Keszthely Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Transdanubia, Hungary
Is Airbnb profitable in Keszthely in 2025? Explore comprehensive Airbnb analytics for Keszthely, Transdanubia, Hungary to uncover income potential. This 2025 STR market report for Keszthely, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Keszthely, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Keszthely Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Keszthely Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Keszthely (2025)
Understanding the monthly revenue variations for Airbnb listings in Keszthely is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Keszthely is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Keszthely across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,450 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $805 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $390, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Keszthely
Keszthely Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Keszthely STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Keszthely:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Keszthely
Average Daily Rate (ADR) Airbnb Trends in Keszthely (2025)
Effective short term rental pricing strategy in Keszthely involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Keszthely typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Keszthely
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Airbnb Seasonality Analysis & Trends in Keszthely (2025)
Peak Season (August, July, May)
- Revenue averages $1,775 per month
- Occupancy rates average 48.8%
- Daily rates average $101
Shoulder Season
- Revenue averages $931 per month
- Occupancy maintains around 27.3%
- Daily rates hold near $98
Low Season (February, March, November)
- Revenue drops to average $604 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $99
Seasonality Insights for Keszthely
- The Airbnb seasonality in Keszthely shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Keszthely's highest earning potential, with monthly revenues capable of climbing to $2,023, occupancy reaching a high of 58.3%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $544, occupancy could drop to 16.4%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Keszthely.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Keszthely seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Keszthely (2025)
Exploring the top neighborhoods for short-term rentals in Keszthely? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Balaton Promenade | A scenic waterfront area that offers stunning views of Lake Balaton, perfect for tourists looking for relaxation and recreational activities. The promenade is lined with cafes, restaurants, and opportunities for water sports. | Lake Balaton, Keszthely Beach, Fenyves Yacht Port, Helikon Park, Keszthely Marina |
| Festetics Palace | An impressive historical site and one of the largest baroque palaces in Hungary, attracting visitors interested in history and architecture. The surrounding gardens provide a lovely backdrop for guests. | Festetics Palace, Palace Garden, Zsidi Chapel, Keszthely Museum, Georgikon Farm Museum |
| Keszthely Old Town | A charming area with cobblestone streets and historical buildings, ideal for those who appreciate culture and local history. It's a vibrant community with shops and local markets. | Main Square, Old Town Hall, Tawny Owl Sculpture, Local Craft Shops, Keszthely Town Museum |
| Helikon Beach | A popular beach area that is great for families and young people alike, offering a variety of water activities and leisure options. The beach has facilities that cater to tourists looking for fun in the sun. | Helikon Beach, Water Sports Rental, Beachfront Restaurants, Picnic Areas, Sunbathing Spots |
| Balaton Museum | A cultural attraction that focuses on the history and ecology of Lake Balaton, making it a great spot for those interested in learning about the region. It attracts both tourists and locals. | Balaton Museum, Permanent Exhibitions, Educational Programs, Art Exhibitions, Visitor Centre |
| Keszthely Wine Cellars | The region is known for its vineyards and wine production, making wine tours a popular activity. Guests can indulge in wine tastings and experience local culture. | Local Vineyards, Wine Tastings, Wine Festivals, Gastronomy Tours, Traditional Wine Cellars |
| Bicycle Trails of Lake Balaton | An attractive area for outdoor enthusiasts, offering numerous biking trails around the lake's perimeter. It draws visitors looking for active vacations and stunning views of nature. | Bike Rentals, Scenic Trails, Nature Parks, Guided Tours, Landscapes of Balaton |
| Café Culture of Keszthely | A vibrant café scene where visitors can experience local cuisine and coffee culture. Ideal for travelers seeking a relaxing atmosphere with a local flair. | Café Patisseries, Local Bakeries, Traditional Hungarian Cuisine, Coffee Shops, Culinary Events |
Understanding Airbnb License Requirements & STR Laws in Keszthely (2025)
Yes, Keszthely, Transdanubia, Hungary enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Keszthely to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Keszthely (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Keszthelybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 bedrooms+living room penthaus, new luxury apartment near the water
Entire Place • 2 bedrooms
Royal Blue - luxury flat with view at Lake Balaton
Entire Place • 2 bedrooms
Dandelion Royal Homes
Entire Place • 2 bedrooms
Blue Waves Apatman
Entire Place • 4 bedrooms
Sky Luxury Suite with private hot tub and sauna
Entire Place • 1 bedroom
Entire house 3 minutes walk from Libás beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Keszthely (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Keszthely based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melinda | 5 | $81,784 | 267 | 4.96/5.0 |
| Vetsey | 3 | $38,575 | 26 | 3.31/5.0 |
| Péter | 2 | $33,845 | 5 | 2.50/5.0 |
| Anett | 2 | $33,473 | 168 | 4.97/5.0 |
| Tatjana | 1 | $29,112 | 30 | 4.97/5.0 |
| Ilona | 1 | $28,686 | 10 | 4.90/5.0 |
| Udvcsab | 2 | $28,554 | 9 | 5.00/5.0 |
| Péter | 1 | $26,697 | 69 | 4.99/5.0 |
| Attila | 1 | $26,259 | 68 | 4.96/5.0 |
| Torok | 4 | $26,042 | 32 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Keszthely.
