Sark Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sark, Guernsey
Is Airbnb profitable in Sark in 2025? Explore comprehensive Airbnb analytics for Sark, Sark, Guernsey to uncover income potential. This 2025 STR market report for Sark, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Sark, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sark Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sark Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sark (2025)
Understanding the monthly revenue variations for Airbnb listings in Sark is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sark is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sark across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,184+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,407 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,055 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,488, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sark
Sark Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sark STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sark:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sark
Average Daily Rate (ADR) Airbnb Trends in Sark (2025)
Effective short term rental pricing strategy in Sark involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sark typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $646+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $357 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Sark
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Airbnb Seasonality Analysis & Trends in Sark (2025)
Peak Season (January, March, February)
- Revenue averages $5,870 per month
- Occupancy rates average 30.6%
- Daily rates average $311
Shoulder Season
- Revenue averages $3,312 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $243
Low Season (April, May, June)
- Revenue drops to average $1,959 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $358
Seasonality Insights for Sark
- The Airbnb seasonality in Sark shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sark's highest earning potential, with monthly revenues capable of climbing to $8,509, occupancy reaching a high of 40.8%, and ADRs peaking at $365.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,472, occupancy could drop to 16.7%, and ADRs may adjust down to $240.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sark.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sark seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sark (2025)
Exploring the top neighborhoods for short-term rentals in Sark? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Avenue | The main thoroughfare in Sark featuring charming shops and eateries, making it a delightful spot for visitors to explore and enjoy local cuisine and culture. | La Coupee, Sark Museum, The Sark Hotel, The Island Inn, Sark Shipping Company |
| Little Sark | A picturesque and peaceful area with stunning coastal views, attracting nature lovers and hikers. Provides a tranquil escape with beautiful scenery. | The Kiosk, Grouville Bay, Little Sark's shore walks, Saumarez Park, Rocky paths and trails |
| Quesnard | Nestled away from the hustle, offering unique bed and breakfast opportunities. Its serene environment caters to those looking for a secluded getaway. | The historic chapel, Local gardens, Scenic viewpoints, Walking paths, Nearby beaches |
| The Harbour | The focal point of Sark's maritime activities, where visitors can find shops, cafes, and ferry services to and from Guernsey. Perfect for tourists arriving by boat. | Sark Ferry services, Harbour cafes, Exploration of the closest islands, Seaview restaurants, Boat tours |
| La Grande Rue | The village street in Sark known for its local shops and community spirit, a must-visit for a taste of local life and culture. | Souvenir shops, Local delicacies, Sark Bakery, Artisan craft shops, The Islander's pub |
| The Cliffs | Renowned for stunning coastal views and cliffs, a great draw for hikers and photographers looking to capture Sark’s natural beauty. | Cliff paths, Rugged coastline, Bird watching areas, Photography spots, Wildflower gardens |
| La Seigneurie | A historic estate known for its gardens and historical significance, attracting visitors who appreciate history and nature. | La Seigneurie Gardens, The historic manor house, Sark's historic archives, Art exhibitions, Seasonal plant fairs |
| The Beaches | Sark is home to several beautiful beaches, perfect for relaxation and water activities. These areas are popular with both locals and tourists alike. | Great Sark Beach, Perelle Bay, Beaches at Little Sark, Swimming and sunbathing spots, Coastal walks |
Understanding Airbnb License Requirements & STR Laws in Sark (2025)
While Sark, Sark, Guernsey currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sark to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sark (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sark Stone Cottage: Your Idyllic Island Getaway
Entire Place • 4 bedrooms
The Long House
Entire Place • 3 bedrooms
La Petite Valette, Sark
Entire Place • 3 bedrooms
Luxury 3 double bedroom house
Entire Place • 3 bedrooms
Sunset Valley house, Sark
Entire Place • 5 bedrooms
Luxury Lodge on Sark Sleeps 4
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sark (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sark based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 1 | $100,986 | 9 | 4.67/5.0 |
| Sark Estates | 6 | $77,137 | 59 | 4.72/5.0 |
| Nick | 1 | $37,080 | 44 | 4.68/5.0 |
| Vanessa | 4 | $31,786 | 16 | 5.00/5.0 |
| Agnieszka | 1 | $31,078 | 11 | 5.00/5.0 |
| Ellie | 1 | $26,300 | 9 | 4.22/5.0 |
| Linda | 2 | $12,458 | 150 | 4.86/5.0 |
| Clos De Vaul Creux | 2 | $10,469 | 4 | 3.33/5.0 |
| Sandy | 1 | $7,792 | 99 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sark.
Dive Deeper: Advanced Sark STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sark. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSark Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sark
- The Sark Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.6% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sark, Hotel/Boutique properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 47.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Sark Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sark
- The dominant room capacity in Sark is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 57.9% of the active Airbnb listings in Sark, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sark.
Sark Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sark
- The most common guest capacity trend in Sark vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Sark STR market, accounting for 47.4% of listings.
- 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sark.
- On average, properties in Sark are equipped to host 3.9 guests.
Sark Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sark
- The most common availability pattern in Sark falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sark (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
Sark Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
33.3% of total
2 Nights
3 listings
20% of total
3 Nights
6 listings
40% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sark is 3 Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 40% of Sark hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sark.
Sark Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.3% of total
Moderate
2 listings
10.5% of total
Firm
7 listings
36.8% of total
Strict
9 listings
47.4% of total
Cancellation Policy Insights for Sark
- The prevailing Airbnb cancellation policy trend in Sark is Strict, used by 47.4% of listings.
- A majority (84.2%) of hosts in Sark utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.4% market standard in Sark.
- With 47.4% using Strict terms, this is a viable option in Sark, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sark.
Sark STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sark
- The overall average booking lead time for vacation rentals in Sark is 70 days.
- Guests book furthest in advance for stays during May (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (91 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Sark.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Sark averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sark (2025)
Amenity data is currently unavailable for Sark.
Sark Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sark
- The typical guest profile for Airbnb in Sark consists of predominantly international visitors (91%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.8% of guests.
- Key international markets include United Kingdom (44.1%) and France (11.8%).
- Top languages spoken are English (41.5%) followed by French (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sark Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crossways | 40 | $4,184 | $514.92 | 35% |
| Furzehill | 11 | $3,920 | $260.54 | 48% |
| Osmington | 37 | $3,912 | $295.77 | 51% |
| St Martin | 13 | $3,837 | $494.47 | 47% |
| Churchinford | 10 | $3,473 | $219.79 | 45% |
| Nettlestone | 27 | $3,430 | $407.72 | 44% |
| West Bexington | 11 | $3,428 | $333.51 | 51% |
| Shorwell | 29 | $3,172 | $277.08 | 43% |
| Martinstown | 12 | $3,161 | $188.79 | 53% |
| Cerne Abbas | 10 | $3,128 | $284.56 | 44% |