St Peter Port Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guernsey, Guernsey
Is Airbnb profitable in St Peter Port in 2025? Explore comprehensive Airbnb analytics for St Peter Port, Guernsey, Guernsey to uncover income potential. This 2025 STR market report for St Peter Port, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in St Peter Port, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Peter Port Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St Peter Port Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St Peter Port (2025)
Understanding the monthly revenue variations for Airbnb listings in St Peter Port is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Peter Port is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Peter Port across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,225+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,259 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,454 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,123, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Peter Port
St Peter Port Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St Peter Port STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Peter Port:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Peter Port
Average Daily Rate (ADR) Airbnb Trends in St Peter Port (2025)
Effective short term rental pricing strategy in St Peter Port involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Peter Port typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $306+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in St Peter Port
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Airbnb Seasonality Analysis & Trends in St Peter Port (2025)
Peak Season (August, July, June)
- Revenue averages $4,492 per month
- Occupancy rates average 71.4%
- Daily rates average $134
Shoulder Season
- Revenue averages $3,177 per month
- Occupancy maintains around 52.2%
- Daily rates hold near $143
Low Season (February, March, April)
- Revenue drops to average $1,453 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $155
Seasonality Insights for St Peter Port
- The Airbnb seasonality in St Peter Port shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St Peter Port's highest earning potential, with monthly revenues capable of climbing to $5,049, occupancy reaching a high of 73.9%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,006, occupancy could drop to 10.5%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Peter Port.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St Peter Port seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St Peter Port (2025)
Exploring the top neighborhoods for short-term rentals in St Peter Port? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. Peter Port Harbour | The picturesque harbor area is the heart of St. Peter Port, attracting tourists with its waterfront views, cafes, and access to local boat trips. This area is perfect for visitors looking for charm and convenience. | Castle Cornet, Guernsey Museum, Victoria Harbour, Candie Gardens, The Little Chapel, St. Peter Port Market |
| Upper Hauteville | Known for its stunning views over the harbor, Upper Hauteville features beautiful Victorian homes and is close to significant attractions. An ideal spot for those seeking tranquility with easy access to the town. | Hauteville House, The Guernsey Literary and Potato Peel Pie Society spots, Local parks, St. Stephen's Church, Balloons - art installation |
| The Bridge | A vibrant area that connects St. Peter Port to St. Sampson, with a mix of residential and commercial spaces. It's appealing to those who enjoy local culture and amenities within walking distance. | The Bridge Shopping Centre, Guernsey Brewery, Local shops and restaurants, The Coastguards, Cycling paths along the coast |
| Fermain Bay | A tranquil and picturesque bay that offers beautiful beaches and scenic walks. Attracts guests looking for a peaceful getaway close to nature and stunning coastal views. | Fermain Bay Beach, Cliff paths, The National Trust of Guernsey, Viewpoints for photography, Local eateries |
| Saint Martin's | A quieter area on the outskirts of St. Peter Port, known for its quaint charm and lovely countryside. It's a good choice for guests wanting a peaceful stay while being easy to reach the town center. | St. Martin's Church, Local markets, Countryside walks, Beverley School Gardens, Traditional pubs |
| Cobo Bay | Famous for its beautiful sandy beach and stunning sunsets, Cobo Bay is a family-friendly destination with a variety of water sports and dining options nearby. | Cobo Beach, Cobo Sailing Club, Local fish and chip shops, Cobo Bay Hotel, Water sports rentals |
| Vazon Bay | A popular beach area known for its surf and leisure activities. Suited for adventurous guests seeking watersports and beach culture. | Vazon Beach, Surf schools, Local beach cafes, Cycle paths, Coastal routes |
| Guernsey Airport | While not a typical tourist spot, being near the airport allows for great convenience for short-term stays tailored for travelers flying in or out. | Local car rental services, Short distance to St. Peter Port, Easy access to nearby attractions, Airport cafes, Flight watching spots |
Understanding Airbnb License Requirements & STR Laws in St Peter Port (2025)
While St Peter Port, Guernsey, Guernsey currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Peter Port to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St Peter Port (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Peter Portbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
St Peter Port Victorian Cottage 4 Bedrooms
Entire Place • 4 bedrooms
Entire Townhouse - Sea Views
Entire Place • 2 bedrooms
3-bed penthouse apartment in St. Peter Port
Entire Place • 3 bedrooms
Two bedrooms, Shower, Lounge & Kitchen
Entire Place • 2 bedrooms
Albany Apartments, St Peter Port, Guernsey
Entire Place • 2 bedrooms
Town meets Country - Have the best of both worlds!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St Peter Port (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St Peter Port based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martha | 2 | $78,027 | 17 | 5.00/5.0 |
| Daniel | 1 | $68,889 | 18 | 4.94/5.0 |
| Nikki | 1 | $45,164 | 18 | 5.00/5.0 |
| Chris | 1 | $41,245 | 16 | 5.00/5.0 |
| Tracey | 1 | $36,049 | 41 | 4.88/5.0 |
| Esme | 1 | $33,126 | 63 | 4.98/5.0 |
| Jack And Becky | 1 | $31,619 | 56 | 4.93/5.0 |
| Sarah | 1 | $23,595 | 4 | 5.00/5.0 |
| Frank & Christine | 1 | $22,389 | 92 | 4.89/5.0 |
| Hugh And Amber | 1 | $21,450 | 120 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Peter Port.
Dive Deeper: Advanced St Peter Port STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Peter Port. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Peter Port Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Peter Port
- The St Peter Port Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in St Peter Port, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
St Peter Port Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Peter Port
- The dominant room capacity in St Peter Port is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.7% of the active Airbnb listings in St Peter Port, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St Peter Port.
St Peter Port Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Peter Port
- The most common guest capacity trend in St Peter Port vacation rentals is listings accommodating 6 guests (15.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the St Peter Port STR market, accounting for 31.6% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Peter Port.
- On average, properties in St Peter Port are equipped to host 2.9 guests.
St Peter Port Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Peter Port
- The most common availability pattern in St Peter Port falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St Peter Port (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St Peter Port Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
3 listings
17.6% of total
3 Nights
3 listings
17.6% of total
4-6 Nights
3 listings
17.6% of total
7-29 Nights
1 listings
5.9% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in St Peter Port is 1 Night, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in St Peter Port, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.4% of St Peter Port hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Peter Port.
St Peter Port Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
4 listings
23.5% of total
Firm
4 listings
23.5% of total
Strict
5 listings
29.4% of total
Cancellation Policy Insights for St Peter Port
- The prevailing Airbnb cancellation policy trend in St Peter Port is Strict, used by 29.4% of listings.
- A majority (52.9%) of hosts in St Peter Port utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.4% market standard in St Peter Port.
- Regularly review your cancellation policy against competitors and market demand shifts in St Peter Port.
St Peter Port STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St Peter Port
- The overall average booking lead time for vacation rentals in St Peter Port is 102 days.
- Guests book furthest in advance for stays during April (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (116 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (102 days) as a baseline for your pricing and availability strategy in St Peter Port.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these St Peter Port averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St Peter Port (2025)
Amenity Prevalence
Amenity Insights for St Peter Port
- Essential amenities in St Peter Port that guests expect include: Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Peter Port: Smoke alarm, Wifi, TV.
- Consider adding popular differentiators like Hair dryer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Peter Port to stay competitive.
St Peter Port Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St Peter Port
- The typical guest profile for Airbnb in St Peter Port consists of predominantly international visitors (100%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United Kingdom (52.1%) and France (15.4%).
- Top languages spoken are English (48.3%) followed by French (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St Peter Port Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Winsham | 10 | $5,371 | $491.11 | 49% |
| Osmington | 33 | $4,195 | $277.82 | 54% |
| Nettlestone | 25 | $4,044 | $394.56 | 43% |
| Crossways | 37 | $3,931 | $461.01 | 33% |
| St Martin | 14 | $3,926 | $445.16 | 53% |
| Shorwell | 27 | $3,636 | $289.11 | 46% |
| West Bexington | 11 | $3,565 | $316.83 | 53% |
| Furzehill | 12 | $3,536 | $247.66 | 44% |
| West Lulworth | 58 | $3,507 | $259.98 | 49% |
| St Ives | 15 | $3,454 | $246.55 | 47% |