Dive Deeper: Advanced Keszthely STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Keszthely. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKeszthely Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Keszthely
- The Keszthely Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Keszthely, Apartment/Condo properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 29.9% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Keszthely Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Keszthely
- The dominant room capacity in Keszthely is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.4% of the active Airbnb listings in Keszthely, indicating a high concentration in these sizes.
Keszthely Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Keszthely
- The most common guest capacity trend in Keszthely vacation rentals is listings accommodating 4 guests (34%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Keszthely STR market, accounting for 58.7% of listings.
- 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Keszthely.
- On average, properties in Keszthely are equipped to host 4.0 guests.
Keszthely Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Keszthely
- The most common availability pattern in Keszthely falls within the 271-366 days range, representing 66% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Keszthely (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Keszthely Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
27.1% of total
2 Nights
38 listings
39.6% of total
3 Nights
22 listings
22.9% of total
4-6 Nights
7 listings
7.3% of total
30+ Nights
3 listings
3.1% of total
Key Insights
- The most prevalent minimum stay requirement in Keszthely is 2 Nights, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Keszthely Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.6% of Keszthely hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Keszthely.
Keszthely Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Flexible
23 listings
27.1% of total
Moderate
26 listings
30.6% of total
Firm
13 listings
15.3% of total
Strict
22 listings
25.9% of total
Cancellation Policy Insights for Keszthely
- The prevailing Airbnb cancellation policy trend in Keszthely is Moderate, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.6% market standard in Keszthely.
- Regularly review your cancellation policy against competitors and market demand shifts in Keszthely.
Keszthely STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Keszthely
- The overall average booking lead time for vacation rentals in Keszthely is 63 days.
- Guests book furthest in advance for stays during June (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Keszthely.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Keszthely averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Keszthely (2025)
Amenity Prevalence
Amenity Insights for Keszthely
- Essential amenities in Keszthely that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Keszthely: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Keszthely to stay competitive.
Keszthely Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Keszthely
- The typical guest profile for Airbnb in Keszthely consists of predominantly international visitors (83%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.1% of guests.
- Key international markets include Hungary (17.1%) and Germany (14.1%).
- Top languages spoken are English (40.7%) followed by German (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Keszthely Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gols | 12 | $1,635 | $238.89 | 35% |
| Neusiedl am See | 33 | $1,530 | $209.43 | 41% |
| Balatonakarattya | 25 | $1,496 | $311.17 | 33% |
| Zebegény | 19 | $1,464 | $129.48 | 39% |
| Ábrahámhegy | 14 | $1,416 | $223.35 | 43% |
| Nagymaros | 44 | $1,379 | $119.76 | 47% |
| Balatonszárszó | 26 | $1,279 | $192.51 | 39% |
| Gárdony | 16 | $1,247 | $122.63 | 39% |
| Pécsely | 12 | $1,245 | $179.86 | 34% |
| Budaörs | 18 | $1,233 | $99.19 | 45% |