnb Seasonality Analysis & Trends in Skopelos (2025)
Peak Season (August, July, June)
- Revenue averages $3,321 per month
- Occupancy rates average 60.4%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,674 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $135
Low Season (January, February, December)
- Revenue drops to average $578 per month
- Occupancy decreases to average 19.4%
- Daily rates adjust to average $130
Seasonality Insights for Skopelos
- The Airbnb seasonality in Skopelos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Skopelos's highest earning potential, with monthly revenues capable of climbing to $4,073, occupancy reaching a high of 74.1%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $515, occupancy could drop to 17.0%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skopelos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Skopelos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Skopelos (2025)
Exploring the top neighborhoods for short-term rentals in Skopelos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Skopelos Town | The charming capital of Skopelos, known for its beautiful architecture and vibrant local life. It attracts visitors for its picturesque harbor, traditional tavernas, and the famous Mamma Mia filming locations. | Skopelos Harbor, Agios Nikolaos Church, Skopelos Museum, Mamma Mia Film Locations, Bourtzi Park |
| Glossa | A quaint village located on the northwest of Skopelos, known for its stunning views and traditional charm. Popular among those looking for a quieter retreat with beautiful beaches nearby. | Glossa Village, Agios Taxiarchis, Kastani Beach, Chora Beach, Kastani Beach Cafe |
| Stafilos | Famous for its beautiful beach and crystal-clear waters, Stafilos is perfect for those looking to enjoy the sun and sea. It's close to various nature trails and local tavernas. | Stafilos Beach, Velanio Beach, Stafilos Wine Tasting, Hiking Trails, Nearby Chora |
| Panormos | A picturesque seaside village known for its lovely beach and laid-back atmosphere. Ideal for families and travelers seeking relaxation by the sea. | Panormos Beach, Tavernas by the Sea, Panormos Bay, Water Sports, Nearby Hiking Trails |
| Agnondas | A beautiful and serene harbor village that offers stunning views and access to great swimming spots. Great choice for a peaceful getaway. | Agnondas Beach, Local Seafood Restaurants, Hiking Trails, Boat Rentals, Scenic Seafront |
| Perivoli | A hidden gem in Skopelos, offering seclusion and tranquility. Ideal for those looking for a unique Airbnb experience away from the tourist crowds. | Perivoli Beach, Nature Trails, Local Olive Groves, Traditional Houses, Nearby Panagia |
| Mamma Mia Film Location | Attracts film fans and tourists for its iconic scenes from Mamma Mia. An excellent choice for themed stays and experiences. | Mamma Mia Wedding Chapel, Clifftop Views, Local Tours, Scenic Hiking Trails, Paleokastro Ruins |
| Agnondas Beach | Famous for its stunning natural beauty and crystal-clear waters, making it a prime location for beach lovers and sun-seekers. | Crystal Waters, Secluded Coves, Beach Bars, Water Sports Rentals, Gorgeous Sunsets |
Understanding Airbnb License Requirements & STR Laws in Skopelos (2025)
Yes, Skopelos, Thessaly and Central Greece, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skopelos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Skopelos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Skopelosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Elissaios Skopelos Luxury
Entire Place • 5 bedrooms
Brand new Villa 100m from the sea in Skopelos Town
Entire Place • 3 bedrooms
Villa Karavos Waterfront
Entire Place • 4 bedrooms
Beautifully designed Villa with stunning sea views
Entire Place • 4 bedrooms
Villa Mariel Skopelos
Entire Place • 2 bedrooms
Villa Kanaris
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Skopelos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Skopelos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Manolis | 22 | $560,874 | 339 | 4.73/5.0 |
| Dimitris | 6 | $166,346 | 72 | 4.80/5.0 |
| Richard | 6 | $160,572 | 41 | 4.65/5.0 |
| Manos | 11 | $160,242 | 101 | 4.44/5.0 |
| Aggelos | 3 | $123,580 | 40 | 5.00/5.0 |
| Sally | 2 | $121,754 | 35 | 5.00/5.0 |
| Evelin | 5 | $104,585 | 93 | 4.78/5.0 |
| Jason | 1 | $82,574 | 14 | 4.21/5.0 |
| Nassia | 1 | $76,142 | 26 | 4.92/5.0 |
| Maria | 1 | $70,456 | 26 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skopelos.
Dive Deeper: Advanced Skopelos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skopelos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSkopelos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Skopelos
- The Skopelos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 358 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Skopelos, House properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 54.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Skopelos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Skopelos
- The dominant room capacity in Skopelos is 1 bedroom listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.9% of the active Airbnb listings in Skopelos, indicating a high concentration in these sizes.
Skopelos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Skopelos
- The most common guest capacity trend in Skopelos vacation rentals is listings accommodating 4 guests (31.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Skopelos STR market, accounting for 55.8% of listings.
- 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skopelos.
- On average, properties in Skopelos are equipped to host 3.8 guests.
Skopelos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Skopelos
- The most common availability pattern in Skopelos falls within the 271-366 days range, representing 57.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Skopelos (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Skopelos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
12.4% of total
2 Nights
50 listings
14.5% of total
3 Nights
104 listings
30.1% of total
4-6 Nights
119 listings
34.4% of total
7-29 Nights
12 listings
3.5% of total
30+ Nights
18 listings
5.2% of total
Key Insights
- The most prevalent minimum stay requirement in Skopelos is 4-6 Nights, adopted by 34.4% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 34.4% of Skopelos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skopelos.
Skopelos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1% of total
Super Strict 30 Days
8 listings
2.5% of total
Flexible
25 listings
8% of total
Moderate
17 listings
5.4% of total
Firm
129 listings
41.1% of total
Strict
132 listings
42% of total
Cancellation Policy Insights for Skopelos
- The prevailing Airbnb cancellation policy trend in Skopelos is Strict, used by 42% of listings.
- A majority (83.1%) of hosts in Skopelos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42% market standard in Skopelos.
- With 42% using Strict terms, this is a viable option in Skopelos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Skopelos.
Skopelos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Skopelos
- The overall average booking lead time for vacation rentals in Skopelos is 73 days.
- Guests book furthest in advance for stays during April (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Skopelos.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Skopelos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Skopelos (2025)
Amenity Prevalence
Amenity Insights for Skopelos
- Essential amenities in Skopelos that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Skopelos: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Skopelos to stay competitive.
Skopelos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Skopelos
- The typical guest profile for Airbnb in Skopelos consists of predominantly international visitors (92%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.1% of guests.
- Key international markets include United Kingdom (24.6%) and United States (11.1%).
- Top languages spoken are English (45.3%) followed by French (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Skopelos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 66 | $2,093 | $351.17 | 50% |
| Magoula | 10 | $2,047 | $331.38 | 30% |
| Achladias | 101 | $1,982 | $316.83 | 51% |
| Municipality of Marathonas | 77 | $1,847 | $262.78 | 39% |
| Nerotrivia | 14 | $1,833 | $185.02 | 48% |
| Klima | 17 | $1,717 | $278.63 | 46% |
| Karystos Municipality | 34 | $1,715 | $254.95 | 37% |
| Municipal Unit of Anthidon | 79 | $1,606 | $246.20 | 34% |
| Myli | 48 | $1,513 | $217.73 | 45% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |